Akinbode Abdulrahmon

Email Marketing Specialist • Social Media Marketing Specialist • Nigeria

Monday.com

Shopify

GetResponse

Facebook Business Pages

LinkedIn Ads

Instagram Ads

Facebook Ads

Wordpress

Funnel Designer

ActiveCampaign

Klaviyo

Available for hire fromNegotiable

Full-Time Roles

As a skilled social media manager and Email expert, my key strength lies in my ability to generate high engagement, enhance online visibility,

As a highly skilled and experienced Social Media Manager and Email Marketer, I have successfully combined my passion for digital marketing with my strong analytical abilities to drive exceptional results for businesses across various industries. With a deep understanding of the ever-evolving landscape of social media platforms and email marketing strategies, I have consistently delivered targeted campaigns that effectively engage audiences and achieve desired outcomes. My expertise lies in developing comprehensive social media strategies that align with clients' goals and brand identity. I possess a keen eye for creating visually appealing and engaging content, ensuring consistent brand messaging across platforms.

Projects

shopify store

Store Creation: Registered for a Shopify account and selected a suitable pricing plan. Chose a visually appealing and user-friendly theme from the Shopify theme store. Customized the theme to align with the branding and design preferences. Set up essential pages such as the homepage, product pages, about us, contact, and policy pages. Configured the navigation menu and footer to provide easy access to key sections. Product Management: Added products to the store by creating detailed product listings. Uploaded high-quality product images and optimized them for web display. Set pricing, inventory levels, and variants (e.g., size, color) for each product. Organized products into collections or categories to enhance navigation. Payment and Shipping Configuration: Integrated a secure payment gateway, such as PayPal or Stripe, to enable smooth transactions. Set up tax rates based on the store's location and applicable regulations. Configured shipping methods and rates, considering factors like weight, dimensions, and customer location. Implemented shipping tracking if applicable. Store Customization: Utilized Shopify's built-in customization tools or coding to modify the store's appearance and functionality. Adjusted color schemes, fonts, and styles to match the brand identity. Added custom graphics, banners, and sliders to enhance visual appeal. Installed and configured relevant apps or plugins to extend store capabilities. Store Optimization: Implemented search engine optimization (SEO) techniques to improve the store's visibility in search results. Created unique and compelling meta titles, descriptions, and URLs for products and pages. Optimized website speed and performance for a seamless browsing experience. Tested the store's responsiveness and compatibility across different devices and browsers. Marketing and Promotion: Integrated social media channels to enable easy sharing and linking. Implemented email marketing strategies by setting up newsletter subscriSee More

Campaign

Audience Segmentation: Defined the target audience for the campaign based on specific criteria, such as demographics, purchase history, or behavior. Created segments within Klaviyo by applying filters and conditions to segment the audience effectively. Campaign Type Selection: Determined the campaign objective, such as promoting a sale, announcing a new product, or re-engaging inactive customers. Selected the appropriate campaign type in Klaviyo, such as a newsletter, promotional email, abandoned cart reminder, or automated flow. Email Content Creation: Designed an engaging email template using Klaviyo's drag-and-drop editor or by customizing HTML/CSS code. Crafted compelling subject lines and preview text to increase open rates. Created personalized and relevant email content, including product recommendations, dynamic content, or personalized offers. Incorporated eye-catching visuals, including product images or banners, to enhance the email's visual appeal. Ensured the email content adhered to best practices, including a clear call-to-action, concise messaging, and proper formatting. Email Automation: Set up automated flows in Klaviyo, such as welcome series, abandoned cart reminders, or post-purchase follow-ups. Defined the trigger events and timing for each automated email within the flow. Personalized the automated emails based on customer actions or characteristics. Email Scheduling and Delivery: Determined the optimal timing for sending the campaign based on customer behavior and industry best practices. Scheduled the campaign in Klaviyo, specifying the date and time for delivery. Ensured proper testing of the email campaign, including previews and checks for responsive design, rendering, and links. A/B Testing (Optional): Conducted A/B tests to optimize email performance by testing different subject lines, email content, or send times. Divided the audience into different test groups and measured the performance of each variant to determine the winningSee More

Work History

social media manager

FHGWorking together with my team member give me the result. relationship and communication is the key.

Education

obafemi awolowo

Bachelor in marketing, marketing stategyJan 2021 - Present

Belhaven University

Bachelor in science, BotanistMar 2016 - May 2020

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