Top Talent like Alex are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Alex Luong

Growth Marketing Manager
Social Media Marketing Specialist
Copywriter
Vancouver, BC, CA
Top Earner
Advertising
Marketing
Marketing Strategy
Marketing Analytics
Campaign Marketing
Online Marketing
Search Engine Marketing
Social Media Marketing
Growth Marketing
Digital Marketing
Digital Advertising
Digital Strategy
Social Ad Campaigns
Video Ad Campaigns
Shopify
Google Search Ads
Google Analyics
Google Tag Manager
Bing Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Pinterest Ads
Display Ads
Social Media Design
Email Marketing
Global Marketing
SEO
Ad Copy
Copywriting
Lead Generation
Retargeting
Ads Manager
Available for hire fromNegotiable
Contracts
Data-driven Performance Marketing Lead helping SaaS and ecommerce companies scale profitably through paid media and full-funnel growth strategy.
Performance marketer with 12+ years of experience scaling revenue through paid media and full-funnel growth strategy. I’ve managed campaigns across Google, Meta, Amazon, LinkedIn, TikTok, and more, with $10K–$400K monthly budgets, driving results like 5x YoY revenue growth and 11x pipeline ROAS. I focus on turning ad accounts into scalable growth engines through smarter targeting, attribution, and testing. Outside of work, I’m usually exploring with my two young kids or experimenting in the kitchen trying to perfect our next family favorite meal.

Projects

400% ROAS for Clean Men's Skincare

Jackfir – Clean & Responsible Skincare for Men • Scaled Shopify + Amazon sales using Meta, Google, TikTok, and Amazon ads • Grew from 150% to 400%+ blended ROAS • Improved acquisition efficiency while expanding new customer growth • SEO, ad copy, creative testing, reporting, forecasting, and trending strategy Led performance marketing strategy for Jackfir across Google Ads, Meta (Facebook & Instagram), and Amazon Ads, managing paid media to drive profitable growth and brand expansion. Optimized full-funnel acquisition campaigns with a focus on ROAS efficiency, scaling spend during peak promotional periods while maintaining blended returns above 3.0x. Improved channel attribution, refined audience targeting, and aligned Shopify and Amazon performance strategies to balance direct response efficiency with total revenue growth. Drove higher conversion rates through creative testing, landing page optimization, and data-backed budget allocation across platforms.See More

Work History

A

Growth & Performance Marketing Contractor

Alex Luong‣ Developing end-to-end marketing campaigns, custom tracking, reporting templates, channel testing and budget optimizations. ‣ Helping clients exceed targeted revenue growth with over 300% ROI.
A

Senior Performance Marketing Manager

Ada CXFull-time Employee‣ Owned and scaled $250K+ monthly spend across Google Ads, Microsoft Ads, LinkedIn Ads, and G2, driving incremental pipeline growth through improved targeting that grew pipeline ROI and qualified opportunities. ‣ Rebuilt tracking and attribution infrastructure, cleaning up platform signals and implementing Offline Conversion Tracking (OCT) for Google and LinkedIn to optimize toward true revenue-driving actions, resulting in higher lead volume from more qualified audiences. ‣ Streamlined paid media operations and reporting, standardizing campaign structures and templates while building performance dashboards that delivered clear visibility into pipeline contribution and ROI. ‣ Led ICP and ABM audience strategy, integrating Salesforce audiences via ZoomInfo and Zapier, building industry-specific vertical targeting, and testing segmented audiences to drive stronger lead quality, higher conversion rates, and more efficient pipeline generation.
D

Senior Paid Media Strategist

DirectiveFull-time EmployeeMay 2024 - Oct 2025 • 1 yr 6 mos‣ Developed and executed data-driven paid media strategies across Google, Microsoft, LinkedIn, and directories, driving an average 200% increase in lead generation within 6 months. ‣ Fostered strong partnerships with client marketing teams, leading to innovative paid media strategies that consistently delivered high-impact results and exceeded expectations. ‣ Achieved a 100% improvement in campaign performance metrics by implementing optimized data-driven strategies and fostering strong client relationships, while managing $400k in average monthly spend.
S

Performance Marketing Manager

ScalePadOct 2021 - Dec 2023 • 2 yrs 3 mosResponsible for developing and implementing performance marketing strategies to drive business growth.
S

Paid Media Strategist

ScalePadMay 2021 - Oct 2021 • 6 mosResponsible for planning and executing paid media campaigns to optimize ROI and reach target audiences.
D

Paid Media Manager

Destination CanadaOct 2019 - May 2021 • 1 yr 8 mosResponsible for managing and optimizing paid media activities to promote tourism and travel experiences.
D

Paid Media Lead

Destination CanadaMay 2018 - Oct 2019 • 1 yr 6 mosResponsible for leading the paid media team in developing and implementing effective advertising strategies.
D

Paid Media Specialist

Destination CanadaOct 2017 - May 2018 • 8 mosResponsible for executing and optimizing paid media campaigns to promote tourism and travel destinations.
Reviews
Exceeds Expectations
Top EarnerHas earned $2.5k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

U

UC Irvine

Bachelor of Arts (B.A.), Psychology2005 - 2009
O

Orange Coast College

Associate in Science (A.S.), Biology, General2003 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Data-driven Performance Marketing Lead helping SaaS and ecommerce companies scale profitably through paid media and full-funnel growth strategy.
Performance marketer with 12+ years of experience scaling revenue through paid media and full-funnel growth strategy. I’ve managed campaigns across Google, Meta, Amazon, LinkedIn, TikTok, and more, with $10K–$400K monthly budgets, driving results like 5x YoY revenue growth and 11x pipeline ROAS. I focus on turning ad accounts into scalable growth engines through smarter targeting, attribution, and testing. Outside of work, I’m usually exploring with my two young kids or experimenting in the kitchen trying to perfect our next family favorite meal.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Alex are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alex Luong

Growth Marketing Manager
Social Media Marketing Specialist
Copywriter
Vancouver, BC, CA
Top Earner
Advertising
Marketing
Marketing Strategy
Marketing Analytics
Campaign Marketing
Online Marketing
Search Engine Marketing
Social Media Marketing
Growth Marketing
Digital Marketing
Digital Advertising
Digital Strategy
Social Ad Campaigns
Video Ad Campaigns
Shopify
Google Search Ads
Google Analyics
Google Tag Manager
Bing Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Pinterest Ads
Display Ads
Social Media Design
Email Marketing
Global Marketing
SEO
Ad Copy
Copywriting
Lead Generation
Retargeting
Ads Manager
Available for hire fromNegotiable
Contracts

Projects

400% ROAS for Clean Men's Skincare

Jackfir – Clean & Responsible Skincare for Men • Scaled Shopify + Amazon sales using Meta, Google, TikTok, and Amazon ads • Grew from 150% to 400%+ blended ROAS • Improved acquisition efficiency while expanding new customer growth • SEO, ad copy, creative testing, reporting, forecasting, and trending strategy Led performance marketing strategy for Jackfir across Google Ads, Meta (Facebook & Instagram), and Amazon Ads, managing paid media to drive profitable growth and brand expansion. Optimized full-funnel acquisition campaigns with a focus on ROAS efficiency, scaling spend during peak promotional periods while maintaining blended returns above 3.0x. Improved channel attribution, refined audience targeting, and aligned Shopify and Amazon performance strategies to balance direct response efficiency with total revenue growth. Drove higher conversion rates through creative testing, landing page optimization, and data-backed budget allocation across platforms.

Work History

A

Growth & Performance Marketing Contractor

Alex Luong‣ Developing end-to-end marketing campaigns, custom tracking, reporting templates, channel testing and budget optimizations. ‣ Helping clients exceed targeted revenue growth with over 300% ROI.
A

Senior Performance Marketing Manager

Ada CXFull-time Employee‣ Owned and scaled $250K+ monthly spend across Google Ads, Microsoft Ads, LinkedIn Ads, and G2, driving incremental pipeline growth through improved targeting that grew pipeline ROI and qualified opportunities. ‣ Rebuilt tracking and attribution infrastructure, cleaning up platform signals and implementing Offline Conversion Tracking (OCT) for Google and LinkedIn to optimize toward true revenue-driving actions, resulting in higher lead volume from more qualified audiences. ‣ Streamlined paid media operations and reporting, standardizing campaign structures and templates while building performance dashboards that delivered clear visibility into pipeline contribution and ROI. ‣ Led ICP and ABM audience strategy, integrating Salesforce audiences via ZoomInfo and Zapier, building industry-specific vertical targeting, and testing segmented audiences to drive stronger lead quality, higher conversion rates, and more efficient pipeline generation.
D

Senior Paid Media Strategist

DirectiveFull-time EmployeeMay 2024 - Oct 2025 • 1 yr 6 mos‣ Developed and executed data-driven paid media strategies across Google, Microsoft, LinkedIn, and directories, driving an average 200% increase in lead generation within 6 months. ‣ Fostered strong partnerships with client marketing teams, leading to innovative paid media strategies that consistently delivered high-impact results and exceeded expectations. ‣ Achieved a 100% improvement in campaign performance metrics by implementing optimized data-driven strategies and fostering strong client relationships, while managing $400k in average monthly spend.
S

Performance Marketing Manager

ScalePadOct 2021 - Dec 2023 • 2 yrs 3 mosResponsible for developing and implementing performance marketing strategies to drive business growth.
S

Paid Media Strategist

ScalePadMay 2021 - Oct 2021 • 6 mosResponsible for planning and executing paid media campaigns to optimize ROI and reach target audiences.
D

Paid Media Manager

Destination CanadaOct 2019 - May 2021 • 1 yr 8 mosResponsible for managing and optimizing paid media activities to promote tourism and travel experiences.
D

Paid Media Lead

Destination CanadaMay 2018 - Oct 2019 • 1 yr 6 mosResponsible for leading the paid media team in developing and implementing effective advertising strategies.
D

Paid Media Specialist

Destination CanadaOct 2017 - May 2018 • 8 mosResponsible for executing and optimizing paid media campaigns to promote tourism and travel destinations.
Reviews
Exceeds Expectations
Top EarnerHas earned $2.5k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

U

UC Irvine

Bachelor of Arts (B.A.), Psychology2005 - 2009
O

Orange Coast College

Associate in Science (A.S.), Biology, General2003 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.