Top Talent like Alex are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alex Wolff

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Director, Marketing Technology & Operations at Rocket Software
Proven track record of working across internal and external teams to craft innovative and efficient media strategies. Creative thinker with success in applying data driven insights strategically in multi-channel B2B & B2C campaigns. Self-starter with a knack for identifying new and cutting-edge ad technology in order to engineer media data and transform it into business value to activate and optimize high performing campaigns. Motivated worker that takes advantage of opportunity to own and deliver on projects. Highly respected by peers for eager, collaborative and flexible working style. Effective and willing teacher and reliable member of high performing teams. Experienced in industries such as technology, finance, and media.

Work History

R

Director, Marketing Technology & Operations

Rocket Software
R

Senior Manager, Marketing Technology and Operations

Rocket SoftwareJun 2022 - Apr 2024 • 1 yr 11 mos
P

Global Marketing Project Manager

PwCMay 2021 - Jun 2022 • 1 yr 2 mos
J

Media & Ad Technologist, Marketing Technology & Analytics

John HancockAug 2019 - May 2021 • 1 yr 10 mosLead advertising technology, media strategy and marketing analytics for a global financial services company. Partners across both John Hancock and Manulife to provide strategic direction, deploy media tracking, activate and optimize media campaigns, and provide qualitative and quantitative analysis. Oversee campaign planning process acting as liaison between internal stakeholders and agency partners during briefs and RFPs. Manages agency partner to ensure QA. Leads collaborative weekly optimization efforts across all channels. Continuously drives improvements to ad technology and media analytics products.
H

Ad Operations Specialist, DBi

Havas Media GroupJan 2019 - Aug 2019 • 8 mosLed Agency Ad Operations for Fidelity Investment’s Wealth Management, Retirement and Institutional lines of business. Managed DCM and oversaw entire launch process including asset QA, trafficking QA, implementation, troubleshooting and post launch confirmation. Collaborated with Havas Analytics and the Fidelity Client Teams to build site tagging and data collection strategy as well as media testing strategy. Managed relationship with 4th party verification vendors to ensure viewability/brand safety.
H

Ad Operations Analyst, DBi

Havas Media GroupJan 2018 - Jan 2019 • 1 yr 1 moAd Ops Analyst for collection of Havas clients (Titleist, Footjoy, Blue Cross Blue Shield, Goodyear Tires, Bob’s Discount Furniture, Rite Aid, Eastern Bank & Perfetti Van Melle) known as “Mixed Accounts”. Managed & trafficked campaigns in DCM/Sizmek and oversaw media tag implementation. QA’d all tags and handled troubleshooting with publishers and/or ad tech partners. Implemented and streamlined consolidated launch process across all “Mixed Accounts
E

Caterer Partnerships

ezCaterApr 2017 - Aug 2017 • 5 mosSolicited new business via lead gen and outside sales calls to restaurants in designated territory. Presented ezCater's value and tailor-fit each account to the platform based on restaurant needs. Leveraged ezCater clientele to position the ezCater marketplace as a pay-on-return marketing tool. Worked across multiple departments to streamline partners’ catering businesses.
A

Business Development / Ad Sales

American City Business JournalsJul 2016 - Apr 2017 • 10 mosWorked with clients throughout Boston to conceptualize multi-platform digital media campaigns. Functioned as point person for marketers and agencies from development to execution. Input media plans and generated Insertion Orders for client campaigns. Worked closely with trafficking and analytics teams to monitor/measure effectiveness of campaigns. Used performance analytics to optimize campaigns and create upsell opportunities. Worked with digital teams to put together comprehensive proposals to present to prospective clients. Acted as liaison between Creative, DevOps teams and the client/agency to ensure deliverables were received in a timely manner, and campaigns launched correctly.
C

Regional Promotion Manager

Columbia RecordsOct 2014 - Nov 2015 • 1 yr 2 mosManaged artist radio campaigns remote from home office at over 100 radio stations. Identified, fostered, and maintained strong working relationships with radio and related media within market region which often required after-hours entertainment and regular travel. Worked with A&R, Publicity, Marketing, and Release Planning to create plans for Columbia artists. Used digital and sales performance analytics to help execute plans and obtain airplay. Managed promotional marketing budget and oversaw artist/radio events in southeast market.
C

Coordinator/Assistant

Columbia RecordsJul 2013 - Sep 2014 • 1 yr 3 mosPromoted music video campaigns and fostered relationships with TV & streaming partners. Advanced content production for Columbia artists, by soliciting treatments, obtaining insurance certs, and handling production invoices. Worked with marketing and release planning departments to schedule the roll out and conceptualize release plans.

Education

U

University of Wisconsin-Madison

Bachelor of Arts, Legal Studies, Film2008 - 2012
G

General Assembly

FEWD Certificate, Front End Web Development2018
S

Sharon High School

High School Diploma2004 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Director, Marketing Technology & Operations at Rocket Software
Proven track record of working across internal and external teams to craft innovative and efficient media strategies. Creative thinker with success in applying data driven insights strategically in multi-channel B2B & B2C campaigns. Self-starter with a knack for identifying new and cutting-edge ad technology in order to engineer media data and transform it into business value to activate and optimize high performing campaigns. Motivated worker that takes advantage of opportunity to own and deliver on projects. Highly respected by peers for eager, collaborative and flexible working style. Effective and willing teacher and reliable member of high performing teams. Experienced in industries such as technology, finance, and media.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Alex are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alex Wolff

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

R

Director, Marketing Technology & Operations

Rocket Software
R

Senior Manager, Marketing Technology and Operations

Rocket SoftwareJun 2022 - Apr 2024 • 1 yr 11 mos
P

Global Marketing Project Manager

PwCMay 2021 - Jun 2022 • 1 yr 2 mos
J

Media & Ad Technologist, Marketing Technology & Analytics

John HancockAug 2019 - May 2021 • 1 yr 10 mosLead advertising technology, media strategy and marketing analytics for a global financial services company. Partners across both John Hancock and Manulife to provide strategic direction, deploy media tracking, activate and optimize media campaigns, and provide qualitative and quantitative analysis. Oversee campaign planning process acting as liaison between internal stakeholders and agency partners during briefs and RFPs. Manages agency partner to ensure QA. Leads collaborative weekly optimization efforts across all channels. Continuously drives improvements to ad technology and media analytics products.
H

Ad Operations Specialist, DBi

Havas Media GroupJan 2019 - Aug 2019 • 8 mosLed Agency Ad Operations for Fidelity Investment’s Wealth Management, Retirement and Institutional lines of business. Managed DCM and oversaw entire launch process including asset QA, trafficking QA, implementation, troubleshooting and post launch confirmation. Collaborated with Havas Analytics and the Fidelity Client Teams to build site tagging and data collection strategy as well as media testing strategy. Managed relationship with 4th party verification vendors to ensure viewability/brand safety.
H

Ad Operations Analyst, DBi

Havas Media GroupJan 2018 - Jan 2019 • 1 yr 1 moAd Ops Analyst for collection of Havas clients (Titleist, Footjoy, Blue Cross Blue Shield, Goodyear Tires, Bob’s Discount Furniture, Rite Aid, Eastern Bank & Perfetti Van Melle) known as “Mixed Accounts”. Managed & trafficked campaigns in DCM/Sizmek and oversaw media tag implementation. QA’d all tags and handled troubleshooting with publishers and/or ad tech partners. Implemented and streamlined consolidated launch process across all “Mixed Accounts
E

Caterer Partnerships

ezCaterApr 2017 - Aug 2017 • 5 mosSolicited new business via lead gen and outside sales calls to restaurants in designated territory. Presented ezCater's value and tailor-fit each account to the platform based on restaurant needs. Leveraged ezCater clientele to position the ezCater marketplace as a pay-on-return marketing tool. Worked across multiple departments to streamline partners’ catering businesses.
A

Business Development / Ad Sales

American City Business JournalsJul 2016 - Apr 2017 • 10 mosWorked with clients throughout Boston to conceptualize multi-platform digital media campaigns. Functioned as point person for marketers and agencies from development to execution. Input media plans and generated Insertion Orders for client campaigns. Worked closely with trafficking and analytics teams to monitor/measure effectiveness of campaigns. Used performance analytics to optimize campaigns and create upsell opportunities. Worked with digital teams to put together comprehensive proposals to present to prospective clients. Acted as liaison between Creative, DevOps teams and the client/agency to ensure deliverables were received in a timely manner, and campaigns launched correctly.
C

Regional Promotion Manager

Columbia RecordsOct 2014 - Nov 2015 • 1 yr 2 mosManaged artist radio campaigns remote from home office at over 100 radio stations. Identified, fostered, and maintained strong working relationships with radio and related media within market region which often required after-hours entertainment and regular travel. Worked with A&R, Publicity, Marketing, and Release Planning to create plans for Columbia artists. Used digital and sales performance analytics to help execute plans and obtain airplay. Managed promotional marketing budget and oversaw artist/radio events in southeast market.
C

Coordinator/Assistant

Columbia RecordsJul 2013 - Sep 2014 • 1 yr 3 mosPromoted music video campaigns and fostered relationships with TV & streaming partners. Advanced content production for Columbia artists, by soliciting treatments, obtaining insurance certs, and handling production invoices. Worked with marketing and release planning departments to schedule the roll out and conceptualize release plans.

Education

U

University of Wisconsin-Madison

Bachelor of Arts, Legal Studies, Film2008 - 2012
G

General Assembly

FEWD Certificate, Front End Web Development2018
S

Sharon High School

High School Diploma2004 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.