Maria Russinovich

Growth Marketing Manager • Content Marketing Manager • Product Marketing Manager • Alexandria, VA, US

Top Earner

Adobe Acrobat

inDesign

Photoshop

Canva

HTML/CSS

Wix

Squarespace

Wordpress

HubSpot

Semrush

LinkedIn Ads

Google Ads

Available for hire fromNegotiable

Full-Time Roles

Marketing Manager @ RocketDocs 🚀 | A Very Online Person

How do you solve a problem like Maria? That’s a question I get to answer every day! Whether I’m tackling SEO performance or troubleshooting content engagement, I love solving problems! In my marketing journey, I've embraced a relentless effort for outcomes. Achieving 2X lead gen results in my debut month as a marketing head, or steering SEO testing, and earning 22% of quarterly leads from organic search, I get a thrill from growth. I'm looking to take my data-driven, creative mindset to work within the digital content creation industry, such as YouTube production companies, along with a desire to explore e-commerce & the Entertainment Industry.

Projects

My Website!

Explore my website here to learn a bit more about me and explore my work.

Work History

Marketing Manager

RocketDocsSep 2022 - Present • 2 yrs 1 moResponsible for developing and executing a comprehensive marketing plan and strategy for our enterprise B2B SaaS AI-powered software for RFP professionals. This included managing various contractors including SEO, SEM, and Web Design. - Leveraged creative strategies on a minimal budget to earn an average leads increase of 22% month-over-month since fully owning all marketing efforts, with the highest increase being 64% in one month compared to the previous. - Orchestrated creative strategies and maximized organic reach in Q1 2023 to generate 50% of the leads in Q1 2022, on a $0 budget compared to $60,000 the previous year. - Implemented data-driven strategies that significantly improved lead generation efficiency, decreasing the Cost Per Lead by 56% from Q2 2022 to Q2 2023.

Campaign Marketing Intern

Goodshuffle ProSep 2021 - Aug 2022 • 1 yrCollaborated with the Marketing Manager on email marketing, social media, and content creation efforts for our B2B SaaS inventory management platform in the events industry. Took full ownership of SEO testing, updating, and reporting. - Created an educational pillar page and tested SEO strategies for 10 weeks to boost relevant and prominent keywords over Q1 and Q2 2022. In those weeks, 22% of all qualified demo leads were from Organic Search, an increase from 13% in Q1. - Led a multi-day SEO BootCamp to aid the Customer Success and Sales teams with incoming requests and empower their upselling capabilities. 25% of the customer base used our website-building tool integration and learned SEO tips from the team.

Marketing Assistant

JChris MusicAug 2020 - Nov 2021 • 1 yr 4 mosPromoted local musician JChris to local and global audiences with publicity efforts, including song releases, social media management, and website management. - Prepared for music releases by updating JChris's website and social accounts. In one year, JChris's Instagram following increased by 300%, and the song "Macarena" earned 250,000+ streams on Spotify. - Managed a team of interns on JChris's behalf and collaborated with other contractors, such as web designers, videographers, influencers, and other artists.

Social Media Manager

Wyndly (YC W21)Jan 2021 - May 2021 • 5 mosOversaw all social content creation for the online medical practice and brand, along with monitoring audience engagement. Worked directly with the CEO and Chief Medical Officer to create and approve content for publishing. - Curated Wyndly's social media campaigns and publishing schedule on a monthly basis. Owned writing and publishing press releases utilizing PRNewswire, which were picked up by TechCrunch and shared globally. - Increased Wyndly's social media following by 25% in Q1, along with increasing engagement by 50% at the same time.

Education

American University

Bachelor's Degree, Public Relations & Strategic CommunicationSep 2018 - May 2022

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