Alexa Palermo

With a diverse educational background, including studies at the University of Southern California and The American University of Paris, this individual has developed a broad understanding of various disciplines. From 2015 to 2018, they attended the University of Southern California, further enriching their academic experience. Professionally, they have contributed to AIP Consulting, where they played a pivotal role in consulting projects. Their work involved providing valuable insights and strategies aimed at enhancing business operations. This experience has equipped them with a strong foundation in consulting, allowing them to effectively address complex business challenges. Their ability to analyze and strategize has been instrumental in driving successful outcomes for clients.

Work History

Founder/CEO

AIP ConsultingFull-time Employee• Provide clients with strategic guidance to navigate challenges and capitalize on opportunities • Offer customized technology solutions tailored to the unique goals and circumstances of each client • Implement a result-oriented approach focused on delivering tangible outcomes and measurable impact

Sr. Account Manager, Sports & Brand Partnerships

TagboardFull-time EmployeeJan 2024 - Jan 2023 • 1 mo• Manage fan engagement for all sports clients generating $3 million in major league revenue • Increase revenue in annual upsell by over $200 thousand • Build strong relationships with clients to solve production challenges through solution based thinking • Partner with the Client Success team to shape programs that keep media client retention high • Ideate around client goals to ensure tailored and unique support

Account Executive - Sports

Tagboard Full-time EmployeeJan 2021 - Jan 2023 • 2 yrs 1 mo• Created a strong sales pipeline in the tier two sports space through outbound efforts • Brought in $425 thousand of new business • Created strategies to reveal new business opportunities by analyzing market trends and customer needs • Maintained detailed sales records and forecasted using Salesforce providing accurate reporting • Worked with the Marketing team to shape programs that support growth in client accounts

Sales Planner

Fox Sports West, Prime Ticket & San DiegoFull-time EmployeeJan 2021 - Jan 2019 • 1 mo• Presented sponsorship deals to new and existing clients to reach the $82 million budget • Oversaw hundreds of logos, designs and messaging for 75 clients • Assisted nine Account Executives and delegated work to the three support staff • Prospected new clients for social and television partnerships • Developed and presented social media content to increase our social media monetization • Budgeted and planed $100,000 Spring Training trip for 50 clients • Coordinated a team of 20 to gain new clients generating $2 million in digital advertising

Education

University of Southern California

Bachelor of Arts, Broadcast Journalism2015 - 2018

University of Southern California

Masters of Business Administration, BusinessAug 2024 - Present

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