Alexandra Angel

Passionate Senior UI / UX Designer with over 7 years of experience crafting beautiful and inclusive digital experiences. Proficient in leveraging research and empathy to design solutions that prioritize user needs and enhance overall usability. Skilled in leading cross-function teams, conduction thorough market analysis, and implementing innovative design strategies to drive product success. Committed to creating intuitive interfaces that resonate with diverse audiences and foster meaningful connections.

Projects

Dental Practice Website Re-Design (Webflow)

Beautifully re-designed & mobile optimized website crafted in Webflow. Dental Dreams website was originally an HTML based site crafted 20 years ago, and the owners wanted a modern upgrade to a powerful platform for their new site. Dental dreams new site has: - Increased customer conversions from seekers to buyers by 30% - Increased traffic to website by 40% - Improved SEO and site visibility on Google - Improved branding & specialty, helping them stand out from their competition. See More

Saas Tool Website (Webflow)

Website development for VORS, a cutting-edge medical SaaS startup. The website functions as both a landing page and a pitch deck, strategically designed to support the company in securing seed-round funding.See More

Work History

Senior UI / UX & Product Designer

Creative CircleAs a Senior UI/UX & Product Designer, likely contributed to the design and development of user interfaces and experiences, collaborating with cross-functional teams to enhance product usability and aesthetics.

Senior UI/UX Designer

City Electric SupplyApr 2023 - Mar 2024 • 1 yrSpearheaded detailed application re-designs, implemented modern design principles, led the transition from Adobe XD to Figma, developed a visionary future state version of the e-commerce checkout flow, conducted market research, fostered cross-functional collaboration, crafted a proposal to re-design the company website, led UX research initiatives, and demonstrated strong project management skills.

Senior UI/UX Designer

Ford Motor CompanyJan 2023 - Apr 2023 • 4 mosLeveraged data analysis to drive app design enhancements, spearheaded brainstorming sessions, engaged in collaborative ideation, orchestrated PowerPoint presentations, demonstrated flexibility and adaptability, and cultivated a positive team environment.

Senior UI/UX Digital Designer

OptumOct 2022 - Jan 2023 • 4 mosBridged the gap between UX and marketing teams, played a key role in developing product emails and social media posts, innovated UX flows, maintained brand integrity, and partnered with UX team members to curate photography.

Senior Digital Designer

Conn's HomePlusSep 2021 - Jun 2022 • 10 mosConceptualized and developed landing pages, spearheaded a software migration, led the creation of brand identity systems, collaborated with the digital marketing team, and cultivated partnerships with Google representatives.

Education

Savannah College of Art and Design

Bachelor of Fine Arts - BFA, Graphic Design

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