Alexandria Hernandez

I'm a Digital Marketer and Community Builder based in San Diego, CA. I have over 4 years of experience in the various fields of outreach and digital marketing. I am looking to continue working with brands and organizations who are seeking to build a strong and inclusive online community.

Work History

Marketing Manager/Social Media Manager

Angelica B Beauty● Established brand awareness through all social media platforms by creating content, engaging with audiences, and tracking insights and analytics to optimize performance and inform future strategies. ● Built community through events aimed at educating new and existing clients about our services and retail ● Created a successful marketing strategy through implementing all roles in the business to ensure effective storytelling

Campus Outreach Consultant

Planned Parenthood of Greater Texas● Identified and empowered student activists and leaders, guiding them in educating and mobilizing their peers on issues related to sexual and reproductive healthcare. ● Assisted the Public Relations department with outreach and administrative tasks to maintain a successful community. ● Leveraged social media and email platforms to cultivate relationships with like-minded individuals and organizations, expanding support for PPGT's onsite organizers. Created digital campaigns for students to effectively integrate themselves into their community

Brand Builder

JuneShinePart-time EmployeeJun 2022 - Dec 2022 • 7 mos● Executed experiential brand activations and events including but not limited to community events, curated brand events, festivals, and on/off-premise tastings. ● Gathered consumer feedback and detailed information of event performance to implement new strategies in future marketing efforts. ● Assisted Brand Manager to seed products with key brand partners and influencers that align with the overall JuneShine brand strategy.

Education

University of Texas at El Paso

Bachelors Degree, MarketingAug 2017 - Dec 2021

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