Alisha Shaik

Sales & Business Development Manager • Berkeley, CA, US • Open to relocation

Global Marketing

Creative Strategy

Promotional Marketing

Ads Manager

Strategy & Business Development

Instagram Reels

Content Strategy

Video Ad Campaigns

Retargeting

Creative Marketing

Advertising

E-Commerce

Available for hire fromNegotiable

Contracts

Senior Commercial Manager & Head of Marketing | Content + Strategy + Data

As a seasoned marketing strategist, I specialize in guiding businesses through the intricacies of full-funnel strategy, funnel optimization, media buying, and marketing operations to drive tangible results in today's dynamic landscape whether they are marketing in country or looking for an international market entry strategy. What I Do: I excel at developing comprehensive full-funnel marketing strategies tailored to maximize ROI and drive conversions at every stage of the customer journey. Leveraging tools like Google Tag Manager and Google Analytics, I help companies identify the necessary setups to ensure their marketing efforts are fully optimized and delivering results. Expertise: Data-Driven Insights: With a keen eye for detail, I uncover actionable insights from consumer data to inform strategic decision-making and drive measurable outcomes. Whether it's analyzing customer behavior or market trends, I provide invaluable guidance to steer businesses towards success. Strategic Marketing: Crafting compelling digital marketing strategies is where I shine. From devising international market entry strategies to executing targeted digital campaigns, I specialize in developing initiatives that resonate with target audiences and drive business expansion. Implementation: Strategy is only half the battle. I work hand-in-hand with businesses to implement marketing strategies effectively and optimize marketing operations for efficiency. Through hands-on support and training, I empower teams to drive sustained success. Why Work With Me: Partnering with me means gaining a dedicated ally committed to your marketing success. I bring a unique blend of industry expertise and analytical thinking to every project, ensuring your marketing strategies not only meet but exceed expectations. Together, we'll unlock the full potential of your brand and drive impactful results in the digital landscape. Let's Connect: I'm passionate about collaborating with like-minded professionals and businesses eager to harness the power of data-driven marketing for strategic growth. Whether you're looking to enhance your funnel strategies, streamline marketing operations, or explore new market opportunities, let's connect and explore how we can propel your brand forward, together.

Projects

Building a recommendation system to recommend the best Amazon products to users

This project involves recommending the best Amazon products available to users based on past rating data using recommendation systems techniques and sales data. See More

Predicting Potential Customers

This project involves identifying which leads are more likely to convert to paid customers based on attributes of leads and their interaction details.See More

Sales & Marketing Optimization for Restaurant Platform

This project involves analyzing the data to get a fair idea about the demand of different restaurants which will help the company to enhance business and customer experience.See More

Work History

Senior Commercial Manager

RevivoManaged all of Revivo's top of funnel to bottom of funnel initiatives, including data analysis, strategy implementation, creative direction, advertisement management, team management, sales management, and branding direction.

Sales & Marketing Consultant

RevivoAug 2023 - Dec 2023 • 5 mosConsulted on sales and marketing strategies, likely contributing to the development and execution of marketing campaigns and sales initiatives.

Fractional Head of Marketing

Jubilee Tissue Industries LtdImplemented strategic media buying, developed marketing strategies, recruited and trained marketing personnel, and established social media presence, resulting in increased brand awareness and customer engagement.

Senior Product & Product Marketing Manager

Legal Business SystemsDec 2022 - Jun 2023 • 7 mosImplemented automation solutions, led product development lifecycle, managed product teams, and enhanced operational efficiency and client satisfaction through innovative strategies.

Chief Research Officer

Socratic Med Inc.Mar 2021 - Dec 2022 • 1 yr 10 mosOversaw the development of the Socratic Med Research Program, recruited team members, and led research projects on clinical indicators and sepsis risk factors.

Education

University of California, Berkeley

Bachelors of Psychology, Business Psychology

Massachusetts Institute of Technology

Applied Data Science & Machine Learning Program, Data Science

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