Top Talent like Aliya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Aliya Sondel, M.S.

Creative & Brand Strategist • Growth Marketing Manager • Project Manager • New York, NY, US
Market Research
Data Analysis
Customer Analytics
Account Management
Business Names
Business Operations
Business Planning
Business Development
Brand Strategy
Sales Management
Salesforce
Available for hire fromNegotiable
Contracts
Strategic Enterprise Associate | Ads & Promotions
With a Master's degree in Business from the University of Denver and a Bachelor's in Political Science from the University of Colorado Boulder, I have a diverse professional background in strategic marketing and data-driven insights. As a Strategic Enterprise Associate at DoorDash, I drove impactful advertising campaigns that significantly boosted client revenue and enhanced brand visibility. Previously, at Havas, I spearheaded brand strategy development and executed comprehensive research plans across CPG and various therapeutic categories, delivering innovative solutions that resonate with consumers. I am passionate about using data to inform strategies and am dedicated to achieving exceptional results in every project.

Projects

Consulting Firm, Automotive Industry, Digital Marketing

Challenge: A client sought to drive traffic and increase sales for their niche automotive firm through digital advertising. They faced challenges in generating visibility among target audiences and converting interest into inquiries and sales, particularly in a competitive automotive market. Approach: To address these challenges, I developed a comprehensive digital advertising strategy utilizing Responsive Display Ads, Discovery Ads, and Image Ads across the Google Display Network. I began by creating high-quality ad assets, including engaging visuals and compelling copy tailored to specific audience segments. I implemented a Maximize Clicks bidding strategy for broad traffic generation and a Maximize Conversions strategy for targeted car listings. Additionally, I set a moderate daily budget to leverage Google’s machine learning for optimal ad performance. Results: The campaign achieved significant engagement, with a noticeable increase in website traffic and a marked rise in inquiries about specific BMW models. The Responsive Display Ads successfully reached a wider audience, leading to improved brand visibility and an enhanced online presence for the client. Overall, the multi-faceted approach resulted in a substantial increase in lead generation and sales conversions, positioning the dealership favorably in the competitive market.See More

Work History

D

Strategic Enterprise Associate, Ads & Promotions

DoorDashFull-time EmployeeApr 2024 - Oct 2024 • 7 mosAs a Strategic Enterprise Associate at DoorDash, I manage and optimize advertising campaigns by implementing advanced targeting techniques, analyzing performance metrics, and collaborating with creative teams to drive client revenue and enhance brand visibility.
H

Senior Planner, Brand Strategy

HavasMar 2023 - Apr 2024 • 1 yr 2 mosAs the strategy lead for brand planning and product marketing across therapeutic categories, I design and evaluate research plans, analyze market insights, develop brand identity and positioning, and facilitate client workshops to enhance tactical initiatives and brand strategies.
H

Growth Associate

HavasJan 2022 - Mar 2023 • 1 yr 3 mosI oversaw the new business pitch process by implementing strategic recommendations, developing content from key opinion leader interviews, analyzing market research for insights, conducting competitive analyses to identify growth opportunities, and managing cross-functional teams to ensure timely deliverables.
H

Marketing Analyst

Hotaling Insurance ServicesFeb 2021 - Jan 2022 • 1 yrAs a Marketing Analyst, responsible for analyzing market data, developing marketing strategies, and supporting the execution of marketing campaigns to drive business growth.
C

Legal Intern - District Attorney

Contra Costa CountyJun 2019 - Aug 2019 • 3 mosAs a Legal Intern for the District Attorney, likely responsible for assisting with legal research, preparing case files, and supporting attorneys in court proceedings.

Education

U

University of Denver

Master's degree, School of Business, Management2020 - 2021
U

University of Colorado Boulder

Bachelor's degree, Political Science2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Enterprise Associate | Ads & Promotions
With a Master's degree in Business from the University of Denver and a Bachelor's in Political Science from the University of Colorado Boulder, I have a diverse professional background in strategic marketing and data-driven insights. As a Strategic Enterprise Associate at DoorDash, I drove impactful advertising campaigns that significantly boosted client revenue and enhanced brand visibility. Previously, at Havas, I spearheaded brand strategy development and executed comprehensive research plans across CPG and various therapeutic categories, delivering innovative solutions that resonate with consumers. I am passionate about using data to inform strategies and am dedicated to achieving exceptional results in every project.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Aliya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Aliya Sondel, M.S.

Creative & Brand Strategist • Growth Marketing Manager • Project Manager • New York, NY, US
Market Research
Data Analysis
Customer Analytics
Account Management
Business Names
Business Operations
Business Planning
Business Development
Brand Strategy
Sales Management
Salesforce
Available for hire fromNegotiable
Contracts

Projects

Consulting Firm, Automotive Industry, Digital Marketing

Challenge: A client sought to drive traffic and increase sales for their niche automotive firm through digital advertising. They faced challenges in generating visibility among target audiences and converting interest into inquiries and sales, particularly in a competitive automotive market. Approach: To address these challenges, I developed a comprehensive digital advertising strategy utilizing Responsive Display Ads, Discovery Ads, and Image Ads across the Google Display Network. I began by creating high-quality ad assets, including engaging visuals and compelling copy tailored to specific audience segments. I implemented a Maximize Clicks bidding strategy for broad traffic generation and a Maximize Conversions strategy for targeted car listings. Additionally, I set a moderate daily budget to leverage Google’s machine learning for optimal ad performance. Results: The campaign achieved significant engagement, with a noticeable increase in website traffic and a marked rise in inquiries about specific BMW models. The Responsive Display Ads successfully reached a wider audience, leading to improved brand visibility and an enhanced online presence for the client. Overall, the multi-faceted approach resulted in a substantial increase in lead generation and sales conversions, positioning the dealership favorably in the competitive market.

Work History

D

Strategic Enterprise Associate, Ads & Promotions

DoorDashFull-time EmployeeApr 2024 - Oct 2024 • 7 mosAs a Strategic Enterprise Associate at DoorDash, I manage and optimize advertising campaigns by implementing advanced targeting techniques, analyzing performance metrics, and collaborating with creative teams to drive client revenue and enhance brand visibility.
H

Senior Planner, Brand Strategy

HavasMar 2023 - Apr 2024 • 1 yr 2 mosAs the strategy lead for brand planning and product marketing across therapeutic categories, I design and evaluate research plans, analyze market insights, develop brand identity and positioning, and facilitate client workshops to enhance tactical initiatives and brand strategies.
H

Growth Associate

HavasJan 2022 - Mar 2023 • 1 yr 3 mosI oversaw the new business pitch process by implementing strategic recommendations, developing content from key opinion leader interviews, analyzing market research for insights, conducting competitive analyses to identify growth opportunities, and managing cross-functional teams to ensure timely deliverables.
H

Marketing Analyst

Hotaling Insurance ServicesFeb 2021 - Jan 2022 • 1 yrAs a Marketing Analyst, responsible for analyzing market data, developing marketing strategies, and supporting the execution of marketing campaigns to drive business growth.
C

Legal Intern - District Attorney

Contra Costa CountyJun 2019 - Aug 2019 • 3 mosAs a Legal Intern for the District Attorney, likely responsible for assisting with legal research, preparing case files, and supporting attorneys in court proceedings.

Education

U

University of Denver

Master's degree, School of Business, Management2020 - 2021
U

University of Colorado Boulder

Bachelor's degree, Political Science2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.