Top Talent like Madeleine are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Madeleine Hurst
Email Marketing
SMS Marketing
Content Strategy
Brand Strategy
Social Media Marketing
Web Design
Data Analysis
Email Marketing & CRM Strategy Expert
Hi there! My name is Madeleine and I am a results-driven digital marketing professional with expertise in CRM, email strategy, and campaign optimization. Adept at leveraging data insights to drive customer acquisition, retention, and brand growth. Known for collaborating across teams to deliver impactful campaigns that enhance customer lifetime value. Extensive experience in strategic partnerships and data-driven marketing across various industries.
Projects
Lull Mattress - Website Design & Implementation
I led the design and development of the Lull Mattress website, creating a seamless and user-friendly experience for customers. My role involved designing an intuitive layout that effectively showcased Lull’s products while maintaining the brand’s modern aesthetic. I implemented responsive web design principles to ensure the site performed smoothly across all devices. Additionally, I integrated e-commerce functionality, streamlined the checkout process, and optimized the website for speed and SEO, enhancing both user engagement and conversion rates. The final product not only elevated the Lull Mattress brand online but also improved the overall customer journey from browsing to purchase.See MoreWork History
D
Senior Associate, CRM & Retention Marketing
DoorDashContract EmployeeJul 2024 - Jan 2025 • 7 mos- Increased Merchant onboarding efficiency by 20% in the first quarter through targeted CRM strategies. - Executed multi-channel campaigns, improving audience engagement by 25% across key platforms. - Developed a testing framework for CRM channels, raising response rates by 20% and improving customer touchpoints. - Provided data-driven insights that reshaped strategic direction, enhancing leadership decision-making processes. - Championed seamless interactions with S&O teams, developing comprehensive strategies while delivering insights on critical campaigns.O
Senior Marketing Specialist - Professional Services
Olo Saas PlatformFull-time EmployeeApr 2023 - Feb 2024 • 11 mos- Launched a client rewards program, boosting engagement from 60% to 80% and increasing rewards participation by 40%. - Crafted and optimized email campaigns that drove a 25% increase in customer engagement. - Conducted customer journey mapping, segmenting audiences for more effective, targeted marketing campaigns. - Led CRM training for franchisees, driving a transformation in customer relationships and business outcomes.V
Digital Marketing Project Coordinator
Vydian Software ConsultingApr 2022 - Apr 2023 • 1 yr 1 mo- Led projects that improved website engagement by 30% and boosted email click-through rates by 20%. - Created blog posts, landing page content, and social media assets, enhancing traffic and brand visibility. - Rolled out new collaboration tools, improving team productivity by 15%. - Drove a 30% increase in social media engagement with innovative content strategies.P
Marketing Specialist - Native Channel
Purple Innovation, Inc.Full-time EmployeeMay 2021 - Feb 2022 • 10 mos- Established strategic partnerships for the Native Channel with leading platforms like Yahoo, Google (GDN,DV360), StackAdapt, and Taboola. - Orchestrated Xbox sponsorship campaigns that reached 500,000+ users and improved engagement by 30%. - Enhanced tracking accuracy by 15% with native channel tags and streamlined reporting processes. - Managed the distribution of 50+ creative assets, leading to improved campaign performance across multiple platforms. - Analyzed engagement and conversion metrics, optimizing campaigns to increase revenue.T
Email Marketing Coordinator
The Good Feet StoreContract EmployeeApr 2020 - Apr 2021 • 1 yr 1 mo- Developed email campaigns that drove a 15% increase in customer interactions. - Boosted sales by 40% by translating engagement data into actionable insights and strategic adjustments. - Delivered campaigns consistently on schedule, meeting marketing objectives while driving performance.L
Email Marketing Manager
Lull VenturesFull-time EmployeeNov 2018 - Mar 2020 • 1 yr 5 mos- Lead the design and execution of promotional and automated email campaigns from inception to completion. - Designed automated email campaigns targeting specific demographics, enhancing message relevance and boosting conversion rates. - Designed and executed promotional email campaigns, increasing monthly sales by 15%. - Implemented email segmentation strategies, resulting in a 25% increase in engagement. - Led A/B testing efforts that improved campaign reach and effectiveness by optimizing subject lines and creative content.L
Social Media & Influencer Coordinator
Lull VenturesFull-time EmployeeJan 2018 - Oct 2018 • 10 mos- Coordinated and negotiated influencer partnerships to maximize campaign reach and impact. - Addressed 100+ weekly inquiries via email and social media, turning challenges into customer satisfaction. - Managed influencer campaigns that increased brand visibility by 30% and boosted audience engagement by 50%. - Grew Instagram and Twitter follower base by 25% through targeted social media strategies.Education
California State University Chico
Bachelor's Degree, Psychology & Communication StudiesAug 2013 - May 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Email Marketing & CRM Strategy Expert
Hi there! My name is Madeleine and I am a results-driven digital marketing professional with expertise in CRM, email strategy, and campaign optimization. Adept at leveraging data insights to drive customer acquisition, retention, and brand growth. Known for collaborating across teams to deliver impactful campaigns that enhance customer lifetime value. Extensive experience in strategic partnerships and data-driven marketing across various industries.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Madeleine are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Madeleine Hurst
Email Marketing
SMS Marketing
Content Strategy
Brand Strategy
Social Media Marketing
Web Design
Data Analysis
Projects
Lull Mattress - Website Design & Implementation
I led the design and development of the Lull Mattress website, creating a seamless and user-friendly experience for customers. My role involved designing an intuitive layout that effectively showcased Lull’s products while maintaining the brand’s modern aesthetic. I implemented responsive web design principles to ensure the site performed smoothly across all devices. Additionally, I integrated e-commerce functionality, streamlined the checkout process, and optimized the website for speed and SEO, enhancing both user engagement and conversion rates. The final product not only elevated the Lull Mattress brand online but also improved the overall customer journey from browsing to purchase.Work History
D
Senior Associate, CRM & Retention Marketing
DoorDashContract EmployeeJul 2024 - Jan 2025 • 7 mos- Increased Merchant onboarding efficiency by 20% in the first quarter through targeted CRM strategies. - Executed multi-channel campaigns, improving audience engagement by 25% across key platforms. - Developed a testing framework for CRM channels, raising response rates by 20% and improving customer touchpoints. - Provided data-driven insights that reshaped strategic direction, enhancing leadership decision-making processes. - Championed seamless interactions with S&O teams, developing comprehensive strategies while delivering insights on critical campaigns.O
Senior Marketing Specialist - Professional Services
Olo Saas PlatformFull-time EmployeeApr 2023 - Feb 2024 • 11 mos- Launched a client rewards program, boosting engagement from 60% to 80% and increasing rewards participation by 40%. - Crafted and optimized email campaigns that drove a 25% increase in customer engagement. - Conducted customer journey mapping, segmenting audiences for more effective, targeted marketing campaigns. - Led CRM training for franchisees, driving a transformation in customer relationships and business outcomes.V
Digital Marketing Project Coordinator
Vydian Software ConsultingApr 2022 - Apr 2023 • 1 yr 1 mo- Led projects that improved website engagement by 30% and boosted email click-through rates by 20%. - Created blog posts, landing page content, and social media assets, enhancing traffic and brand visibility. - Rolled out new collaboration tools, improving team productivity by 15%. - Drove a 30% increase in social media engagement with innovative content strategies.P
Marketing Specialist - Native Channel
Purple Innovation, Inc.Full-time EmployeeMay 2021 - Feb 2022 • 10 mos- Established strategic partnerships for the Native Channel with leading platforms like Yahoo, Google (GDN,DV360), StackAdapt, and Taboola. - Orchestrated Xbox sponsorship campaigns that reached 500,000+ users and improved engagement by 30%. - Enhanced tracking accuracy by 15% with native channel tags and streamlined reporting processes. - Managed the distribution of 50+ creative assets, leading to improved campaign performance across multiple platforms. - Analyzed engagement and conversion metrics, optimizing campaigns to increase revenue.T
Email Marketing Coordinator
The Good Feet StoreContract EmployeeApr 2020 - Apr 2021 • 1 yr 1 mo- Developed email campaigns that drove a 15% increase in customer interactions. - Boosted sales by 40% by translating engagement data into actionable insights and strategic adjustments. - Delivered campaigns consistently on schedule, meeting marketing objectives while driving performance.L
Email Marketing Manager
Lull VenturesFull-time EmployeeNov 2018 - Mar 2020 • 1 yr 5 mos- Lead the design and execution of promotional and automated email campaigns from inception to completion. - Designed automated email campaigns targeting specific demographics, enhancing message relevance and boosting conversion rates. - Designed and executed promotional email campaigns, increasing monthly sales by 15%. - Implemented email segmentation strategies, resulting in a 25% increase in engagement. - Led A/B testing efforts that improved campaign reach and effectiveness by optimizing subject lines and creative content.L
Social Media & Influencer Coordinator
Lull VenturesFull-time EmployeeJan 2018 - Oct 2018 • 10 mos- Coordinated and negotiated influencer partnerships to maximize campaign reach and impact. - Addressed 100+ weekly inquiries via email and social media, turning challenges into customer satisfaction. - Managed influencer campaigns that increased brand visibility by 30% and boosted audience engagement by 50%. - Grew Instagram and Twitter follower base by 25% through targeted social media strategies.Education
California State University Chico
Bachelor's Degree, Psychology & Communication StudiesAug 2013 - May 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.