Allison Motola

Branding

Brand Development

Brand Identity

Brand Design

Figma

Adobe Creative Suite

Creative Strategy

Creative Direction

Art Direction

Graphic Design

Available for hire fromNegotiable

Contracts

Performance-driven Senior Art Director & Designer

Experienced Art Director with expertise in executing creative initiatives that align with business objectives. Demonstrated success in driving sales, surpassing KPIs, and developing cohesive, innovative, brand visuals. Passionate about creating impactful designs that elevate brand presence and connect with audiences. Extensive experience in fashion, fitness, and lifestyle industries.

Work History

Freelance Senior Art Director & Graphic Designer

Allison Motola LLCDeliver high-impact design solutions for fashion, fitness, lifestyle, and jewelry brands, enhancing visual identities across digital and physical touchpoints, while collaborating with clients to shape the look and feel of events. Elevate brand visuals across emails, websites, digital ads, and marketing collateral, driving engagement and increasing click-through rates through cohesive and dynamic storytelling. Design custom event branding for individual clients, creating visual identities and branded assets (stationery, signage, etc.) for weddings, engagements, and corporate events.

Senior Art Director

FIGSAug 2022 - Feb 2025 • 2 yrs 7 mosDeveloped creative strategy, vision, and execution for product launches and 360 brand campaigns for FIGS, a direct-to-consumer healthcare apparel and lifestyle brand, ensuring consistent and elevated visual direction across all touchpoints while optimizing creative assets and team performance. Established art direction for e-commerce and campaign photography/video, overseeing planning, casting, styling, and execution to elevate brand assets. Managed campaign graphic assets, including email, digital ads, out-of-home, event collateral, and in-store visuals, driving brand consistency and engagement growth. Led and mentored a cross-functional team of Junior Art Directors, Digital Asset Managers, Retouchers, and Graphic Designers, fostering collaboration to deliver high-quality creative assets.

Digital Art Director

FIGSAug 2021 - Aug 2022 • 1 yr 1 moDirected all e-commerce photography and video shoots from pre to post-production, ensuring brand standards and strategic goals were met while introducing new creative direction. Developed and presented monthly creative direction decks, including shot lists, elevated casting, moodboards, and beauty direction, ensuring exceptional execution across all shoots. Led a four-person e-commerce creative team, implementing production strategies that increased efficiency, resulting in record-breaking shot counts and accelerated post-production timelines. Managed a $4MM budget, optimizing resource allocation to drive cost-effective project execution.

Art Director

The DB MethodFeb 2020 - Aug 2021 • 1 yr 7 mosEstablished and implemented brand guidelines for The DB Method, in collaboration with the CEO, driving brand evolution and leading the re-launch of thedbmethod.com and The DB Method app. These initiatives resulted in 200%+ YoY growth, $50M+ in sales, and $2M+ in incremental revenue within 3 months. Directed brand campaigns from concept to post-production and executed graphic optimization to visually elevate marketing initiatives, maintaining brand consistency and driving measurable growth. Managed creative freelancers to ensure high-quality execution across all touchpoints.

Art Director

BANDIERDec 2018 - Feb 2020 • 1 yr 3 mosOversaw BANDIER’s brand and visual identity, positioning the company as a leader in the fashion and fitness retail industry. Conceptualized and executed seasonal brand campaigns across digital and in-store touchpoints, overseeing art direction, design, and execution, exceeding sales projections and driving brand engagement while meeting key KPIs. Creative lead on rebrand and site relaunch, developed new style guide, art direction, and packaging. Developed and managed detailed budgets and timelines for all creative productions.

Design Director

BANDIERDec 2017 - Dec 2018 • 1 yr 1 moLed the evolution of BANDIER’s creative aesthetic and oversaw all creative brand initiatives. Managed creative team including graphic designers, a producer, freelancers, and creative interns. Concepted and executed BANDIER’s first-ever 100% sell-through marketing campaign.

Graphic Designer

BANDIERDec 2015 - Dec 2017 • 2 yrs 1 moManaged and executed the redesign of BANDIER.com, designed daily email blasts, brand decks, digital ads, event and store collateral, and retouched photography.

Assistant Graphic Artist

Ralph LaurenNov 2014 - Nov 2015 • 1 yr 1 moDesigned cohesive presentation assets, conceptualized seasonal color palettes for designers, and retouched photography and CAD drawings for brand concept rooms.

Education

Lehigh University

Bachelor of Arts (B.A.), Graphic Design & Photography2010 - 2014

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