Amrita Pradeep

Available for hire fromNegotiable

Contracts

Marketing professional with expertise in strategic planning, email marketing, and SEO strategies

With a Bachelor of Commerce in Marketing from MacEwan University, I have honed my skills in strategic planning, email marketing, and SEO strategies. As a Marketing Coordinator at 4 Pillars Consulting, I have successfully optimized email content and design, implemented customizations across various Zoho apps, and developed SEO strategies to increase organic traffic. My role also involved creating A/B testing for advertisements, building rapport with media outlets, and coordinating with web developers to revamp websites and landing pages. I am adept at using Excel and Zoho analytics to build dashboards for marketing KPIs and have a strong understanding of digital marketing tools. My experience has equipped me with the ability to drive marketing initiatives and contribute to the overall success of the company. You can find more about my professional background on my company's LinkedIn page: https://www.linkedin.com/company/4-pillars-consulting

Work History

Marketing Coordinator

4 Pillars Consulting- Responsible for the strategic planning, execution and evaluation of email marketing which includes optimizing design and content of the emails, evaluating the performance of the same using internal and external tools. - Implement customizations across Zoho apps(including but not limited to Zoho CRM, Zoho mail,Zoho creator, Zoho Social, Zoho Analytics, Zoho Marketing Hub, PageeSense and Zoho Survey) to meet internal and customer needs. - Use Excel and Zoho analytics to build dashboards that serve as visual representation for all marketing KPIs to help identify and reduce bottlenecks. - Develop and execute SEO strategies for the companys website, integrate backlinks, revamp sitemaps, and improve keyword optimization to increase unique organic traffic. - Coordinate with web-developers to revamp and build websites and landing pages that are designed as per the companys guidelines, SEO optimized and high converting. - Create A/B testing for copies of advertisements on Facebook and Google to increase leads generated by 17% quarter over quarter - Serve as the first point of contact for media inquiries by building rapport with local radio stations, bloggers, charities, partners.

Education

MacEwan University

Bachelor of Commerce - BCom, Marketing2012 - 2016

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