Top Talent like Mimi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mimi Maiti

Project Manager
Edmonton, AB, CA
Available for hire fromNegotiable
Contracts
Senior Marketing Coordinator | Project Manager
With a diverse educational background and extensive experience in marketing, I have honed my skills in project management, digital marketing, and content creation. I hold a Bachelor's Degree in Business/Commerce from the Alberta School of Business, University of Alberta, and a Bachelor's Degree in Biology from the University of Alberta. Additionally, I completed a study abroad program in Marketing at the University of Navarra. Currently, I serve as the Senior Marketing Coordinator at Alberta Blue Cross, where I lead large-scale marketing projects and develop comprehensive marketing campaigns. Previously, I was the Marketing Lead at Yumasoy Foods Ltd., where I drove significant growth in social media engagement and optimized the company’s website for SEO. My earlier roles include Account Coordinator at ZGM Modern Marketing Partners and Digital Project Manager at Corus Entertainment, where I managed digital campaigns and promotional activities. My expertise spans across various marketing tools and platforms, including Adobe Marketo Engage, HubSpot, and Google Analytics.

Work History

A

Senior Marketing Coordinator

Alberta Blue CrossLead project manager for marketing projects and initiatives, with many larger scale projects involving multiple moving deliverables, spanning across multiple teams/stakeholders. Planning, facilitating, and executing marketing campaigns, events and projects. Defining project scope, setting time estimates, determining and assigning resources and evaluating team capabilities. Developing and maintaining project plans, work-back schedules and dashboards to provide progress and status updates to team. Developing and editing content for marketing collaterals such as brochures, booklets, presentations, and emails, etc. Extensive knowledge and development of Proposals for Request for Proposal (RFP), Request for Information (RFI) and Request for Qualification (RFQ) projects for enterprise-level prospects. Reviewing RFP/bid requirements and manage fulfillment of all requirements to ensure compliance and responsiveness and proactively coordinating proposal efforts with internal stakeholders, including contributing to writing, editing and facilitating proposal reviews. Supporting team in training, on-boarding and mentoring of junior marketing coordinators. Experience in developing and executing email marketing campaigns (via Adobe Marketo Engage). Supporting Social Engagement Strategist with social media listening, monitoring and responses. Supporting Content Manager with content and SEO strategy, newsletter development, and content auditing.
Y

Marketing Lead

Yumasoy Foods Ltd.Functioned as the primary marketing authority within Om Noms, working closely alongside the Founder & CEO to drive the company's marketing initiatives. Developed comprehensive marketing strategies for 2024, covering digital, social media, and B2C/B2B sectors. Orchestrated the formulation and execution of a robust CRM strategy leveraging HubSpot. Proficiently utilized HubSpot functionalities to capture leads, monitor funnel communication, create chatflows, develop snippets and email templates, task management, list generation, and reporting dashboards. Provided on-site assistance at various events for Om Noms to foster brand visibility and promotion. Conducted comprehensive in-person store audits to monitor product placement, promotional activities, and inventory levels. Leveraged social media management tools such as Planable to curate and schedule content across diverse platforms, including TikTok, Instagram, Facebook, and LinkedIn. Spearheaded a remarkable growth trajectory, augmenting follower counts by 10% on Instagram, 20% on LinkedIn, and 40% on TikTok within a span of six months. Spearheaded the creation of all content for social media platforms, blogs, newsletters, and marketing collateral, fostering brand engagement and audience interaction. Conducted a comprehensive audit of company website to optimize for SEO. Orchestrated a website design and content overhaul, resulting in a significant enhancement of website architecture. Witnessed a remarkable surge in Google search impressions, with over 13,000 impressions generated in the last six months. Conceptualized, produced, and edited engaging video content across various formats, including reels, TikToks, short-form, and long-form videos, to resonate with target audiences and amplify brand presence. Cultivated relationships with media entities to secure earned media opportunities for Om Noms. Within a span of six months, we earned seven media posts with well-known media outlets.
Z

Account Coordinator (Contract)

ZGM Modern Marketing PartnersAug 2018 - Oct 2018 • 3 mosDevelopment and successful execution of marketing project plans, production schedules, timelines, briefs, and pricing documents. Worked closely with Account Managers to outline and develop campaign objectives, expectations, goals and requirements in alignment and with research, consumer insights and organizational strategies. Provided weekly and regular project status updates to internal creative team, as well as clients. Effective relationship and project management, collaboration between client, vendor and agency teams (including creative, digital, media and business development) from ad hoc requests to fully integrated, strategic marketing campaigns. Website, E-mail, and Print quality assurance (WordPress CMS, user experience). Analyze campaign metrics using Google Analytics, Grow, and Sprout Social to produce project summary reports. Working knowledge of Google Analytics, Adwords and media tracking.
C

Digital Project Manager

Corus EntertainmentMay 2018 - Aug 2018 • 4 mosCreated digital campaign proposals for Corus TV brands across Alberta (Global TV Edmonton and Calgary). Ensured digital campaigns ran successfully by communicating with clients, Sales, Promotions, AdOps, and Content Coordinators. Worked with AdOps to optimize underperforming digital campaigns to ensure ordered impressions were met by campaign deadline. Submitted wrap-up reports to the Sales department. Hosted bi-weekly info sessions and prepared digital presentations to Sales department. Managed promotions off-site when necessary. Platform: Double-click for Publishers to manage digital campaigns.
C

Sales Promotions Coordinator

Corus EntertainmentMar 2018 - May 2018 • 3 mosWorking with Account Executives to develop all promotional proposals and presentations for clients related to Global Edmonton Television. Developing creative and art requests to provide direction for Creative Services team to execute all campaign assets. Responsible for approving scripts, contests and event graphics, and billboard creative before final production. Writing on-air/online contest scripts, as well as copy for social posts. Developing contest forms, rules and regulations, and release forms for all contests, as well as coordinating prizing with the clients and winners, and contacting the winners. Liaison between the Sales and News team to ensure alignment on news and program content.

Education

U

University of Navarra

Study Abroad, Marketing2016
A

Alberta School of Business, University of Alberta

Bachelor's Degree, Business/Commerce, General2014 - 2016
U

University of Alberta

Bachelor's Degree, Biology, General2008 - 2013

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Marketing Coordinator | Project Manager
With a diverse educational background and extensive experience in marketing, I have honed my skills in project management, digital marketing, and content creation. I hold a Bachelor's Degree in Business/Commerce from the Alberta School of Business, University of Alberta, and a Bachelor's Degree in Biology from the University of Alberta. Additionally, I completed a study abroad program in Marketing at the University of Navarra. Currently, I serve as the Senior Marketing Coordinator at Alberta Blue Cross, where I lead large-scale marketing projects and develop comprehensive marketing campaigns. Previously, I was the Marketing Lead at Yumasoy Foods Ltd., where I drove significant growth in social media engagement and optimized the company’s website for SEO. My earlier roles include Account Coordinator at ZGM Modern Marketing Partners and Digital Project Manager at Corus Entertainment, where I managed digital campaigns and promotional activities. My expertise spans across various marketing tools and platforms, including Adobe Marketo Engage, HubSpot, and Google Analytics.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Annie Skinner

Copywriting specialist and content creator, driven by storytelling, focused on building community.
Copywriting • Social Media Marketing • Email Marketing • 5 years of exp. • Halifax, NS, CA

Marium Ahmad

Creative Marketing Enthusiast | Marketing Student at NAIT | Experienced in Administration and Design
Email Marketing • Social Media Marketing • UX Design • 4 years of exp. • Edmonton, AB, CA

Ruby Raguindin

Digital marketing and communications specialist with experience creating content for corporate, government and non-profit organizations.
Social Media Marketing • Content Marketing • 6 years of exp. • Calgary, AB, CA

Jessica O.

Experienced Marketing Professional | Digital Marketing Director
Social Media Marketing Manager • 5 years of exp. • New York, NY, US

Top Talent like Mimi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mimi Maiti

Project Manager
Edmonton, AB, CA
Available for hire fromNegotiable
Contracts

Work History

A

Senior Marketing Coordinator

Alberta Blue CrossLead project manager for marketing projects and initiatives, with many larger scale projects involving multiple moving deliverables, spanning across multiple teams/stakeholders. Planning, facilitating, and executing marketing campaigns, events and projects. Defining project scope, setting time estimates, determining and assigning resources and evaluating team capabilities. Developing and maintaining project plans, work-back schedules and dashboards to provide progress and status updates to team. Developing and editing content for marketing collaterals such as brochures, booklets, presentations, and emails, etc. Extensive knowledge and development of Proposals for Request for Proposal (RFP), Request for Information (RFI) and Request for Qualification (RFQ) projects for enterprise-level prospects. Reviewing RFP/bid requirements and manage fulfillment of all requirements to ensure compliance and responsiveness and proactively coordinating proposal efforts with internal stakeholders, including contributing to writing, editing and facilitating proposal reviews. Supporting team in training, on-boarding and mentoring of junior marketing coordinators. Experience in developing and executing email marketing campaigns (via Adobe Marketo Engage). Supporting Social Engagement Strategist with social media listening, monitoring and responses. Supporting Content Manager with content and SEO strategy, newsletter development, and content auditing.
Y

Marketing Lead

Yumasoy Foods Ltd.Functioned as the primary marketing authority within Om Noms, working closely alongside the Founder & CEO to drive the company's marketing initiatives. Developed comprehensive marketing strategies for 2024, covering digital, social media, and B2C/B2B sectors. Orchestrated the formulation and execution of a robust CRM strategy leveraging HubSpot. Proficiently utilized HubSpot functionalities to capture leads, monitor funnel communication, create chatflows, develop snippets and email templates, task management, list generation, and reporting dashboards. Provided on-site assistance at various events for Om Noms to foster brand visibility and promotion. Conducted comprehensive in-person store audits to monitor product placement, promotional activities, and inventory levels. Leveraged social media management tools such as Planable to curate and schedule content across diverse platforms, including TikTok, Instagram, Facebook, and LinkedIn. Spearheaded a remarkable growth trajectory, augmenting follower counts by 10% on Instagram, 20% on LinkedIn, and 40% on TikTok within a span of six months. Spearheaded the creation of all content for social media platforms, blogs, newsletters, and marketing collateral, fostering brand engagement and audience interaction. Conducted a comprehensive audit of company website to optimize for SEO. Orchestrated a website design and content overhaul, resulting in a significant enhancement of website architecture. Witnessed a remarkable surge in Google search impressions, with over 13,000 impressions generated in the last six months. Conceptualized, produced, and edited engaging video content across various formats, including reels, TikToks, short-form, and long-form videos, to resonate with target audiences and amplify brand presence. Cultivated relationships with media entities to secure earned media opportunities for Om Noms. Within a span of six months, we earned seven media posts with well-known media outlets.
Z

Account Coordinator (Contract)

ZGM Modern Marketing PartnersAug 2018 - Oct 2018 • 3 mosDevelopment and successful execution of marketing project plans, production schedules, timelines, briefs, and pricing documents. Worked closely with Account Managers to outline and develop campaign objectives, expectations, goals and requirements in alignment and with research, consumer insights and organizational strategies. Provided weekly and regular project status updates to internal creative team, as well as clients. Effective relationship and project management, collaboration between client, vendor and agency teams (including creative, digital, media and business development) from ad hoc requests to fully integrated, strategic marketing campaigns. Website, E-mail, and Print quality assurance (WordPress CMS, user experience). Analyze campaign metrics using Google Analytics, Grow, and Sprout Social to produce project summary reports. Working knowledge of Google Analytics, Adwords and media tracking.
C

Digital Project Manager

Corus EntertainmentMay 2018 - Aug 2018 • 4 mosCreated digital campaign proposals for Corus TV brands across Alberta (Global TV Edmonton and Calgary). Ensured digital campaigns ran successfully by communicating with clients, Sales, Promotions, AdOps, and Content Coordinators. Worked with AdOps to optimize underperforming digital campaigns to ensure ordered impressions were met by campaign deadline. Submitted wrap-up reports to the Sales department. Hosted bi-weekly info sessions and prepared digital presentations to Sales department. Managed promotions off-site when necessary. Platform: Double-click for Publishers to manage digital campaigns.
C

Sales Promotions Coordinator

Corus EntertainmentMar 2018 - May 2018 • 3 mosWorking with Account Executives to develop all promotional proposals and presentations for clients related to Global Edmonton Television. Developing creative and art requests to provide direction for Creative Services team to execute all campaign assets. Responsible for approving scripts, contests and event graphics, and billboard creative before final production. Writing on-air/online contest scripts, as well as copy for social posts. Developing contest forms, rules and regulations, and release forms for all contests, as well as coordinating prizing with the clients and winners, and contacting the winners. Liaison between the Sales and News team to ensure alignment on news and program content.

Education

U

University of Navarra

Study Abroad, Marketing2016
A

Alberta School of Business, University of Alberta

Bachelor's Degree, Business/Commerce, General2014 - 2016
U

University of Alberta

Bachelor's Degree, Biology, General2008 - 2013

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.