Ana Levidze

Community Building

Creative Strategy

Content Writing

Creative Marketing

Content Creation

Brand Strategy

Digital Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Freelance Copywriter | Brand Strategist | Full-Stack Digital Marketer

Ana is a Barcelona-based freelance copywriter and brand strategist who doesn’t get influenced by 95% of the copy out there. So she makes damn sure hers lands in the other 5%. For the past five years, She has been writing for everything from magazine features to SaaS startups, creating words that make people stop, think, and maybe even fall a little bit in love.

Projects

Copywriting

Writing for SEO isn’t sexy. In fact, it’s the very opposite. These blogs had never been optimized, so I had to get them ranking in a way that didn’t just satisfy Google’s algorithm but made the content actually worth reading. I started where all good ideas start: listening to people who know more than me. I scoured community threads, gathered insights from actual community managers, and sniffed out niche topics before they hit the mainstream. Then I turned those insights into SEO-friendly, people-first blog posts for Bevy and CMX that helped community managers get the answers they were Googling at 2 a.m.—all while ranking well and looking good on the page. P.S. And I almost forgot: in between writing for search engines, I managed to interview some COOL people. P.P.S. And when I was not doing either, I created downloadables and reports that were actually worth giving up your email for.See More

Product Marketing for SaaS

It's easy when you have to write copy for beautifully packaged, shiny products. But software? You take these massive, overly technical manuals and make them... what? Understandable? Clickable? Urgently persuasive enough to actually make someone click ‘buy’? It’s a challenge, but that's what they pay me the (decent) bucks for. I worked with product teams, who, surprise, surprise, couldn't be bothered to write anything a normal person could understand. Translate their no-time-to-explain instructions into something that might actually improve someone's life... Just some words that make products worth a second look. Behind the Scenes of CMX Masterclasses - https://bit.ly/4fZZ4Wm Let's Make Them RSVP: How to Build Event Pages - https://bit.ly/3Wa5JpJ The Power of Chapter-Based Communities - https://bit.ly/3ChQFj8See More

Event Marketing - CMX Summit

Community professionals are allergic to marketing. They’re in the business of authenticity, after all, and they know a pitch when they see one. Which makes them every marketer’s dream audience (kidding). So, I had three weeks to convince a crowd that couldn’t care less about being marketed to that CMX Summit was, in fact, the event to be at. As the sole copywriter and marketer on the team, I started with the basics: I read their rants, their jokes, their IYKYK takes, and I wrote it all down. Then I handed it back to them, better. Sharper. Funnier. I turned that into an entire campaign: emails, social media posts, landing pages, and blogs that reflected them so perfectly, they had no choice but to buy in.See More

Email Marketing - Newsletter

Most newsletters don’t get read. Or opened. Or even noticed. For two years, I made sure CMX Weekly wasn’t one of them. I wrote, designed, and handled all the technicalities in HubSpot to make sure it landed—and stayed—in over 10,000 inboxes every week.See More

Social Media Management & Strategy

City Magazine worked with me to create a content calendar and social media posts while managing their entire social presence. In six months, we saw a 100% growth on IG, while Facebook reach hit 4.9M to match. See what happens when you trust me?See More

My Substack

Best Kept is my baby. A passion project. A test. It’s where I write whatever I feel like and see if anyone else happens to care. I write for the chronically online, the aesthetically curious, and anyone who enjoys a bit of escapism with their scrolling. If you’re looking for a peek into my real and authentic writing style, this is where you’ll find it.See More

Work History

Community Content Manager

Bevy / CMXContract EmployeeJun 2022 - Oct 2024 • 2 yrs 5 mos● Executed a data-driven content strategy SEO, keyword research, competitor analysis, blog optimization) that increased organic search traffic by 40%, positioned the company as a thought leader with high-quality content, and transitioned SEO and email practices in-house, saving $30K annually. ● Drove marketing campaigns for the annual CMX Summit, attracting hundreds of attendees and achieving a 60% conversion rate, resulting in a significant influx of MQLs for the sales team and ultimately contributing to $600K+ in closed deals generated from the event. ● Centralized all marketing efforts in HubSpot, managing lead capture forms, automated workflows, targeted email campaigns (including the 10K-subscriber CMX Weekly Newsletter), and social media integration to nurture leads and drive audience engagement through A/B testing and targeted content. ● Spearheaded the annual Community Industry Report, a leading industry benchmark, developing a marketing plan (including influencer outreach, community, and social media) that resulted in a record-breaking response rate, with a significant portion attributed to the successful influencer program I built. ● Supported product launches with GTM strategies and user-focused content (product descriptions, landing pages) to drive product awareness, reduce customer support inquiries, and improve UX. ● Contributed to CMX Connect, a global community program built around our product, attracting over 3K attendees through 49 chapters, and supported marketing initiatives by collaborating with the team to develop gamification strategies and other engaging tactics. ● Managed collaborations with external agencies (e.g., paid ads, email marketing), providing vision to ensure brand consistency across campaigns. ● Monitored and analyzed marketing performance metrics to identify areas for improvement and optimize campaigns.

Digital Marketing Manager

City Magazine GeorgiaDec 2021 - May 2022 • 6 mos● Conceptualized and produced day-to-day content for the company’s social media channels, including posts, videos, text, and stories, across 108K+ followers on Instagram and Facebook. ● Tracked analytics, KPIs, and audience engagement metrics for all social media platforms to establish strategic direction, performing keyword analysis and competitor profiling to determine best practices and opportunities for growth. ● Delivered social media strategy and content calendar that increased reach by 256.4% on Instagram and 87.9% on Facebook in the six months. ● Collaborated with the web design team to redesign the company’s current WordPress website via Figma, working cross-functionally with organization teams to test and implement new designs.

Project Manager

Mango PublishingFull-time EmployeeOct 2020 - Dec 2021 • 1 yr 3 mos● Executed a technical SEO audit using keyword research tools such as Ahrefs to identify keyword opportunities, content gaps, and emerging trends for content optimization. ● Developed, prioritized, and scheduled a set of content ideas and outlines based on brand appropriateness and potential traffic criteria. ● Assembled and supervised a team of 3 for 5+ affiliate websites and over 20 freelance contractors. ● Trained and collaborated across the company departments to ensure projects met target KPIs. ● Launched multi-language projects in multiple niches, supervising the team to deliver projects according to set milestones and within the budget.

Education

University of Derby

BA (Hons) in Business Management2020 - 2021

EU Business School

Bachelor of Arts, Business & Design Management2017 - 2020

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!