Top Talent like Analida are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Analida Toledo García de Paredes

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Experienced Digital & CRM Coordinator Specializing in Marketing Strategy and Growth
More than 10 years of experience in Marketing and Communication, specializing in Digital Communications. Focused on creating strategies and content for social media to drive growth and engagement. Experienced with fashion, beauty brands, and private organizations, as well as managing independent accounts. Bilingual with graphic design skills.

Work History

N

Digital & CRM Coordinator

Nestlé• Strategic and operative support to businesses for e-business plans implementations and CRM strategies. • Annual budget management (1.5M aprox) for media investment: social media, paid ads, and offline media for KitKat, Nestlé Classic, Nestlé Qué Rico, Nature's Heart, Recetas Nestlé, Mi Nestlé and Nestlé Professional. • Reached over 150K new leads through branding campaigns, social ads and CRM strategies. • Regional scope for Central America. • Optimization of operational and administrative processes.
C

Digital Project Manager IM

Cheil WorldwideAug 2020 - May 2023 • 2 yrs 10 mos• Responsible of planning, strategy and development for regional campaigns for the IM division (Smartphones, wearables and tablets). • Annual budget management (5M aprox), social media, paid ads, CRM & campaigns creations. • Reached 70% over website visits monthly KPI through Branding/Traffic campaigns, social ads and CRM strategy. • Digital execution for Global and Regional product launches • Regional scope for Panama, Miami, Venezuela & the Caribbean. • Reached over 100K leads for Pre-Registration Campaign for Product Launch execution.
B

Digital Project Manager Regional

BeRepublicOct 2018 - Aug 2020 • 1 yr 11 mos· Creación de Contenido para cuentas regionales · Estrategia y Desarrollo de Campañas Digitales · Scouting y Gestión de Influencers para Campañas Digitales y Always On · Google Analytics y Social Reporting · Community Management
W

Autora - Español

Wall Street International MagazineJul 2014 - Aug 2020 • 6 yrs 2 mosColaboración con artículos para la revista mensualmente en la sección de Bienestar y Viajes.
T

Especialista en Marketing y Comunicación Digital - Regional

Telefónica Móviles PanamáJul 2016 - Oct 2018 • 2 yrs 4 mos· Cuidar el manejo de la marca Fundación Telefónica para Centroamérica · Estrategia de contenido en redes sociales para Panamá · Creación de material gráfico para la web y redes sociales · Seguimiento de indicadores en plataformas y Google Analytics · Actualización y manejo de páginas web para Panamá, Guatemala y Costa Rica.
P

Coordinadora de Mercadeo y Publicidad / Brand Manager

Productos Diversos, S.AAug 2013 - Aug 2014 • 1 yr 1 mo· Creación de imagen y personalidad corporativa y de Hallmark en el país · Unificación de la imagen en tiendas Hallmark · Elaboración de planes de Marketing y análisis de resultados para Hallmark y Essence · Compra de productos para Essence · Negociación con clientes · Diseño e implementación de acciones promocionales para estimular demanda · Manejo de redes sociales · Supervisión de puntos de ventas
Z

Ejecutiva de Publicidad, Mercadeo y PR

Zbeda GroupJun 2012 - Jul 2013 • 1 yr 2 mos· Desarrollo de campañas de publicidad para marcas de ropa · Preparación y diseño de material POP · Desarrollo y organización de eventos para lanzamientos de tiendas · Gestión de la publicidad para marcas de ropa en Latino América y el Caribe · Organización de eventos internacionales para Perry Ellis

Education

E

EAE Business School

Master en Dirección de Marketing y Gestión Comercial2015 - 2016
U

Universidad Camilo José Cela

Máster de Comercialización e Internacionalización de Productos y Servicios2015 - 2016
U

Universidad Católica Santa María La Antigua

Licenciatura en Mercadotecnia, Publicidad2009 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Digital & CRM Coordinator Specializing in Marketing Strategy and Growth
More than 10 years of experience in Marketing and Communication, specializing in Digital Communications. Focused on creating strategies and content for social media to drive growth and engagement. Experienced with fashion, beauty brands, and private organizations, as well as managing independent accounts. Bilingual with graphic design skills.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Analida are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Analida Toledo García de Paredes

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

N

Digital & CRM Coordinator

Nestlé• Strategic and operative support to businesses for e-business plans implementations and CRM strategies. • Annual budget management (1.5M aprox) for media investment: social media, paid ads, and offline media for KitKat, Nestlé Classic, Nestlé Qué Rico, Nature's Heart, Recetas Nestlé, Mi Nestlé and Nestlé Professional. • Reached over 150K new leads through branding campaigns, social ads and CRM strategies. • Regional scope for Central America. • Optimization of operational and administrative processes.
C

Digital Project Manager IM

Cheil WorldwideAug 2020 - May 2023 • 2 yrs 10 mos• Responsible of planning, strategy and development for regional campaigns for the IM division (Smartphones, wearables and tablets). • Annual budget management (5M aprox), social media, paid ads, CRM & campaigns creations. • Reached 70% over website visits monthly KPI through Branding/Traffic campaigns, social ads and CRM strategy. • Digital execution for Global and Regional product launches • Regional scope for Panama, Miami, Venezuela & the Caribbean. • Reached over 100K leads for Pre-Registration Campaign for Product Launch execution.
B

Digital Project Manager Regional

BeRepublicOct 2018 - Aug 2020 • 1 yr 11 mos· Creación de Contenido para cuentas regionales · Estrategia y Desarrollo de Campañas Digitales · Scouting y Gestión de Influencers para Campañas Digitales y Always On · Google Analytics y Social Reporting · Community Management
W

Autora - Español

Wall Street International MagazineJul 2014 - Aug 2020 • 6 yrs 2 mosColaboración con artículos para la revista mensualmente en la sección de Bienestar y Viajes.
T

Especialista en Marketing y Comunicación Digital - Regional

Telefónica Móviles PanamáJul 2016 - Oct 2018 • 2 yrs 4 mos· Cuidar el manejo de la marca Fundación Telefónica para Centroamérica · Estrategia de contenido en redes sociales para Panamá · Creación de material gráfico para la web y redes sociales · Seguimiento de indicadores en plataformas y Google Analytics · Actualización y manejo de páginas web para Panamá, Guatemala y Costa Rica.
P

Coordinadora de Mercadeo y Publicidad / Brand Manager

Productos Diversos, S.AAug 2013 - Aug 2014 • 1 yr 1 mo· Creación de imagen y personalidad corporativa y de Hallmark en el país · Unificación de la imagen en tiendas Hallmark · Elaboración de planes de Marketing y análisis de resultados para Hallmark y Essence · Compra de productos para Essence · Negociación con clientes · Diseño e implementación de acciones promocionales para estimular demanda · Manejo de redes sociales · Supervisión de puntos de ventas
Z

Ejecutiva de Publicidad, Mercadeo y PR

Zbeda GroupJun 2012 - Jul 2013 • 1 yr 2 mos· Desarrollo de campañas de publicidad para marcas de ropa · Preparación y diseño de material POP · Desarrollo y organización de eventos para lanzamientos de tiendas · Gestión de la publicidad para marcas de ropa en Latino América y el Caribe · Organización de eventos internacionales para Perry Ellis

Education

E

EAE Business School

Master en Dirección de Marketing y Gestión Comercial2015 - 2016
U

Universidad Camilo José Cela

Máster de Comercialización e Internacionalización de Productos y Servicios2015 - 2016
U

Universidad Católica Santa María La Antigua

Licenciatura en Mercadotecnia, Publicidad2009 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.