Anannyaa Kapur

Hey there! I'm a full-stack Product Designer and Design Strategist with experience shipping strategic solutions for SaaS and eCommerce companies. Driven by a passion for empathetic user-centric thinking and creative problem-solving, I strive to innovate seamless user experiences that can: — Enliven mundane experiences — Empower users to help themselves, and — Educate people in engaging ways. When I'm not designing and analyzing, you can catch me cooking up new recipes, or watching Silicon Valley. If you like what you see, don't hesitate to reach out! Let's create magic together. :)

Projects

Laybel: Your ultimate guide to inventory management

Laybel is a smart kitchen inventory and food safety app designed to simplify food management and reduce waste. By scanning barcodes and date labels, users can track items, understand shelf lives, and receive personalized storage tips to keep food fresh longer. With an intuitive interface, Laybel demystifies date labels, offers proactive reminders, and empowers users to make informed decisions about their food. It’s more than an app—it’s a step toward smarter, safer, and more sustainable food consumption. We are currently available on TestFlight for private beta testing, and scheduled to launch on the App Store in early January for public beta testing.See More

Cognita: Make your money work for you

Cognita is a next-generation credit union app designed to empower blue-collar users with tools for sustainable financial management. By combining bill tracking, account integration, personalized insights, and community-driven loans, Cognita offers a one-stop solution for financial well-being. Key features include seamless management of multiple accounts, automated dispute handling, subscription cancellations, cash-inclusive services, and personalized budgeting tips. Cognita’s Loan Marketplace fosters community support, while its educational resources make financial literacy approachable and actionable.See More

Work History

Product Design Intern

InspirameIntern• Drove impact at a $7M-valued pre-seed ed-tech startup partnering with California Community Colleges, high schools, and non-profits to drive higher education success. • Optimized UX + UI of their B2B SaaS platform TecoAdmin, enhancing dashboard usability and subscription workflows for 12+ public and private education partners. • Redesigned and shipped the student dashboard for TecoGuide, boosting retention among 800+ student users. • Collaborated cross-functionally with the Senior Designer, Co-Founder, Design interns, and Engineering. Conducted design audits, competitor analysis, and student surveys.

Co-Founder, Product & Strategy

LaybelFreelancer• Co-founding a stealth Food Tech startup combating food waste through smart inventory management, launching private beta in December 2024. • Building ML-powered features and eCommerce integrations with Co-Founder and Founding Engineer to help households track and optimize food use. • Leading the development of a comprehensive and intuitive design system for the mobile application.

Campus Leader

FigmaContract Employee• Partnering with Figma’s Education team to expand their edu-verified user base and elevate design expertise at CCA through workshops, events, and curated resources. • Organized and hosted Figma Education Team’s visit to CCA, including a live Q&A with CEO Dylan Field and a workshop with Designer Advocate Miguel Cardona, engaging 150+ attendees. • Representing NorCal on Figma’s Campus Leader Media Team, leveraging creative marketing to share student-friendly Figma tips and highlight Campus Leader initiatives and events.

Product Designer

The EnthuBakersFreelancerMay 2023 - Aug 2023 • 4 mos• Designed and launched an eCommerce website for the bakery conglomerate’s sourdough product line. Collaborated with the Co-Founder to optimize online ordering and subscription services, driving a 9x increase in user engagement. • Conducted market research, customer interviews, and a visual identity redesign to align the platform with the brand’s objectives. • Developed wireframes and facilitated user testing to validate the end-product.

Education

California College of the Arts

BFA, Interaction DesignAug 2021 - Present

Heritage Xperiential Learning School (Formerly known as The Heritage School, Gurgaon)

Human Computer Interaction2019 - 2021

Lotus Valley International School

10th CBSE Boards2009 - 2019

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