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Andrea DiNardo
Creative & Brand Strategist • Content Marketing Manager • SF, CA, US
Top Earner
Brand Strategy
Copywriting
Content Strategy
Digital Marketing
Project Management
Digital Strategy
Brand Development
Social Media Marketing
Content Creation
Marketing Strategy
Brand Identity
Copy Editing
Adobe Creative Suite
Figma
HubSpot
Hootsuite
Later
YouTube
LinkedIn
Facebook
Twitter
Instagram
Versatile brand & content strategist with a passion for storytelling and creative production.
Senior Brand & Content Strategist with 9+ years of experience developing and managing marketing strategies across a range of consumer, tech, and media brands including Etsy, eBay, and Condé Nast. My work has always been centered around meaningful connections between audiences and the brands they love. I'm passionate about storytelling and creative production—I love bringing human stories to life through content.
A bit more about how I work:
✨ I develop strategies to make brands more human—I believe fostering an emotional connection with audiences is critical
✨ I'm highly collaborative—I love working, ideating, and socializing with a broad range of folks
✨ I work to foster a thriving team culture—I bring care, empathy, and understanding
Projects
Neato's #MyHappyMess Campaign
With the UK market being one of the slowest to adopt smart home tech, we worked with Neato Robotics to reposition their top-tier robot vacuum as a lifestyle product. We launched an integrated digital media campaign, creating a new brand platform and video, working with 5 key lifestyle and interiors influencers to target a new smart home audience in the UK—30-45-year-old women. The campaign was the highest-performing across EMEA in Q4 of 2018. See MoreLove London Campaign
To promote London as a destination for tourism, work, investment and studying, London & Partners—the mayor of London’s official promotional agency—appointed Alfred to highlight the capital's cultural offering in a paid social media campaign. As Alfred's social media lead, I was responsible for developing strategy, managing the client, project managing all content development, creating social media campaigns, measuring performance, and reporting results to the client.See MoreEducational Content for Divvy Homes
Divvy Homes offers a non-traditional homeownership model, allowing customers to build ownership in their homes through renting. Customer education was a critical component of my role as a Brand and Content Strategist. I was tasked with developing bite-size educational videos for socials, guiding prospective and current Divvy customers through the program. I was responsible for developing scripts, storyboarding, writing all on-screen copy, working with Design to develop visuals, animating visuals in After Effects, and editing the final videos. I also led the social media strategy, writing all accompanying social media copy.See MoreWork History
V
Senior Brand Marketing Manager
ValonFeb 2022 - Jun 2023 • 1 yr 5 mosA fast-growing, Series B start-up in the mortgage space, offering modern mortgage servicing, lending, and insurance. The Role: • Sole owner and team lead driving end-to-end brand ideation, vision, strategy, and execution. • Partnered across 8+ stakeholders and 4+ departments (design, product, people, customer experience, and exec team), running workshops, research initiatives, and stakeholder interviews to inform brand direction. Leveraged insights to build out new brand guidelines and direction for the organization. • Responsible for the strategy and implementation of lifecycle communications to drive adoption and recapture. • Led the content team including development of all content strategy, production, and publication. Mentored junior team members by expanding content mediums and strengthening content expertise.D
Brand Strategist, Social Media
Divvy HomesAug 2020 - Feb 2022 • 1 yr 7 mosA high-growth, Series D property tech start-up. The Role: • Led brand, content, and social media strategy, driving holistic ideation through implementation. Defined and maintained brand guidelines/best practices, empowering stakeholders and driving consistency. • Managed all content production from customer photography to brand videos. Developed creative direction, casting, and oversaw production, leading to 3 successful brand videos and customer a photography library. • SME on all content initiatives across the organization, involving cross-functional collaboration.C
Social Media and Digital Engagement Specialist
California Academy of SciencesJan 2020 - Jun 2020 • 6 mosA scientific research institute and natural history museum. The Role: • Digital, content, and social media strategy lead across two internal brands: bioGraphic Magazine, an award-winning online publication exploring science and the natural world, and BigPicture, an international wildlife photography competition. • Developed brand identity and social strategy, defined KPIs, implemented reporting systems, and grew content offerings. • Partnered with internal stakeholders to run organic social media initiatives and influencer activations.B
Senior Account Executive / Consultant
BattenhallMay 2019 - Jan 2020 • 9 mosA multi-award-winning communications agency. The Role: • Worked across clients including eBay, Google, and Condé Nast as a consultant and client lead, driving strategy through execution across organic social, paid social media, and digital content. Responsible for the success of 8 enterprise-level clients. • Responsible for social listening insights/reporting to inform strategy and crisis comms/management.A
Social Media and Content Manager
AlfredMay 2018 - May 2019 • 1 yr 1 moAn award-winning PR and communications agency. The Role: • Built social media and content function from the ground up. Served as agency leader and SME for ideation, strategy, campaign execution, and client/new business development, growing client base from 2 to 10. • Responsible for all things social media and content, including but not limited to: client relationships, social media channels, content production (video, design, photography), and influencer activity. • Worked across a range of lifestyle, CPG, and tech brands including Etsy, SodaStream, Amazon, and Neato Robotics.F
Content Producer
FreelanceJul 2016 - May 2018 • 1 yr 11 mos• Worked as a sole content creator and producer, supporting clients from ideation to delivery, including short-form video content for social media, film trailers, a bi-weekly video series, and short promotional documentaries. • Clients included educational and research institutions, tech brands, and non-profit organizations. Responsible for: • Working with clients to develop a clear brief and define content goals • Exploring themes, contributors, and topics with clients and their internal stakeholders • Producing, filming, editing and delivering a range of short video content • Managing production budgets • Working with talent to contract and brief them • Working in the Adobe Creative Suite, specifically After Effects, to create animated text and graphics • Color-correcting and sound mixing all contentP
Social Media and Community Manager
ProvenanceFeb 2015 - Nov 2015 • 10 mosA blockchain solution for supply chain transparency. The Role: • Managed all social media channels, email marketing, the company blog, community engagement, and content development/production. Content included GIFS, social-optimized video, photography, and blogs.T
Assistant Publicist
Think JamApr 2012 - Sep 2014 • 2 yrs 6 mosAn award-winning film and entertainment marketing agency. The Role: • Managed film, theatre, and publishing campaigns with a focus on client and journalist relations and relationship management. • Major campaigns included Hunger Games, The Dark Knight Rises, Wicked the Musical, and clients such as Warner Bros, Fox, and Random House.Reviews
Exceeds ExpectationsRecommended by clients 1 times.
Top EarnerHas earned $10k+ on Pangea.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
Goldsmiths, University of London
Bachelor's Degree, Media & CommunicationsSep 2012 - Jun 2016How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Versatile brand & content strategist with a passion for storytelling and creative production.
Senior Brand & Content Strategist with 9+ years of experience developing and managing marketing strategies across a range of consumer, tech, and media brands including Etsy, eBay, and Condé Nast. My work has always been centered around meaningful connections between audiences and the brands they love. I'm passionate about storytelling and creative production—I love bringing human stories to life through content.
A bit more about how I work:
✨ I develop strategies to make brands more human—I believe fostering an emotional connection with audiences is critical
✨ I'm highly collaborative—I love working, ideating, and socializing with a broad range of folks
✨ I work to foster a thriving team culture—I bring care, empathy, and understanding
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Andrea's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Andrea DiNardo
Creative & Brand Strategist • Content Marketing Manager • SF, CA, US
Top Earner
Brand Strategy
Copywriting
Content Strategy
Digital Marketing
Project Management
Digital Strategy
Brand Development
Social Media Marketing
Content Creation
Marketing Strategy
Brand Identity
Copy Editing
Adobe Creative Suite
Figma
HubSpot
Hootsuite
Later
YouTube
LinkedIn
Facebook
Twitter
Instagram
Projects
Neato's #MyHappyMess Campaign
With the UK market being one of the slowest to adopt smart home tech, we worked with Neato Robotics to reposition their top-tier robot vacuum as a lifestyle product. We launched an integrated digital media campaign, creating a new brand platform and video, working with 5 key lifestyle and interiors influencers to target a new smart home audience in the UK—30-45-year-old women. The campaign was the highest-performing across EMEA in Q4 of 2018.Love London Campaign
To promote London as a destination for tourism, work, investment and studying, London & Partners—the mayor of London’s official promotional agency—appointed Alfred to highlight the capital's cultural offering in a paid social media campaign. As Alfred's social media lead, I was responsible for developing strategy, managing the client, project managing all content development, creating social media campaigns, measuring performance, and reporting results to the client.Educational Content for Divvy Homes
Divvy Homes offers a non-traditional homeownership model, allowing customers to build ownership in their homes through renting. Customer education was a critical component of my role as a Brand and Content Strategist. I was tasked with developing bite-size educational videos for socials, guiding prospective and current Divvy customers through the program. I was responsible for developing scripts, storyboarding, writing all on-screen copy, working with Design to develop visuals, animating visuals in After Effects, and editing the final videos. I also led the social media strategy, writing all accompanying social media copy.Work History
V
Senior Brand Marketing Manager
ValonFeb 2022 - Jun 2023 • 1 yr 5 mosA fast-growing, Series B start-up in the mortgage space, offering modern mortgage servicing, lending, and insurance. The Role: • Sole owner and team lead driving end-to-end brand ideation, vision, strategy, and execution. • Partnered across 8+ stakeholders and 4+ departments (design, product, people, customer experience, and exec team), running workshops, research initiatives, and stakeholder interviews to inform brand direction. Leveraged insights to build out new brand guidelines and direction for the organization. • Responsible for the strategy and implementation of lifecycle communications to drive adoption and recapture. • Led the content team including development of all content strategy, production, and publication. Mentored junior team members by expanding content mediums and strengthening content expertise.D
Brand Strategist, Social Media
Divvy HomesAug 2020 - Feb 2022 • 1 yr 7 mosA high-growth, Series D property tech start-up. The Role: • Led brand, content, and social media strategy, driving holistic ideation through implementation. Defined and maintained brand guidelines/best practices, empowering stakeholders and driving consistency. • Managed all content production from customer photography to brand videos. Developed creative direction, casting, and oversaw production, leading to 3 successful brand videos and customer a photography library. • SME on all content initiatives across the organization, involving cross-functional collaboration.C
Social Media and Digital Engagement Specialist
California Academy of SciencesJan 2020 - Jun 2020 • 6 mosA scientific research institute and natural history museum. The Role: • Digital, content, and social media strategy lead across two internal brands: bioGraphic Magazine, an award-winning online publication exploring science and the natural world, and BigPicture, an international wildlife photography competition. • Developed brand identity and social strategy, defined KPIs, implemented reporting systems, and grew content offerings. • Partnered with internal stakeholders to run organic social media initiatives and influencer activations.B
Senior Account Executive / Consultant
BattenhallMay 2019 - Jan 2020 • 9 mosA multi-award-winning communications agency. The Role: • Worked across clients including eBay, Google, and Condé Nast as a consultant and client lead, driving strategy through execution across organic social, paid social media, and digital content. Responsible for the success of 8 enterprise-level clients. • Responsible for social listening insights/reporting to inform strategy and crisis comms/management.A
Social Media and Content Manager
AlfredMay 2018 - May 2019 • 1 yr 1 moAn award-winning PR and communications agency. The Role: • Built social media and content function from the ground up. Served as agency leader and SME for ideation, strategy, campaign execution, and client/new business development, growing client base from 2 to 10. • Responsible for all things social media and content, including but not limited to: client relationships, social media channels, content production (video, design, photography), and influencer activity. • Worked across a range of lifestyle, CPG, and tech brands including Etsy, SodaStream, Amazon, and Neato Robotics.F
Content Producer
FreelanceJul 2016 - May 2018 • 1 yr 11 mos• Worked as a sole content creator and producer, supporting clients from ideation to delivery, including short-form video content for social media, film trailers, a bi-weekly video series, and short promotional documentaries. • Clients included educational and research institutions, tech brands, and non-profit organizations. Responsible for: • Working with clients to develop a clear brief and define content goals • Exploring themes, contributors, and topics with clients and their internal stakeholders • Producing, filming, editing and delivering a range of short video content • Managing production budgets • Working with talent to contract and brief them • Working in the Adobe Creative Suite, specifically After Effects, to create animated text and graphics • Color-correcting and sound mixing all contentP
Social Media and Community Manager
ProvenanceFeb 2015 - Nov 2015 • 10 mosA blockchain solution for supply chain transparency. The Role: • Managed all social media channels, email marketing, the company blog, community engagement, and content development/production. Content included GIFS, social-optimized video, photography, and blogs.T
Assistant Publicist
Think JamApr 2012 - Sep 2014 • 2 yrs 6 mosAn award-winning film and entertainment marketing agency. The Role: • Managed film, theatre, and publishing campaigns with a focus on client and journalist relations and relationship management. • Major campaigns included Hunger Games, The Dark Knight Rises, Wicked the Musical, and clients such as Warner Bros, Fox, and Random House.Reviews
Exceeds ExpectationsRecommended by clients 1 times.
Top EarnerHas earned $10k+ on Pangea.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
Goldsmiths, University of London
Bachelor's Degree, Media & CommunicationsSep 2012 - Jun 2016How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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