Andrew Bonnenfant

Copywriter • Creative & Brand Strategist • Sacramento, CA, US

Copywriting

Copy Editing

Campaign Marketing

Email Marketing

Websites

Ad Copy

B2B Marketing

A/B Testing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Make every word count.

I use words and ideas to tell stories, solve problems and inspire action. From brainstorming to bringing projects to life, I enjoy collaborating with others to create impactful work.

Projects

Uber Eats Co-branded Campaign

Uber Eats needed help creating a co-branding toolkit for restaurants around the country. It had to be easy to use, it had to be versatile and it had to stand out. I wrote copy for a range of print materials, including billboards, mailers and posters.See More

Thrivent Demand Generation

Thrivent needed to spread brand awareness and drive demand for their financial services. I used wordplay and double meanings to encourage customers to invest in more than just their finances — and drive them to engage with Thrivent’s robust financial tools and calculators. The campaign generated more than 73,000 new leads — a 378% growth over the previous year. See More

Humboldt County Print Campaign

Humboldt was my first agency client. I wrote copy and shot photography for print ads featured in Sunset Magazine, Sactown Magazine and San Francisco Chronicle. I also wrote my first TV commercial scripts.See More

Lost Coast Brewery Rebrand + Campaign

I wrote print and digital ads, video scripts, beer descriptions, a website and posters featured throughout the brewery in Eureka, CA. I shot product photography and I also had the chance to be a beer bottle puppeteer for a series of pre-roll videos.See More

Work History

Senior Copywriter

Prophet Brand StrategyOct 2018 - Sep 2023 • 5 yrs● Collaborate closely with creative and cross-functional teams to uncover big ideas and deliver work that drives demand and ignites purposeful growth for B2B and B2C clients. ● Craft strategically-informed creative copy for websites, social media, full-funnel digital campaigns, rebranding efforts and more. ● Present to clients, connecting creative work with strategic insights to achieve buy-in. ● Implement A/B testing methods to optimize messaging effectiveness for conversion. ● Highlight: Generated a 378% YOY lead growth for a client in the financial industry with a stand-out social media and digital ad campaign. ● Highlight: Increased website traffic by 15%, app downloads by 55% and converted 27,000+ memberships for a casino client with a new website and accompanying digital campaign

Senior Copywriter

FreelanceMar 2018 - Jul 2018 • 5 mos● Led company rebranding efforts to elevate brand voice and external messaging. ● Wrote short- and long-form copy for websites, social media, emails, thought leadership articles and OOH campaigns. ● Highlight: Internal brand work directly generated 60% increase in new work.

Copywriter

Agency MisfitOct 2015 - Mar 2018 • 2 yrs 6 mos● Delivered copy for websites, print ads, emails, social media and more. ● Conceptualized and executed high-performing digital and OOH campaigns. ● Developed concepts and storyboards, and wrote scripts for commercials and digital videos. ● Produced, shot and edited 150+ informational videos for California Community Colleges. ● Highlight: Humboldt campaign led to 300% increase in hotel bookings in the region. ● Awards: 17 ADDY golds, Best of Show (2018), Judge’s Choice (2018).

Copywriter, Photographer, Videographer

11 MainJan 2014 - Oct 2015 • 1 yr 10 mos● As copywriter: Developed brand voice and brand guidelines; wrote website copy, articles, digital ads and social media posts. ● As lead videographer: Produced, directed, shot and edited custom brand videos for clients. ● As lead photographer: Shot product and lifestyle photography used by in-house art directors, designers and social media team.

Copywriter

AuctivaJul 2011 - Jan 2014 • 2 yrs 7 mos Created online tutorials and training for customers. ● Wrote website copy, emails, social media and digital ads. ● Developed SEO content and managed a $50,000 PPC budget.

Education

Chico State University

Bachelor's Degree, EnglishSep 2005 - May 2010

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