Charles Bohannan

Top Earner

Content Strategy

Marketing

Content Creation

Copywriting

Sales Copy

Persuasive Writing

Content Development

UX Writing

Written Communication

Content Writing

Writing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Content operations for lean marketing teams. I turn product reality into clear messaging across docs, marketing, and sales. Human-led, AI-assisted.

Versatile, AI-savvy content expert who can quickly understand your product, customers, and market — then craft truthful and compelling messaging to help you sell your product and build your brand. My focus is on Seed to Series B tech/AI startups with lean marketing teams. Led content strategy at Dropbox and other tech startups. Most recently: Recraft (gen AI design tools, Series B). In my free time, I like to run, surf, and build side hustles.

Projects

Recraft AI: content strategy and marketing

Led end-to-end content marketing and strategy for Recraft, (gen AI image model + design tool), spanning product documentation, content marketing, landing pages, positioning, and narrative systems. The work went beyond producing individual assets. It focused on designing a coherent content infrastructure that could scale with a fast-moving, model-driven product. This included defining how product documentation, marketing content, product education, and technical explanations fit together. Key areas of responsibility included: - Establishing the core content strategy and narrative foundations across Recraft’s ecosystem (models, Studio, API, MCP, Trust, and support surfaces) - Building a durable documentation system that reflects real product behavior and workflows - Translating complex AI and design concepts into clear, task-oriented content without marketing drift - Creating editorial frameworks for blogs, landing pages, and announcements that align with product reality - Defining voice, tone, and structural standards to keep content consistent across teams and formats - Supporting launches, partnerships, and distribution channels with accurate, product-grounded messaging The impact of this work was a clearer mental model for users, reduced ambiguity between “model” and “tool,” stronger alignment between product and content, and a foundation that supports both human readers and AI-driven discovery. This engagement reflects my approach to content strategy: treating content as infrastructure, not output.See More

Enrich Layer: B2B data marketing

Enrich Layer is a B2B data platform that helps revenue, product, and growth teams turn public-web data into actionable market intelligence. This project positions Enrich Layer as a clear alternative to generic enrichment and scraping-driven providers by explaining, in practical terms, why its data is more trustworthy, usable, and decision-ready for real business use. The work focuses on shaping product messaging, use cases, and domain-expert content that maps directly to GTM, sales, and market-intelligence workflows, including cleaner enrichment, better segmentation, stronger buying signals, and clearer vendor evaluation. Every asset is designed to reduce buyer skepticism, shorten evaluation cycles, and create a marketing foundation that attracts higher-intent prospects and supports confident sales conversations.See More

Recraft documentation

End-to-end product documentation for Recraft, an AI image generation and design platform used by professional teams. This project defines and maintains the full documentation system, covering information architecture, navigation, writing standards, and ongoing content that makes complex capabilities clear and usable, from Studio workflows and AI models to APIs, prompt guidance, security, and account-level concepts. The focus is on building a durable, task-oriented documentation foundation that enables users to work independently, reduces support load, and stays accurate as the product evolves. The work is done in close collaboration with product, engineering, and design to translate real product behavior into precise, neutral documentation built for both human readers and LLM indexing.See More

Pro Referral mobile app redesign

Relaunched the Home Depot Pro Referral marketplace app which increased conversion rate 2.5X, and reduced time-to-complete from ~3 weeks to ~3 days. Added multiple features including customer contact, pause leads, manage jobs, pre-permission flow, and onboarding tutorial. See More

Dropbox: CX content strategy

At Dropbox, I led the team that rebuilt the support experience from the ground up. The old system had terrible usability scores and even worse sentiment, mostly because there wasn't a real content or design framework holding it together. We started with lightweight sentiment testing using actual Dropbox customers, competitive audits of sites that do support well (Amazon, Netflix, Spotify), heuristics analysis, design sprints. The goal was an AI-powered contextual help center that actually surfaced useful content instead of making people hunt for it. As Principal Content Strategist for 700M+ users, I ran cross-functional teams through phased redesigns: quick wins first, then longer-term infrastructure work. We established new content and design standards that moved usability scores in the right direction. And we built scalable frameworks with real governance and metadata schemas so the system could stay coherent as it grew. The foundation we built let Dropbox surface contextual help based on role, subscription tier, and in-product behavior. Fewer support tickets, less maintenance overhead, better outcomes for users who just needed an answer.See More

Work History

Content designer strategist

DropboxApr 2020 - Apr 2023 • 3 yrs 1 moDesign lead and content strategist for Dropbox support surface, co-chair of Editorial Council, Hack Week top 5.

Lead UX writer

Home DepotJan 2018 - Mar 2020 • 2 yrs 3 mosPrinciple UX writer for end-to-end Pro-facing surfaces (mobile, web, onboarding, email, help center, SMS, etc.)

Content strategist

iCueMotionOct 2017 - Sep 2018 • 1 yrSynthesized groundbreaking science patent data into easy-to-understand UX assets and customer stories.

Lead UX writer

EmbrokerMay 2016 - Oct 2017 • 1 yr 6 mosPioneered product copy, style guide, and content strategy over period of 15x growth (beta invite thru post-public release).

Founder

WordfulFreelancer– Lead creative direction and execution of client web marketing and content campaigns, ensuring brand and business goals alignment – Create high-converting email campaigns, landing pages, and marketing collateral to drive engagement, retention, and revenue – Implement AI-powered solutions for scaling content production, optimizing workflows, and boosting audience conversions

Reviews

Top EarnerHas earned $1k+ on Pangea.

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Education

University of Hawaii

Bachelor's, English

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Content operations for lean marketing teams. I turn product reality into clear messaging across docs, marketing, and sales. Human-led, AI-assisted.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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