Top Talent like Ankush are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ankush Gupta

Growth Marketing Manager • Toronto, ON, CA
Lead Generation
Facebook Ads
Go-to-market Strategy
Growth Marketing
Marketing Strategy
Shopify
Instagram Ads
Bing Ads
LinkedIn Ads
Digital Marketing
Websites
Blog Marketing
Affiliate Marketing
SMS Marketing
Online Marketing
Ads Manager
On-site SEO
Google Search Ads
Semrush
Marketing
Advertising
SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts
Experienced B2B Marketing Leader Driving Revenue
Hello! • I'm a revenue-marketing pro with 11+ years of progressive work experience • 4+ years leading marketing teams of up to 7 direct reports • Experienced with high velocity SMB & MM business models • I have a mix of in-house & agency-side marketing background Full-Funnel Marketer: Acquisition, Activation, Retention, Referral & Revenue • Paid (Google, MS Bing, FB Meta, LinkedIn & StackAdapt Ads) • SEO & Content (Semrush, Ahrefs, GSC, Screaming Frog) • Web CRO (VWO, Optimizely, Hotjar, UserTesting) • Lifecycle Marketing & Automation (Email, SMS, Push) • Marketing Ops & CRM Admin (HubSpot, Salesforce) • Data, Analytics & Dashboards: GA4, Looker Studio Other Skills: • Design (Canva, Sketch, Photoshop, Landing Pages) • Development (WordPre

Work History

H

Director, Demand Generation (B2B)

HomeStarsB2B || SMB || Tech HomeStars is the leading marketplace platform in Canada that connects homeowners with home service professionals. I'm responsible for full-funnel marketing to home service professionals (B2B). My team is primarily responsible for the following channels: PPC Channel SEO Channel Email Channel Data & Dashboards I'm a player-coach!
S

Director, Digital Marketing (B2B)

Search Engine People Inc.Jun 2021 - Apr 2023 • 1 yr 11 mosLed the agency's B2B team of 7 skilled performance marketers (PPC & SEO Strategists) to deliver on our client's goals consistently. I was primarily responsible for: Hiring, training & managing the staff in the B2B pod Ensuring client success through high quality output & deliverables Test & introduce new tactics (PPC & SEO) for adoption by the team Constantly build technical library of resources and playbooks Work with the team to grow client revenue within the pod Manage digital operations and P&L of the team Reported directly to the CEO Show less
S

Sr. Account Manager (B2B)

Search Engine People Inc.Feb 2019 - May 2021 • 2 yrs 4 mosExecuted performance marketing for a portfolio of B2B (SMB, Mid-Market & Enterprise) companies. Here's my primary responsibilities: PPC: built/managed $200k+ monthly spend campaigns across paid platforms SEO: strategy + production; significant success stories across many clients CRO: partner with internal team for effective service delivery MarOps: helped clients set-up marketing/sales funnel (HubSpot) Reporting: built & presented analytics on a regular cadence (Reports/Dashboards) Account Management: act as the day-to-day point of contact for clients Strategist: educate, strategize and consult clients on digital marketing; make cross/upsells, etc. Client Profitability: manage financial health of the accounts while hitting client goals profitably Show less
7

Director, Demand Generation

7shifts: Restaurant SchedulingFeb 2018 - Feb 2019 • 1 yr 1 moB2B || SMB, Mid-Market || SaaS 7shifts is a leading team management software for restaurants. Led a team of marketers, analysts and developers working cross functionally to drive revenue growth. The areas of responsibility include: 1. PPC Channel: Spend = +250% YOY, Trials = +140% YOY, CPT = -20% YOY built & scaled the paid advertising channels managed a Paid Media specialist 2. SEO & Content Channel: SEO Traffic = +35% YOY, SEO Trials = +90% YOY led the strategic redesign of blog & resources section scaled SEO-driven content production with 3 freelancer writers technical SEO, SEO audit & monthly link-building agency on retainer managed a Content Strategist 3. Affiliate Channel: Affiliate Traffic = 50% YOY, Affiliate Trials = +25% YOY led the set-up and launch of "ShareASale" affiliate program 4. Website Testing (CRO): ran 100+ tests, Visitor-to-Trial Conversion Rate = +50% YOY built an "A/B testing framework" to be used by "Brand & Comms" team tools used: Google Optimize, Hotjar, Google Analytics 5. Analytics/Dashboards/Reporting built the top-level "marketing dashboards" for executive reporting tools used: Salesforce, Google Sheets, Google Analytics, Data Studio managed a Data Analyst & Web Developer ---------------------------------------------------------------- ACHIEVEMENTS Grew the demand generation team to 4 people (hired, onboarded & trained) Contributed greatly to hitting revenue targets for 2018, leading to a $10MM Series A fundraise Show less
C

Senior Manager, Digital Marketing

Collage HRMay 2017 - Jan 2018 • 9 mosB2B || SMB, Mid-Market || SaaS Collage is a cloud-based HR software & Benefits provider for the Canadian market. As the Marketing Lead, I worked on the following: Lead Generation: Paid Search, Display, Remarketing, Paid Social, Review Sites +120% YOY MQL, -45% YOY Cost/MQL, -25% YOY CAC Landing Pages & CRO: Optimizely, WordPress, GitHub 100+ Landing Pages, 25+ A/B Tests in Optimizely using PIE framework, +120% CR visit-to-trial SEO & Content Strategy: WordPress, Sketch, SEMrush, Majestic +300% YOY NonBranded Organic Traffic, 100+ Organic Keywords on 1st page Re-designed content architecture & launched "resources" content library Managed a Content Strategist to execute on the Inbound goals Marketing Automation & CRM: HubSpot HubSpot Marketing & Sales CRM Administrator. Marketing-Sales Alignment Measurement: Amplitude, Google Analytics & Google Data Studio Dashboards Built end-to-end marketing dashboards to review KPIs for weekly & monthly meetings Show less

Education

U

University of Toronto

2008 - 2012

2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced B2B Marketing Leader Driving Revenue
Hello! • I'm a revenue-marketing pro with 11+ years of progressive work experience • 4+ years leading marketing teams of up to 7 direct reports • Experienced with high velocity SMB & MM business models • I have a mix of in-house & agency-side marketing background Full-Funnel Marketer: Acquisition, Activation, Retention, Referral & Revenue • Paid (Google, MS Bing, FB Meta, LinkedIn & StackAdapt Ads) • SEO & Content (Semrush, Ahrefs, GSC, Screaming Frog) • Web CRO (VWO, Optimizely, Hotjar, UserTesting) • Lifecycle Marketing & Automation (Email, SMS, Push) • Marketing Ops & CRM Admin (HubSpot, Salesforce) • Data, Analytics & Dashboards: GA4, Looker Studio Other Skills: • Design (Canva, Sketch, Photoshop, Landing Pages) • Development (WordPre

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ankush are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ankush Gupta

Growth Marketing Manager • Toronto, ON, CA
Lead Generation
Facebook Ads
Go-to-market Strategy
Growth Marketing
Marketing Strategy
Shopify
Instagram Ads
Bing Ads
LinkedIn Ads
Digital Marketing
Websites
Blog Marketing
Affiliate Marketing
SMS Marketing
Online Marketing
Ads Manager
On-site SEO
Google Search Ads
Semrush
Marketing
Advertising
SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Work History

H

Director, Demand Generation (B2B)

HomeStarsB2B || SMB || Tech HomeStars is the leading marketplace platform in Canada that connects homeowners with home service professionals. I'm responsible for full-funnel marketing to home service professionals (B2B). My team is primarily responsible for the following channels: PPC Channel SEO Channel Email Channel Data & Dashboards I'm a player-coach!
S

Director, Digital Marketing (B2B)

Search Engine People Inc.Jun 2021 - Apr 2023 • 1 yr 11 mosLed the agency's B2B team of 7 skilled performance marketers (PPC & SEO Strategists) to deliver on our client's goals consistently. I was primarily responsible for: Hiring, training & managing the staff in the B2B pod Ensuring client success through high quality output & deliverables Test & introduce new tactics (PPC & SEO) for adoption by the team Constantly build technical library of resources and playbooks Work with the team to grow client revenue within the pod Manage digital operations and P&L of the team Reported directly to the CEO Show less
S

Sr. Account Manager (B2B)

Search Engine People Inc.Feb 2019 - May 2021 • 2 yrs 4 mosExecuted performance marketing for a portfolio of B2B (SMB, Mid-Market & Enterprise) companies. Here's my primary responsibilities: PPC: built/managed $200k+ monthly spend campaigns across paid platforms SEO: strategy + production; significant success stories across many clients CRO: partner with internal team for effective service delivery MarOps: helped clients set-up marketing/sales funnel (HubSpot) Reporting: built & presented analytics on a regular cadence (Reports/Dashboards) Account Management: act as the day-to-day point of contact for clients Strategist: educate, strategize and consult clients on digital marketing; make cross/upsells, etc. Client Profitability: manage financial health of the accounts while hitting client goals profitably Show less
7

Director, Demand Generation

7shifts: Restaurant SchedulingFeb 2018 - Feb 2019 • 1 yr 1 moB2B || SMB, Mid-Market || SaaS 7shifts is a leading team management software for restaurants. Led a team of marketers, analysts and developers working cross functionally to drive revenue growth. The areas of responsibility include: 1. PPC Channel: Spend = +250% YOY, Trials = +140% YOY, CPT = -20% YOY built & scaled the paid advertising channels managed a Paid Media specialist 2. SEO & Content Channel: SEO Traffic = +35% YOY, SEO Trials = +90% YOY led the strategic redesign of blog & resources section scaled SEO-driven content production with 3 freelancer writers technical SEO, SEO audit & monthly link-building agency on retainer managed a Content Strategist 3. Affiliate Channel: Affiliate Traffic = 50% YOY, Affiliate Trials = +25% YOY led the set-up and launch of "ShareASale" affiliate program 4. Website Testing (CRO): ran 100+ tests, Visitor-to-Trial Conversion Rate = +50% YOY built an "A/B testing framework" to be used by "Brand & Comms" team tools used: Google Optimize, Hotjar, Google Analytics 5. Analytics/Dashboards/Reporting built the top-level "marketing dashboards" for executive reporting tools used: Salesforce, Google Sheets, Google Analytics, Data Studio managed a Data Analyst & Web Developer ---------------------------------------------------------------- ACHIEVEMENTS Grew the demand generation team to 4 people (hired, onboarded & trained) Contributed greatly to hitting revenue targets for 2018, leading to a $10MM Series A fundraise Show less
C

Senior Manager, Digital Marketing

Collage HRMay 2017 - Jan 2018 • 9 mosB2B || SMB, Mid-Market || SaaS Collage is a cloud-based HR software & Benefits provider for the Canadian market. As the Marketing Lead, I worked on the following: Lead Generation: Paid Search, Display, Remarketing, Paid Social, Review Sites +120% YOY MQL, -45% YOY Cost/MQL, -25% YOY CAC Landing Pages & CRO: Optimizely, WordPress, GitHub 100+ Landing Pages, 25+ A/B Tests in Optimizely using PIE framework, +120% CR visit-to-trial SEO & Content Strategy: WordPress, Sketch, SEMrush, Majestic +300% YOY NonBranded Organic Traffic, 100+ Organic Keywords on 1st page Re-designed content architecture & launched "resources" content library Managed a Content Strategist to execute on the Inbound goals Marketing Automation & CRM: HubSpot HubSpot Marketing & Sales CRM Administrator. Marketing-Sales Alignment Measurement: Amplitude, Google Analytics & Google Data Studio Dashboards Built end-to-end marketing dashboards to review KPIs for weekly & monthly meetings Show less

Education

U

University of Toronto

2008 - 2012

2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.