Top Talent like April are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
April Ray
Content Development
Online Marketing
Brand Identity
Business Strategy
Creative Strategy
On-site SEO
SEO
Visual Identity
Ideation
Social Media Communications
Social Media
Strategy & Business Development
Brand Development
Brand Strategy
Digital Advertising
Search Engine Marketing
Mobile Marketing
Digital Marketing
Content Strategy
Promotional Marketing
Blog Marketing
Content Creation
Marketing Strategy
Paid Ads
Integrated Marketing
Creative Marketing
Advertising
Social Media Marketing
Marketing
Enthusiastically helping businesses get their #digitalmarketing done right.
Traditionally Trained | Digitally Experienced | Analytically Curious
Digitally savvy marketer with a proven track record of driving results for clients across a variety of industries
Experienced in creating and executing data-driven, multichannel marketing campaigns that improve market penetration and brand awareness
Analytically curious with a passion for uncovering new insights and opportunities to improve marketing performance
Projects
ParcelInsights: Branding for a Successful SaaS Exit
ParcelInsights is a standout example of how thoughtful branding can drive business success. Designed for a logistics SaaS company, this project combined modern aesthetics with strategic design to create a brand identity that resonated deeply with customers and clients alike. From the sleek logo to cohesive brand elements, every detail was crafted to align with the company's mission of simplifying logistics. The result? A brand that not only elevated ParcelInsights' market presence but also contributed to its founder achieving a successful exit.See MoreTF Logistics: Comprehensive Marketing
TF Logistics entrusted us with building their digital presence and enhancing their marketing efforts, and the results speak for themselves. We designed and launched their website, managed social media campaigns, executed targeted email marketing, and developed strategic recruitment marketing initiatives. Our holistic approach not only elevated their brand visibility but also positioned them as a leader in their industry, ultimately contributing to a successful acquisition.See MoreF|Staff Case Study: Driving Innovation in Driver Recruitment and Management
F|Staff, a SaaS platform connecting truck drivers with companies, faced challenges in optimizing recruitment processes and increasing engagement within the trucking industry. Through strategic marketing initiatives, we implemented innovative digital campaigns, enhanced lead generation, and developed performance-driven marketing strategies. Our work resulted in improved driver recruitment and management outcomes, earning recognition from the Council of Supply Chain Management Professionals for innovation. This case study highlights our ability to combine data-driven decision-making with creative marketing solutions to deliver measurable results in the transportation and logistics industry.See MoreWork History
I
Director
Intentional.MarketingProvide leadership in the development and execution of data-driven, multichannel marketing campaigns that improve market penetration and brand awareness for B2C and B2B SaaS companies. Implement emerging digital technologies, tools, and trends to exceed clients' goals and objectives for demand generation and growth marketing. Collaborate closely with clients to develop customized digital marketing strategies that deliver the best possible outcomes, including market segmentation, email campaigns, paid and organic social media marketing, and influencer marketing. Ensure high-quality standards and timely delivery of projects to maximize clients' successes and drive long-term partnerships.T
Chief Talent Scout
Talent Scout MarketingImprove recruitment marketing efforts for companies through a blend of traditional and digital marketing methods. Spearhead strategic direction for unparalleled recruitment marketing expertise across a variety of industries, focusing on multichannel marketing strategies to improve market penetration and brand awareness. Utilize experience in recruitment marketing to adapt to each client's needs and strategic goals, offering timely marketing and public relations guidance to maximize their successes. Conduct market segmentation, develop email campaigns, and orchestrate paid and organic social media marketing campaigns for multiple clients, generating significant results. Implement innovative tactics to build and maintain clients' employer brand and achieve their recruitment goals.C
Director of Marketing
Contracted Driver ServicesJun 2018 - Jul 2020 • 2 yrs 2 mosDeveloped and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that capitalized on strengths and opportunities. Strategically designed a digital, multichannel lead generation program that generated a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.F
Head of Marketing
F STAFFJun 2018 - Jul 2020 • 2 yrs 2 mosDeveloped and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that seizes opportunities by capitalizing on strengths. Strategically designed a digital, multichannel lead generation program that generates a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.G
Engagement Manager
Gate6Aug 2014 - Jan 2016 • 1 yr 6 mosDeveloped and orchestrated a strategic customer engagement strategy that accelerated time to delivery and aligned marketing and software development teams. Worked across multiple, siloed teams to help develop and implement a standardized approach to coordinating multifaceted projects that included software development, marketing, and public relations. Engaged with visionary industry leaders across multiple sectors to develop go-live marketing campaigns and PR strategies for ground-breaking technology solutions. Created and evolved holistic delivery strategies by harnessing the unique talents and energies of a multi-faceted, diverse team that included marketing experts, UI/UX designers, copywriters, sales teams, software architects, and developers while effectively communicating with the C-suite. Orchestrated engagements across a geographically dispersed team, and helped accelerate delivery through coordination, communication, and visible project tracking.Education
K
Kent State University
Master of Arts, Journalism and Mass Communication, emphasis in Public RelationsA
Arizona State University
Bachelor Of Science, SociologyD
Deer Valley High School
How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Enthusiastically helping businesses get their #digitalmarketing done right.
Traditionally Trained | Digitally Experienced | Analytically Curious
Digitally savvy marketer with a proven track record of driving results for clients across a variety of industries
Experienced in creating and executing data-driven, multichannel marketing campaigns that improve market penetration and brand awareness
Analytically curious with a passion for uncovering new insights and opportunities to improve marketing performance
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like April are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.April Ray
Content Development
Online Marketing
Brand Identity
Business Strategy
Creative Strategy
On-site SEO
SEO
Visual Identity
Ideation
Social Media Communications
Social Media
Strategy & Business Development
Brand Development
Brand Strategy
Digital Advertising
Search Engine Marketing
Mobile Marketing
Digital Marketing
Content Strategy
Promotional Marketing
Blog Marketing
Content Creation
Marketing Strategy
Paid Ads
Integrated Marketing
Creative Marketing
Advertising
Social Media Marketing
Marketing
Projects
ParcelInsights: Branding for a Successful SaaS Exit
ParcelInsights is a standout example of how thoughtful branding can drive business success. Designed for a logistics SaaS company, this project combined modern aesthetics with strategic design to create a brand identity that resonated deeply with customers and clients alike. From the sleek logo to cohesive brand elements, every detail was crafted to align with the company's mission of simplifying logistics. The result? A brand that not only elevated ParcelInsights' market presence but also contributed to its founder achieving a successful exit.TF Logistics: Comprehensive Marketing
TF Logistics entrusted us with building their digital presence and enhancing their marketing efforts, and the results speak for themselves. We designed and launched their website, managed social media campaigns, executed targeted email marketing, and developed strategic recruitment marketing initiatives. Our holistic approach not only elevated their brand visibility but also positioned them as a leader in their industry, ultimately contributing to a successful acquisition.F|Staff Case Study: Driving Innovation in Driver Recruitment and Management
F|Staff, a SaaS platform connecting truck drivers with companies, faced challenges in optimizing recruitment processes and increasing engagement within the trucking industry. Through strategic marketing initiatives, we implemented innovative digital campaigns, enhanced lead generation, and developed performance-driven marketing strategies. Our work resulted in improved driver recruitment and management outcomes, earning recognition from the Council of Supply Chain Management Professionals for innovation. This case study highlights our ability to combine data-driven decision-making with creative marketing solutions to deliver measurable results in the transportation and logistics industry.Work History
I
Director
Intentional.MarketingProvide leadership in the development and execution of data-driven, multichannel marketing campaigns that improve market penetration and brand awareness for B2C and B2B SaaS companies. Implement emerging digital technologies, tools, and trends to exceed clients' goals and objectives for demand generation and growth marketing. Collaborate closely with clients to develop customized digital marketing strategies that deliver the best possible outcomes, including market segmentation, email campaigns, paid and organic social media marketing, and influencer marketing. Ensure high-quality standards and timely delivery of projects to maximize clients' successes and drive long-term partnerships.T
Chief Talent Scout
Talent Scout MarketingImprove recruitment marketing efforts for companies through a blend of traditional and digital marketing methods. Spearhead strategic direction for unparalleled recruitment marketing expertise across a variety of industries, focusing on multichannel marketing strategies to improve market penetration and brand awareness. Utilize experience in recruitment marketing to adapt to each client's needs and strategic goals, offering timely marketing and public relations guidance to maximize their successes. Conduct market segmentation, develop email campaigns, and orchestrate paid and organic social media marketing campaigns for multiple clients, generating significant results. Implement innovative tactics to build and maintain clients' employer brand and achieve their recruitment goals.C
Director of Marketing
Contracted Driver ServicesJun 2018 - Jul 2020 • 2 yrs 2 mosDeveloped and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that capitalized on strengths and opportunities. Strategically designed a digital, multichannel lead generation program that generated a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.F
Head of Marketing
F STAFFJun 2018 - Jul 2020 • 2 yrs 2 mosDeveloped and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that seizes opportunities by capitalizing on strengths. Strategically designed a digital, multichannel lead generation program that generates a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.G
Engagement Manager
Gate6Aug 2014 - Jan 2016 • 1 yr 6 mosDeveloped and orchestrated a strategic customer engagement strategy that accelerated time to delivery and aligned marketing and software development teams. Worked across multiple, siloed teams to help develop and implement a standardized approach to coordinating multifaceted projects that included software development, marketing, and public relations. Engaged with visionary industry leaders across multiple sectors to develop go-live marketing campaigns and PR strategies for ground-breaking technology solutions. Created and evolved holistic delivery strategies by harnessing the unique talents and energies of a multi-faceted, diverse team that included marketing experts, UI/UX designers, copywriters, sales teams, software architects, and developers while effectively communicating with the C-suite. Orchestrated engagements across a geographically dispersed team, and helped accelerate delivery through coordination, communication, and visible project tracking.Education
K
Kent State University
Master of Arts, Journalism and Mass Communication, emphasis in Public RelationsA
Arizona State University
Bachelor Of Science, SociologyD
Deer Valley High School
How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.