April Ray

Content Development

Online Marketing

Brand Identity

Business Strategy

Creative Strategy

On-site SEO

SEO

Visual Identity

Ideation

Strategy & Business Development

Brand Development

Brand Strategy

Digital Advertising

Search Engine Marketing

Mobile Marketing

Digital Marketing

Content Strategy

Promotional Marketing

Blog Marketing

Content Creation

Marketing Strategy

Paid Ads

Integrated Marketing

Creative Marketing

Advertising

Marketing

Available for hire fromNegotiable

Contracts

Enthusiastically helping startups and growing brands scale with more intention through scrappy, strategic marketing.

Traditionally trained. Digitally experienced. Analytically curious. I help startups and growing brands turn messy marketing into clear strategy, stronger content, and measurable growth. My work sits between strategy and execution. I can help define the plan, write the message, build the campaign, review the data, and figure out what needs to happen next. I’ve worked with SaaS, finance-adjacent, logistics, recruiting, and service-based businesses, often reporting directly to founders and leadership teams. I’m comfortable with paid and organic acquisition, content strategy, brand positioning, campaign execution, and the kind of scrappy marketing that actually has to move the business forward.

Projects

ParcelInsights: Branding for a Successful SaaS Exit

ParcelInsights is a standout example of how thoughtful branding can drive business success. Designed for a logistics SaaS company, this project combined modern aesthetics with strategic design to create a brand identity that resonated deeply with customers and clients alike. From the sleek logo to cohesive brand elements, every detail was crafted to align with the company's mission of simplifying logistics. The result? A brand that not only elevated ParcelInsights' market presence but also contributed to its founder achieving a successful exit.See More

TF Logistics: Comprehensive Marketing

TF Logistics entrusted us with building their digital presence and enhancing their marketing efforts, and the results speak for themselves. We designed and launched their website, managed social media campaigns, executed targeted email marketing, and developed strategic recruitment marketing initiatives. Our holistic approach not only elevated their brand visibility but also positioned them as a leader in their industry, ultimately contributing to a successful acquisition.See More

F|Staff Case Study: Driving Innovation in Driver Recruitment and Management

F|Staff, a SaaS platform connecting truck drivers with companies, faced challenges in optimizing recruitment processes and increasing engagement within the trucking industry. Through strategic marketing initiatives, we implemented innovative digital campaigns, enhanced lead generation, and developed performance-driven marketing strategies. Our work resulted in improved driver recruitment and management outcomes, earning recognition from the Council of Supply Chain Management Professionals for innovation. This case study highlights our ability to combine data-driven decision-making with creative marketing solutions to deliver measurable results in the transportation and logistics industry.See More

Work History

Director

Intentional.MarketingProvide leadership in the development and execution of data-driven, multichannel marketing campaigns that improve market penetration and brand awareness for B2C and B2B SaaS companies. Implement emerging digital technologies, tools, and trends to exceed clients' goals and objectives for demand generation and growth marketing. Collaborate closely with clients to develop customized digital marketing strategies that deliver the best possible outcomes, including market segmentation, email campaigns, paid and organic social media marketing, and influencer marketing. Ensure high-quality standards and timely delivery of projects to maximize clients' successes and drive long-term partnerships.

Chief Talent Scout

Talent Scout MarketingImprove recruitment marketing efforts for companies through a blend of traditional and digital marketing methods. Spearhead strategic direction for unparalleled recruitment marketing expertise across a variety of industries, focusing on multichannel marketing strategies to improve market penetration and brand awareness. Utilize experience in recruitment marketing to adapt to each client's needs and strategic goals, offering timely marketing and public relations guidance to maximize their successes. Conduct market segmentation, develop email campaigns, and orchestrate paid and organic social media marketing campaigns for multiple clients, generating significant results. Implement innovative tactics to build and maintain clients' employer brand and achieve their recruitment goals.

Director of Marketing

Contracted Driver ServicesJun 2018 - Jul 2020 • 2 yrs 2 mosDeveloped and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that capitalized on strengths and opportunities. Strategically designed a digital, multichannel lead generation program that generated a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.

Head of Marketing

F STAFFJun 2018 - Jul 2020 • 2 yrs 2 mosDeveloped and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that seizes opportunities by capitalizing on strengths. Strategically designed a digital, multichannel lead generation program that generates a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.

Engagement Manager

Gate6Aug 2014 - Jan 2016 • 1 yr 6 mosDeveloped and orchestrated a strategic customer engagement strategy that accelerated time to delivery and aligned marketing and software development teams. Worked across multiple, siloed teams to help develop and implement a standardized approach to coordinating multifaceted projects that included software development, marketing, and public relations. Engaged with visionary industry leaders across multiple sectors to develop go-live marketing campaigns and PR strategies for ground-breaking technology solutions. Created and evolved holistic delivery strategies by harnessing the unique talents and energies of a multi-faceted, diverse team that included marketing experts, UI/UX designers, copywriters, sales teams, software architects, and developers while effectively communicating with the C-suite. Orchestrated engagements across a geographically dispersed team, and helped accelerate delivery through coordination, communication, and visible project tracking.

Education

Kent State University

Master of Arts, Journalism and Mass Communication, emphasis in Public Relations

Arizona State University

Bachelor Of Science, Sociology

Deer Valley High School

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