Ashley Fife

UI Designer • UX Designer • Brand Designer • Jackson, NH, US

Adobe Creative Suite

Figma

Graphic UI

Web Accessibility

User-Centered Design

Design Thinking

Usability Testing

User Research

User Flows

User Interface Design

Research

User Personas

UI/UX Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

UI/UX Designer | Psychology Graduate

With a certificate in UI/UX Design from Skillcrush and a degree in Psychology with a major in Gender and Sexuality from Fort Lewis College, I bring a unique blend of design and human behavior knowledge. My experience includes roles such as a Server at Vail Resorts, a User Interface Designer at Ashley Fife Design, and a Carpenter at Polar Field Services, Inc. I've also worked as a Hazardous Waste Technician at Gana-A'Yoo, Limited and a Fuels Distribution System Operator at PAE Design and Facility Management, gaining diverse skills and experiences. My background includes building and maintaining structures, conducting user testing, and leading crews for trail maintenance. I am passionate about creating user-centric designs and leveraging my psychology background to understand user behavior. My goal is to continue merging design and psychology to create impactful user experiences.

Projects

Midnight Brew Style Guide

Created an entire brand for Midnight Brew that included logo design, menu icons, and color scheme.

Sit Conmigo Mobile Furniture Website

Created mobile, tablet, and website mock-ups and a prototypes for the mobile checkout process for Sit Conmigo, a company specializing in ethically and sustainably-made chairs, focusing on showcasing their mission and encouraging pre-ordersSee More

Bike Rental Web Redesign

Designed a user-friendly online rental process for a popular bike shop developing a user persona, journey map, and a user-tested Figma prototype by analyzing web analytics aiming to shift customers from phone or in-person rentals to using the online platform.See More

Digital Marketing Campaign

Designed a digital marketing campaign aimed to resolve Sylvia's marketing difficulties by developing strategies to attract and engage new customers for her subscription sweets boxes by creating a landing page, email marketing , social media posts, blogs, and SEO.See More

Website Redesign for Perkins End-of-Life Counseling

Redesigned counselor’s website to better reflect her qualifications for an upcoming PhD application on Squarespace platform. Also enhanced user experience for her clients.See More

Mobile Race Sign Up for Moab Marathon

Created a mobile website to sign up and get information for the Moab Marathon. Site includes race photos, ability to register, and information about the race.See More

T-Shirt and Hat Logo

Designed a logo for t-shirts and hats for a local construction crew. Use Adobe Illustrator to mimic a previously made sketched logo.

Work History

User Interface Designer

Ashley Fife DesignFreelancerAug 2023 - Present • 1 yr 2 mosRevamp websites using Squarespace to for friends and community members to increase traffic by 20%. Conduct client consultations, draft proposals, and send invoices. Conduct user testing to ensure site optimization.

Carpenter

Polar Field Services, Inc.Apr 2022 - Jun 2023 • 1 yr 3 mosBuilt and maintained 10+ structures that housed world-class science equipment. Designed and executed projects while managing up to 5 other carpenters to accomplish tasks. Collaborated with managers to create a more organized project delegation system to increase productivity by 30%.

Hazardous Waste Technician

Gana-A'Yoo, LimitedFeb 2021 - Oct 2021 • 9 mosCollected, packaged, and shipped hazardous materials from Antarctica back to the US to reduce the impact of our 3 operating locations.

Fuels Distrbution System Operator

PAE Design and Facility ManagementOct 2018 - Mar 2021 • 2 yrs 6 mosAssisted with high risk transfers of fuel around the continent of Antarctica to serve innovative science being conducted around the continent.

Carpenter

Appalachian Mountain ClubFeb 2016 - Aug 2019 • 3 yrs 7 mosBuilt and maintained 7 backcountry lodges and their off-grid power systems to optimize customer usability. Managed project design and execution with a team of up to 5 carpenters. Prototyped building designs using graphic illustrations to reference during the project increasing dimension accuracy by 30%.

Trail Master

Appalachian Mountain ClubMay 2013 - Aug 2016 • 3 yrs 4 mosLead crews into the back country to maintain trail system of White Mountains.

Education

Skillcrush

Certificate, UI/UX Design2023 - 2024

Fort Lewis College

Psychology, Gender and Sexuality2011 - 2015

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