Ashley Mauzy

Copywriter • Content Marketing Manager • Social Media Marketing Specialist • Los Angeles, CA, US

Copywriting

Search Engine Marketing

Content Management

Digital Marketing

Paid Ads

Google Analyics

Microsoft Office

G-Suite

Content Creation

Google Ads

Content Strategy

Marketing Strategy

Available for hire fromNegotiable

Contracts

Data-driven marketing professional with experience in copywriting, SEO, paid search, and organic and paid social media strategy

Hello! I’m Ashley, and I’m a marketing professional with four years of experience in copywriting, SEO, paid search, and organic and paid social media strategy in a wide variety of industries. I am currently working as a Digital Marketing Associate at a B2B fintech. In this role, I am responsible for managing all social media channels, executing Google Ads and creating and publishing website content.

Work History

Digital Marketing Associate

B2B FintechNov 2022 - Present • 1 yr 11 mos▪ Promote discovery of products and services through keyword-driven analysis and paid placement on Google Ads. ▪ Create SEO-focused campaign landing pages, Google Ads, banner ads, and blogs, helping to drive a 182% increase in website visitors in 2023. ▪ Analyze ad and website performance to identify and suggest UX and CRO improvements. ▪ Work cross-functionally with Sales and Product Marketing to help drive new sales and improve awareness and understanding of business solutions. ▪ Manage relationship with developer to improve website functionality and performance. ▪ Create and execute paid campaigns on social media. ▪ Manage social media channels through creating and publishing regular content. ▪ Analyze and report on the performance of marketing campaigns, making strategic adjustments as needed based on established KPIs.

Marketing Content Creator

Marketing & Advertising Agency Aug 2020 - Nov 2022 • 2 yrs 4 mos▪ Curate engaging social media content for a variety of social media channels. ▪ Craft compelling and high-performing content for multiple brands. ▪ Create reports to analyze the growth and performance of social media campaigns and SEO efforts. ▪ Conduct keyword research and SEO gap analyses on a regular basis. ▪ Create flyers and marketing materials for client events and campaigns. ▪ Craft brand style guides and brand stories for new clients. ▪ Create copy and visuals for blogs, websites, and social media. ▪ Create performance and growth reports for clients’ social media channels. ▪ Develop competition analyses for clients’ social media strategies. ▪ Create innovative newsletters and email marketing campaigns.

Marketing Coordinator

Marketing & Advertising AgencyApr 2021 - May 2022 • 1 yr 2 mos▪ Create copy and visuals for blogs, websites, and social media. ▪ Create performance and growth reports for clients’ social media channels. ▪ Develop competition analyses for clients’ social media strategies. ▪ Collaborate with Graphic Designer to create engaging photos and videos for social media. ▪ Write blogs with a focus on SEO best practices. ▪ Oversaw 191% growth of client's Instagram audience and 57% growth of LinkedIn audience. ▪ Create innovative newsletters and email marketing campaigns.

Marketing & Communications Assistant

Marketing & Advertising AgencyAug 2020 - Apr 2021 • 9 mos▪ Track and report analytics and growth for all clients’ social media channels. ▪ Conduct research projects on SEO and social media trends in order to improve presence. ▪ Write copy for social media and blogs focused on SEO.

Education

University of Central Florida

Bachelor's Degree, Communication

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