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Katie Helms

Social Media Marketing Specialist • Creative & Brand Strategist • Web3 Developer • Richmond, VA, US
Facebook Ads
Social Media Marketing
Web Design
Website Management
Webflow
Content Strategy
Ad Copy
Instagram Ads
SMS Marketing
Event Marketing
Social Ad Campaigns
Creative Strategy
Digital Advertising
Creative Marketing
Facebook Business Pages
LinkedIn
Community Outreach
Newsletter Management
Newsletter Design
MailChimp
Email Marketing
Available for hire fromNegotiable
Contracts
Creative Marketer Specializing in Website Creation, Content Writing, and Facebook Ads for Targeted, Impactful Leads
Passionate storyteller and experienced digital marketer with a diverse background in the food, hospitality, dental, fashion, nonprofit, and tourism industries. I specialize in website development, content writing, paid ads, organic social growth, and marketing consultation. My expertise spans from creating compelling narratives to driving engagement to boosting brand visibility across multiple channels. When I'm not working, I enjoy thrift-flipping clothes, teaching yoga, hanging with friends, exploring new cultures, and cheering on the VT Hokies!

Projects

Dental Emergency Appointment FB Ad

Facebook ad promoting emergency dental appointments in the Suffolk, VA area. This ad ran for 29 days and resulted in 679 link clinks. See More

Panhellenic Rebranding

Rebrand of the Panhellenic Image from all green aesthetic to a colorful aesthetic. The thought process behind this was that the Panhellenic community is suppose to represent all Panhellenic women. Therefore, the branding and aesthetic should be as inclusive as possible. While being aesthetically pleasing.See More

History of Charcuterie

Blog post for an Italian Restaurant in 2021 when charcuterie began in popularity and we introduced new ones to our restaurant and catering menu. This blog had many different purposes. While not only educating our customers on the history of charcuterie. It also improved our SEO search for charcuterie in the Blacksburg area. It helped promote our charcuterie boards we had available. Finally, it let our customers know that we are educated in all things Italian food and that we care about the history and preserving traditional Italian ways. See More

Dentistry Branding Refresh

Refreshed the dental instagram page aesthetically as well as content wise. I created a clean aesthetic, one you would think of for a dentistry. I also changed their approach to posting. It had been full of random national _ days with very long captions. I launched campaigns, as you can see in the thumbnail, like tooth transformations and tooth facts tuesday and doctor spotlights while staying on brand. See More

Little Miss Zeppoli's

Staying on top of the Little Miss trend in summer 2022, I created a social post for an Italian restaurant with characters on brand for the restaurant. This restaurant was known for it's bottomless mimosas throughout the student population which was majority of our instagram followers.See More

Dental Valentine's Day Cards

Created a social post for Valentine's Day with puns related to dentistry. Taken after the funny valentine's card memes. Had to keep it family friendly given our audience.See More

The Pumpkin Era

We had a Taylor Swift eras inspired pumpkin contest. I took inspiration from the eras tour poster to announce the winner. I also used countless puns throughout the caption. These kind of posts are my favorite to work on. I spend so much time on them to make sure they're perfect!See More

Panhellenic Reviews

While marketing for sorority recruitment I wanted to showcase the side of our organization that volunteers and connected with the Blacksburg community. I made a post with reviews directly from the community. This allowed people to see a different side of Panhellenic and helped potential new members that aren't necessarily in the party scene, see that there are other activities we do.See More

Dentist Barbie

When the Barbie Movie came out I created a post for the dental instagram with facts about the dentist barbie and facts about dentistry in the year it came out, 1997. This post received a lot of positive feedback from the employees as they appreciated the change in content. See More

Same Day Dentistry FB Ad

This ad's purpose was to promote same day appointments as our Mechanicsville office had a good amount of openings. It resulted in 15,692 reach and 386 link clicks with a $200 budget across 14 days. I created the graphic, caption as well as executed the Facebook ad.See More

Invisalign Appointment Facebook Ad

This ad's purpose was to promote Invisalign to help our Mechanicsville office's schedule. It resulted in 26,120 reach and 542 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.See More

General Dental Appointment FB Ad

This ad's purpose was to promote new patient appointments as we all bring awareness to the Suffolk office since they had two new providers join. It resulted in 32,285 reach and 856 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.See More

Pediatric Appointment Awareness FB Ad

This ad's purpose was to promote our pediatric office in the Richmond area more while highlighting that we took all insurances. It resulted in 141,193 reach and 1,575 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.See More

Italian Restaurant Website

Edited and optimized Italian Restaurant's website to be more user friendly. As well as adding keywords to boost SEO. This was done on a monthly basis.See More

Work History

Z

Marketing Manager

Zeppoli's Italian RestaurantSep 2021 - May 2023 • 1 yr 9 mos• Responsible for the creation and implementation of content strategy for two businesses • Elevated social media engagement by 50% using metrics to track and alter our content strategy • Generated a consistent branding through tone and voice on all platforms while keeping platform fluency • Increase audience size by 10% by staying up to date on current trends • Segmented Facebook Ads to reach 120% more people and 200+ link clinks • Improved reputation through public relations efforts addressing good and bad reviews • Strengthened community relations by creating and hosting events improving our reach by 25% • Written multiple blogs with 100% grammatical accuracy including external links to increase SEO strategy • Interviewed and onboarded new interns with a 100% retention rate • Coordinated and executed creative content photography sessions • Curates strategic plans and manages social media campaign calendar for all channels in a paid role • Promoted to Director after 3 months
C

Marketing Specialist

Commonwealth DentistryJul 2023 - Jul 2024 • 1 yr 1 mo• Spearhead marketing initiatives for a dental group with 15 locations, contributing to the growth and expansion of the practice. • Develop and execute comprehensive marketing plans tailored to each location, utilizing a mix of online and offline strategies to increase patient acquisition and retention. • Manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram, resulting in increased website traffic and appointment bookings. • Coordinate community outreach events and local partnerships to enhance brand awareness and foster positive relationships with patients and community members. • Create engaging content for social media channels, print ads, and e-blasts to educate patients and promote services. • Collaborate with dentists and office staff to ensure alignment of marketing strategies with business goals and objectives. • Develop and executed a company-wide newsletter, improving communication and employee engagement across all 15 offices.
N

VP Communications

National Panhellenic CouncilJan 2022 - Jan 2023 • 1 yr 1 mo• Improved recruitment numbers and retention from previous year through marketing efforts tracking $137,340 in revenue • Increased engagement by 56% through rebranding the Panhellenic image • Oversaw 13 public relation chairs to collect content from 2,200+ members while being a liaison between them and the executive board to hold them accountable for what they are posting • Increased engagement 15.3% in the span of 90 days as well as 192% more accounts reached totalling 45.2k non-followers a month • Used Wordpress to update website regularly with relevant information to educate community • Created tiktoks and reels to provide content variety averaging 10,000+ views • Implemented tiktok strategy and engaged members through video edits
J

Digital Marketing Specialist

Jaco Inn and Surf ClubFreelancerJul 2024 - Present • 2 mos• Develop comprehensive marketing plans targeting two key audience segments across multiple platforms. • Produce diverse content highlighting the range of offerings, including yoga, surfing, hospitality, and food. • Establish and manage a Facebook page, actively posting in relevant groups to boost awareness and engagement. • Create digital marketing strategy from scratch for years to come. • Analyze post metrics and pivoting towards successful campaigns. • Propose and aid in a solidified branding strategy.

Education

Virginia Tech

Bachelor's Degree, Marketing Management with a concentration in Digital Marketing StrategyAug 2019 - May 2023

Virginia Tech

Bachelor's Degree, Fashion Merchandising and DesignAug 2019 - May 2023

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Creative Marketer Specializing in Website Creation, Content Writing, and Facebook Ads for Targeted, Impactful Leads
Passionate storyteller and experienced digital marketer with a diverse background in the food, hospitality, dental, fashion, nonprofit, and tourism industries. I specialize in website development, content writing, paid ads, organic social growth, and marketing consultation. My expertise spans from creating compelling narratives to driving engagement to boosting brand visibility across multiple channels. When I'm not working, I enjoy thrift-flipping clothes, teaching yoga, hanging with friends, exploring new cultures, and cheering on the VT Hokies!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Katie's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Katie Helms

Social Media Marketing Specialist • Creative & Brand Strategist • Web3 Developer • Richmond, VA, US
Facebook Ads
Social Media Marketing
Web Design
Website Management
Webflow
Content Strategy
Ad Copy
Instagram Ads
SMS Marketing
Event Marketing
Social Ad Campaigns
Creative Strategy
Digital Advertising
Creative Marketing
Facebook Business Pages
LinkedIn
Community Outreach
Newsletter Management
Newsletter Design
MailChimp
Email Marketing
Available for hire fromNegotiable
Contracts

Projects

Dental Emergency Appointment FB Ad

Facebook ad promoting emergency dental appointments in the Suffolk, VA area. This ad ran for 29 days and resulted in 679 link clinks.

Panhellenic Rebranding

Rebrand of the Panhellenic Image from all green aesthetic to a colorful aesthetic. The thought process behind this was that the Panhellenic community is suppose to represent all Panhellenic women. Therefore, the branding and aesthetic should be as inclusive as possible. While being aesthetically pleasing.

History of Charcuterie

Blog post for an Italian Restaurant in 2021 when charcuterie began in popularity and we introduced new ones to our restaurant and catering menu. This blog had many different purposes. While not only educating our customers on the history of charcuterie. It also improved our SEO search for charcuterie in the Blacksburg area. It helped promote our charcuterie boards we had available. Finally, it let our customers know that we are educated in all things Italian food and that we care about the history and preserving traditional Italian ways.

Dentistry Branding Refresh

Refreshed the dental instagram page aesthetically as well as content wise. I created a clean aesthetic, one you would think of for a dentistry. I also changed their approach to posting. It had been full of random national _ days with very long captions. I launched campaigns, as you can see in the thumbnail, like tooth transformations and tooth facts tuesday and doctor spotlights while staying on brand.

Little Miss Zeppoli's

Staying on top of the Little Miss trend in summer 2022, I created a social post for an Italian restaurant with characters on brand for the restaurant. This restaurant was known for it's bottomless mimosas throughout the student population which was majority of our instagram followers.

Dental Valentine's Day Cards

Created a social post for Valentine's Day with puns related to dentistry. Taken after the funny valentine's card memes. Had to keep it family friendly given our audience.

The Pumpkin Era

We had a Taylor Swift eras inspired pumpkin contest. I took inspiration from the eras tour poster to announce the winner. I also used countless puns throughout the caption. These kind of posts are my favorite to work on. I spend so much time on them to make sure they're perfect!

Panhellenic Reviews

While marketing for sorority recruitment I wanted to showcase the side of our organization that volunteers and connected with the Blacksburg community. I made a post with reviews directly from the community. This allowed people to see a different side of Panhellenic and helped potential new members that aren't necessarily in the party scene, see that there are other activities we do.

Dentist Barbie

When the Barbie Movie came out I created a post for the dental instagram with facts about the dentist barbie and facts about dentistry in the year it came out, 1997. This post received a lot of positive feedback from the employees as they appreciated the change in content.

Same Day Dentistry FB Ad

This ad's purpose was to promote same day appointments as our Mechanicsville office had a good amount of openings. It resulted in 15,692 reach and 386 link clicks with a $200 budget across 14 days. I created the graphic, caption as well as executed the Facebook ad.

Invisalign Appointment Facebook Ad

This ad's purpose was to promote Invisalign to help our Mechanicsville office's schedule. It resulted in 26,120 reach and 542 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.

General Dental Appointment FB Ad

This ad's purpose was to promote new patient appointments as we all bring awareness to the Suffolk office since they had two new providers join. It resulted in 32,285 reach and 856 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.

Pediatric Appointment Awareness FB Ad

This ad's purpose was to promote our pediatric office in the Richmond area more while highlighting that we took all insurances. It resulted in 141,193 reach and 1,575 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.

Italian Restaurant Website

Edited and optimized Italian Restaurant's website to be more user friendly. As well as adding keywords to boost SEO. This was done on a monthly basis.

Work History

Z

Marketing Manager

Zeppoli's Italian RestaurantSep 2021 - May 2023 • 1 yr 9 mos• Responsible for the creation and implementation of content strategy for two businesses • Elevated social media engagement by 50% using metrics to track and alter our content strategy • Generated a consistent branding through tone and voice on all platforms while keeping platform fluency • Increase audience size by 10% by staying up to date on current trends • Segmented Facebook Ads to reach 120% more people and 200+ link clinks • Improved reputation through public relations efforts addressing good and bad reviews • Strengthened community relations by creating and hosting events improving our reach by 25% • Written multiple blogs with 100% grammatical accuracy including external links to increase SEO strategy • Interviewed and onboarded new interns with a 100% retention rate • Coordinated and executed creative content photography sessions • Curates strategic plans and manages social media campaign calendar for all channels in a paid role • Promoted to Director after 3 months
C

Marketing Specialist

Commonwealth DentistryJul 2023 - Jul 2024 • 1 yr 1 mo• Spearhead marketing initiatives for a dental group with 15 locations, contributing to the growth and expansion of the practice. • Develop and execute comprehensive marketing plans tailored to each location, utilizing a mix of online and offline strategies to increase patient acquisition and retention. • Manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram, resulting in increased website traffic and appointment bookings. • Coordinate community outreach events and local partnerships to enhance brand awareness and foster positive relationships with patients and community members. • Create engaging content for social media channels, print ads, and e-blasts to educate patients and promote services. • Collaborate with dentists and office staff to ensure alignment of marketing strategies with business goals and objectives. • Develop and executed a company-wide newsletter, improving communication and employee engagement across all 15 offices.
N

VP Communications

National Panhellenic CouncilJan 2022 - Jan 2023 • 1 yr 1 mo• Improved recruitment numbers and retention from previous year through marketing efforts tracking $137,340 in revenue • Increased engagement by 56% through rebranding the Panhellenic image • Oversaw 13 public relation chairs to collect content from 2,200+ members while being a liaison between them and the executive board to hold them accountable for what they are posting • Increased engagement 15.3% in the span of 90 days as well as 192% more accounts reached totalling 45.2k non-followers a month • Used Wordpress to update website regularly with relevant information to educate community • Created tiktoks and reels to provide content variety averaging 10,000+ views • Implemented tiktok strategy and engaged members through video edits
J

Digital Marketing Specialist

Jaco Inn and Surf ClubFreelancerJul 2024 - Present • 2 mos• Develop comprehensive marketing plans targeting two key audience segments across multiple platforms. • Produce diverse content highlighting the range of offerings, including yoga, surfing, hospitality, and food. • Establish and manage a Facebook page, actively posting in relevant groups to boost awareness and engagement. • Create digital marketing strategy from scratch for years to come. • Analyze post metrics and pivoting towards successful campaigns. • Propose and aid in a solidified branding strategy.

Education

Virginia Tech

Bachelor's Degree, Marketing Management with a concentration in Digital Marketing StrategyAug 2019 - May 2023

Virginia Tech

Bachelor's Degree, Fashion Merchandising and DesignAug 2019 - May 2023

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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