Top Talent like Katie are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Katie Helms
Top Earner
Facebook Ads
Social Media Marketing
Web Design
Website Management
Webflow
Content Strategy
Ad Copy
Instagram Ads
SMS Marketing
Event Marketing
Social Ad Campaigns
Creative Strategy
Digital Advertising
Creative Marketing
Facebook Business Pages
LinkedIn
Community Outreach
Newsletter Management
Newsletter Design
MailChimp
Email Marketing
Creative Marketer Specializing in Website Creation, Content Writing, and Facebook Ads for Targeted, Impactful Leads
Passionate storyteller and experienced digital marketer with a diverse background in the food, hospitality, dental, fashion, nonprofit, and tourism industries. I specialize in website development, content writing, paid ads, organic social growth, and marketing consultation. My expertise spans from creating compelling narratives to driving engagement to boosting brand visibility across multiple channels.
When I'm not working, I enjoy thrift-flipping clothes, teaching yoga, hanging with friends, exploring new cultures, and cheering on the VT Hokies!
Projects
Dental Emergency Appointment FB Ad
Facebook ad promoting emergency dental appointments in the Suffolk, VA area. This ad ran for 29 days and resulted in 679 link clinks. See MorePanhellenic Rebranding
Rebrand of the Panhellenic Image from all green aesthetic to a colorful aesthetic. The thought process behind this was that the Panhellenic community is suppose to represent all Panhellenic women. Therefore, the branding and aesthetic should be as inclusive as possible. While being aesthetically pleasing.See MoreHistory of Charcuterie
Blog post for an Italian Restaurant in 2021 when charcuterie began in popularity and we introduced new ones to our restaurant and catering menu. This blog had many different purposes. While not only educating our customers on the history of charcuterie. It also improved our SEO search for charcuterie in the Blacksburg area. It helped promote our charcuterie boards we had available. Finally, it let our customers know that we are educated in all things Italian food and that we care about the history and preserving traditional Italian ways. See MoreDentistry Branding Refresh
Refreshed the dental instagram page aesthetically as well as content wise. I created a clean aesthetic, one you would think of for a dentistry. I also changed their approach to posting. It had been full of random national _ days with very long captions. I launched campaigns, as you can see in the thumbnail, like tooth transformations and tooth facts tuesday and doctor spotlights while staying on brand. See MoreLittle Miss Zeppoli's
Staying on top of the Little Miss trend in summer 2022, I created a social post for an Italian restaurant with characters on brand for the restaurant. This restaurant was known for it's bottomless mimosas throughout the student population which was majority of our instagram followers.See MoreDental Valentine's Day Cards
Created a social post for Valentine's Day with puns related to dentistry. Taken after the funny valentine's card memes. Had to keep it family friendly given our audience.See MoreThe Pumpkin Era
We had a Taylor Swift eras inspired pumpkin contest. I took inspiration from the eras tour poster to announce the winner. I also used countless puns throughout the caption. These kind of posts are my favorite to work on. I spend so much time on them to make sure they're perfect!See MorePanhellenic Reviews
While marketing for sorority recruitment I wanted to showcase the side of our organization that volunteers and connected with the Blacksburg community. I made a post with reviews directly from the community. This allowed people to see a different side of Panhellenic and helped potential new members that aren't necessarily in the party scene, see that there are other activities we do.See MoreDentist Barbie
When the Barbie Movie came out I created a post for the dental instagram with facts about the dentist barbie and facts about dentistry in the year it came out, 1997. This post received a lot of positive feedback from the employees as they appreciated the change in content. See MoreSame Day Dentistry FB Ad
This ad's purpose was to promote same day appointments as our Mechanicsville office had a good amount of openings. It resulted in 15,692 reach and 386 link clicks with a $200 budget across 14 days. I created the graphic, caption as well as executed the Facebook ad.See MoreInvisalign Appointment Facebook Ad
This ad's purpose was to promote Invisalign to help our Mechanicsville office's schedule. It resulted in 26,120 reach and 542 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.See MoreGeneral Dental Appointment FB Ad
This ad's purpose was to promote new patient appointments as we all bring awareness to the Suffolk office since they had two new providers join. It resulted in 32,285 reach and 856 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.See MorePediatric Appointment Awareness FB Ad
This ad's purpose was to promote our pediatric office in the Richmond area more while highlighting that we took all insurances. It resulted in 141,193 reach and 1,575 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.See MoreWork History
Z
Marketing Manager
Zeppoli's Italian RestaurantSep 2021 - May 2023 • 1 yr 9 mos• Responsible for the creation and implementation of content strategy for two businesses • Elevated social media engagement by 50% using metrics to track and alter our content strategy • Generated a consistent branding through tone and voice on all platforms while keeping platform fluency • Increase audience size by 10% by staying up to date on current trends • Segmented Facebook Ads to reach 120% more people and 200+ link clinks • Improved reputation through public relations efforts addressing good and bad reviews • Strengthened community relations by creating and hosting events improving our reach by 25% • Written multiple blogs with 100% grammatical accuracy including external links to increase SEO strategy • Interviewed and onboarded new interns with a 100% retention rate • Coordinated and executed creative content photography sessions • Curates strategic plans and manages social media campaign calendar for all channels in a paid role • Promoted to Director after 3 monthsC
Marketing Specialist
Commonwealth DentistryJul 2023 - Jul 2024 • 1 yr 1 mo• Spearhead marketing initiatives for a dental group with 15 locations, contributing to the growth and expansion of the practice. • Develop and execute comprehensive marketing plans tailored to each location, utilizing a mix of online and offline strategies to increase patient acquisition and retention. • Manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram, resulting in increased website traffic and appointment bookings. • Coordinate community outreach events and local partnerships to enhance brand awareness and foster positive relationships with patients and community members. • Create engaging content for social media channels, print ads, and e-blasts to educate patients and promote services. • Collaborate with dentists and office staff to ensure alignment of marketing strategies with business goals and objectives. • Develop and executed a company-wide newsletter, improving communication and employee engagement across all 15 offices.N
VP Communications
National Panhellenic CouncilJan 2022 - Jan 2023 • 1 yr 1 mo• Improved recruitment numbers and retention from previous year through marketing efforts tracking $137,340 in revenue • Increased engagement by 56% through rebranding the Panhellenic image • Oversaw 13 public relation chairs to collect content from 2,200+ members while being a liaison between them and the executive board to hold them accountable for what they are posting • Increased engagement 15.3% in the span of 90 days as well as 192% more accounts reached totalling 45.2k non-followers a month • Used Wordpress to update website regularly with relevant information to educate community • Created tiktoks and reels to provide content variety averaging 10,000+ views • Implemented tiktok strategy and engaged members through video editsJ
Digital Marketing Specialist
Jaco Inn and Surf ClubFreelancer• Develop comprehensive marketing plans targeting two key audience segments across multiple platforms. • Produce diverse content highlighting the range of offerings, including yoga, surfing, hospitality, and food. • Establish and manage a Facebook page, actively posting in relevant groups to boost awareness and engagement. • Create digital marketing strategy from scratch for years to come. • Analyze post metrics and pivoting towards successful campaigns. • Propose and aid in a solidified branding strategy.Reviews
Exceeds ExpectationsRecommended by clients 1 times.
Reliability (2)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
Virginia Tech
Bachelor's Degree, Marketing Management with a concentration in Digital Marketing StrategyAug 2019 - May 2023Virginia Tech
Bachelor's Degree, Fashion Merchandising and DesignAug 2019 - May 2023Similar Pangeans
Joan Phan
Creative marketer with a passion for customer and community centric engagement.Natalia Rodriguez
Digital Marketing Specialist | Website Optimization ExpertHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Creative Marketer Specializing in Website Creation, Content Writing, and Facebook Ads for Targeted, Impactful Leads
Passionate storyteller and experienced digital marketer with a diverse background in the food, hospitality, dental, fashion, nonprofit, and tourism industries. I specialize in website development, content writing, paid ads, organic social growth, and marketing consultation. My expertise spans from creating compelling narratives to driving engagement to boosting brand visibility across multiple channels.
When I'm not working, I enjoy thrift-flipping clothes, teaching yoga, hanging with friends, exploring new cultures, and cheering on the VT Hokies!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Similar Pangeans
Joan Phan
Creative marketer with a passion for customer and community centric engagement.Natalia Rodriguez
Digital Marketing Specialist | Website Optimization ExpertTop Talent like Katie are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Katie Helms
Top Earner
Facebook Ads
Social Media Marketing
Web Design
Website Management
Webflow
Content Strategy
Ad Copy
Instagram Ads
SMS Marketing
Event Marketing
Social Ad Campaigns
Creative Strategy
Digital Advertising
Creative Marketing
Facebook Business Pages
LinkedIn
Community Outreach
Newsletter Management
Newsletter Design
MailChimp
Email Marketing
Projects
Dental Emergency Appointment FB Ad
Facebook ad promoting emergency dental appointments in the Suffolk, VA area. This ad ran for 29 days and resulted in 679 link clinks.Panhellenic Rebranding
Rebrand of the Panhellenic Image from all green aesthetic to a colorful aesthetic. The thought process behind this was that the Panhellenic community is suppose to represent all Panhellenic women. Therefore, the branding and aesthetic should be as inclusive as possible. While being aesthetically pleasing.History of Charcuterie
Blog post for an Italian Restaurant in 2021 when charcuterie began in popularity and we introduced new ones to our restaurant and catering menu. This blog had many different purposes. While not only educating our customers on the history of charcuterie. It also improved our SEO search for charcuterie in the Blacksburg area. It helped promote our charcuterie boards we had available. Finally, it let our customers know that we are educated in all things Italian food and that we care about the history and preserving traditional Italian ways.Dentistry Branding Refresh
Refreshed the dental instagram page aesthetically as well as content wise. I created a clean aesthetic, one you would think of for a dentistry. I also changed their approach to posting. It had been full of random national _ days with very long captions. I launched campaigns, as you can see in the thumbnail, like tooth transformations and tooth facts tuesday and doctor spotlights while staying on brand.Little Miss Zeppoli's
Staying on top of the Little Miss trend in summer 2022, I created a social post for an Italian restaurant with characters on brand for the restaurant. This restaurant was known for it's bottomless mimosas throughout the student population which was majority of our instagram followers.Dental Valentine's Day Cards
Created a social post for Valentine's Day with puns related to dentistry. Taken after the funny valentine's card memes. Had to keep it family friendly given our audience.The Pumpkin Era
We had a Taylor Swift eras inspired pumpkin contest. I took inspiration from the eras tour poster to announce the winner. I also used countless puns throughout the caption. These kind of posts are my favorite to work on. I spend so much time on them to make sure they're perfect!Panhellenic Reviews
While marketing for sorority recruitment I wanted to showcase the side of our organization that volunteers and connected with the Blacksburg community. I made a post with reviews directly from the community. This allowed people to see a different side of Panhellenic and helped potential new members that aren't necessarily in the party scene, see that there are other activities we do.Dentist Barbie
When the Barbie Movie came out I created a post for the dental instagram with facts about the dentist barbie and facts about dentistry in the year it came out, 1997. This post received a lot of positive feedback from the employees as they appreciated the change in content.Same Day Dentistry FB Ad
This ad's purpose was to promote same day appointments as our Mechanicsville office had a good amount of openings. It resulted in 15,692 reach and 386 link clicks with a $200 budget across 14 days. I created the graphic, caption as well as executed the Facebook ad.Invisalign Appointment Facebook Ad
This ad's purpose was to promote Invisalign to help our Mechanicsville office's schedule. It resulted in 26,120 reach and 542 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.General Dental Appointment FB Ad
This ad's purpose was to promote new patient appointments as we all bring awareness to the Suffolk office since they had two new providers join. It resulted in 32,285 reach and 856 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.Pediatric Appointment Awareness FB Ad
This ad's purpose was to promote our pediatric office in the Richmond area more while highlighting that we took all insurances. It resulted in 141,193 reach and 1,575 link clicks with a $350 budget across 17 days. I created the graphic, caption as well as executed the Facebook ad.Work History
Z
Marketing Manager
Zeppoli's Italian RestaurantSep 2021 - May 2023 • 1 yr 9 mos• Responsible for the creation and implementation of content strategy for two businesses • Elevated social media engagement by 50% using metrics to track and alter our content strategy • Generated a consistent branding through tone and voice on all platforms while keeping platform fluency • Increase audience size by 10% by staying up to date on current trends • Segmented Facebook Ads to reach 120% more people and 200+ link clinks • Improved reputation through public relations efforts addressing good and bad reviews • Strengthened community relations by creating and hosting events improving our reach by 25% • Written multiple blogs with 100% grammatical accuracy including external links to increase SEO strategy • Interviewed and onboarded new interns with a 100% retention rate • Coordinated and executed creative content photography sessions • Curates strategic plans and manages social media campaign calendar for all channels in a paid role • Promoted to Director after 3 monthsC
Marketing Specialist
Commonwealth DentistryJul 2023 - Jul 2024 • 1 yr 1 mo• Spearhead marketing initiatives for a dental group with 15 locations, contributing to the growth and expansion of the practice. • Develop and execute comprehensive marketing plans tailored to each location, utilizing a mix of online and offline strategies to increase patient acquisition and retention. • Manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram, resulting in increased website traffic and appointment bookings. • Coordinate community outreach events and local partnerships to enhance brand awareness and foster positive relationships with patients and community members. • Create engaging content for social media channels, print ads, and e-blasts to educate patients and promote services. • Collaborate with dentists and office staff to ensure alignment of marketing strategies with business goals and objectives. • Develop and executed a company-wide newsletter, improving communication and employee engagement across all 15 offices.N
VP Communications
National Panhellenic CouncilJan 2022 - Jan 2023 • 1 yr 1 mo• Improved recruitment numbers and retention from previous year through marketing efforts tracking $137,340 in revenue • Increased engagement by 56% through rebranding the Panhellenic image • Oversaw 13 public relation chairs to collect content from 2,200+ members while being a liaison between them and the executive board to hold them accountable for what they are posting • Increased engagement 15.3% in the span of 90 days as well as 192% more accounts reached totalling 45.2k non-followers a month • Used Wordpress to update website regularly with relevant information to educate community • Created tiktoks and reels to provide content variety averaging 10,000+ views • Implemented tiktok strategy and engaged members through video editsJ
Digital Marketing Specialist
Jaco Inn and Surf ClubFreelancer• Develop comprehensive marketing plans targeting two key audience segments across multiple platforms. • Produce diverse content highlighting the range of offerings, including yoga, surfing, hospitality, and food. • Establish and manage a Facebook page, actively posting in relevant groups to boost awareness and engagement. • Create digital marketing strategy from scratch for years to come. • Analyze post metrics and pivoting towards successful campaigns. • Propose and aid in a solidified branding strategy.Reviews
Exceeds ExpectationsRecommended by clients 1 times.
Reliability (2)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
Virginia Tech
Bachelor's Degree, Marketing Management with a concentration in Digital Marketing StrategyAug 2019 - May 2023Virginia Tech
Bachelor's Degree, Fashion Merchandising and DesignAug 2019 - May 2023How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.