Top Talent like Audrey are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Audrey Kelly
Creative Direction
Content Strategy
Art Direction
Creative Video Strategy
Social Media Marketing
Influencer Marketing
Brand Strategy
Food Photography
Newsletter Design
Adobe Creative Suite
Marketing Strategy
Collaboration
Advertising
Operations Management
Social Media Design
Content Development
Creative Strategy
Creative Thinking
Business Strategy
Creative Marketing
Creative Direction & Content Strategy for Social Media & Marketing
I’m a creative director, strategist & producer with over 10 years of experience producing compelling creative across food & bev, retail, and tech.
I get to mix my marketing savvy, penchant for process, and creative chops to create and shape best-in-class content experiences for customers, lead creative teams to success, and bring insight-driven ideas to life.
There’s nothing I love more than poking holes in briefs, shaping and molding ideas, and delivering high-performing creative solutions. I believe that the connections you build matter the most, and make the work better - more creative, honest, and authentic.
Outside of work, you’ll find me behind my sewing machine, hanging out at Lake Washington, or watching Survivor.
Projects
Adobe Express Social
Adobe Express is an AI and template-based design software that harnesses the power of Adobe but brings creativity to anyone with any skill set. In my role, I oversaw the development of all owned social content for the product. I lead in-house and agency-created content production, including: driving all creative direction (photo, design, copy), creative expression development and implementation, content strategy, and all cross-functional coordinating with product, comms, etc. See MoreStarbucks Good Vibe Messenger
To ring in the new year and provide our customers with a moment of uplift, we created the Starbucks Good Vibe Messenger - a MMS-based message chatbot experience that customers could opt-in to receive a week long series of daily messages from Starbucks, with integrations from Starbucks Rewards and Headspace.See MoreStarbucks Fall 2022 Campaign
For Starbucks Fall campaign in 2022, we created content that resonated with fall fanatics and PSL-skeptics alike. We emphasized convenience, leaned into culture and fandom, and celebrated the return of cult favorites like PSL. My role: Associate Creative Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction (pre pro and on set), feedback and approSee MoreWork History
A
Manager, Social Creative & Editorial
AdobeFull-time EmployeeFeb 2024 - Aug 2024 • 7 mosDrive social creative development across full portfolio of Adobe products (Photoshop, Express, Acrobat, Adobe for EDU, Firefly, & more). Develop content strategies and creative ways in for enterprise and consumer social, activation, event and partnership marketing initiatives Collaborate closely with strategists, producers, and stakeholders (product marketing, campaign strategy, etc) to shape organic and paid social initiatives Creative Direction: Intake briefs from strategy team, allocate resources in-house and via agency. Review and approve creative concepts, deliver creative feedback on rounds of creative (video and still) to ensure high quality, brand aligned, product accurate, and brings strategy to life Agency Management: Main point of contact/driver of relationship with AOR agency, freelancers and vendors across portfolio, managing a team of in-house producers, working with AOR’s account and creative leaders to identify budget and production efficiencies Creative Operations: Develop, maintain and implement creative operations processes (production and workback schedules, best practices, timelines, systems onboarding, budget, etc) to support content creation for full portfolio of Adobe products. Created first ever formal briefing process for in-house and agency partners, building from on insights, customer needs, production needs, and business objectives and implemented with strategists/agency partners. Content Strategy: Work with product leadership, creative producers and strategists to develop insight-driven content frameworks (content pillars, target audiences, content franchises, storytelling frameworks, voice and tone), Collaborate closely with product marketing managers to ensure product messaging and positioning is consistent across content streams, especially for key launches. Mentor and manage team of creative producers, fostering talent growth and efficient production schedules, and raising the bar on content quality and process.A
Senior Strategist & Creative Producer, Adobe Express
AdobeFull-time EmployeeJun 2022 - Feb 2024 • 1 yr 9 mosLead creative director and content strategist for owned social programming. Creative Direction: Revamped channels look/feel/voice and tone to align with brand identity and product value proposition. Lead workstream with with external agency, including: all creative feedback and direction, budget allocation and management, brief creation, product changes communication, production processes, look and feel evolution. Plan, produce and lead ad-hoc content creation, and a on-the-ground crew for event coverage for Adobe MAX ‘22/‘23 Content Strategy: Managed content production timelines, stakeholder relationships, owned strategy plans and campaigns. Developed campaign strategy for always-on content pipeline and drove successful new product and new features launches that exceeded KPIs including: (Adobe Express Desktop (beta), Desktop (GA), Mobile (beta), Mobile (GA), and partnership launches with brands like TikTok, Open AI). Mentor and manage in-house creative team members, fostering talent growth and efficient production schedules, and raising the bar on content quality and process. Work closely with operations team to drive new creative processes, project management implementation, and onboarding of new software including Workfront, Airtable and Sprinklr.S
Associate Creative Director, Global Social & Content Marketing
StarbucksFeb 2022 - Jun 2022 • 5 mosDirected global social and content marketing efforts, enhancing brand presence and engagement across digital platforms. Led creative campaign development for Starbucks’ key customer-facing social channels (Instagram, Facebook, Twitter, TikTok), reaching an audience of 30M+. Collaborated closely with strategists, planners, campaign managers and brand marketing stakeholders to shape seasonal campaigns and brand initiatives. Provided clear and constructive feedback to agency partners, ensuring high creative quality, brand consistency and alignment to campaign goals. Creative direction at photo/video shoots (travel and local), collaborating with agency, photographers, and production crew to bring campaign visions to life. Empowered and led internal creative team to ideate and generate diverse creative concepts. Optimized creative processes in partnership project managers to enhance team efficiency. Key Victories include: Conceptualized and led creative development of MMS-based activation “Good Vibe Messenger,” attracting over 1 million subscribers in just 12 days (over 10x the projected engagement).S
Senior Art Director, Social
StarbucksFull-time EmployeeJul 2019 - Feb 2022 • 2 yrs 8 mosLead art director on in-house social creative team. Conceptualized, pitched, directed, and produced high engagement social content reaching an audience of 30M+, emphasizing brand authenticity, marketing initiatives, and cultural trends, consistently exceeding customer engagement KPIs. Provided art direction and feedback to agency partners, influencers, and content creators to maintain brand voice and visual consistency. Developed real-time, reactive, and crisis content aligned with marketing/PR strategies. Collaborated cross-functionally to shape creative approach to Starbucks’ TikTok launch. Key Victories include: Led design efforts for the COVID-19 response social campaign, producing high-impact content on tight deadlines, with daily reviews up to C-suite leadership. Conceptualized and created the first Starbucks TikTok video to reach 1M+ views. Played a leading role on the Social Accessibility v-team, establishing and implementing accessibility standards for the brand’s social media platforms in partnership with the accessibility office.F
Photographer, Designer, Art Director, Producer
Freelance (Self employed)Aug 2015 - Jul 2019 • 4 yrsWorked with clients including The New York Times, Bon Appétit, Away, Sasquatch Books, Dreaming Tree Wines, and more, providing photography, design, art direction, and production services.Education
O
Ohio University
Bachelor of Science (B.S.), Visual Communication - Commercial PhotographyG
General Assembly
Visual Design, UX Design2018How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Creative Direction & Content Strategy for Social Media & Marketing
I’m a creative director, strategist & producer with over 10 years of experience producing compelling creative across food & bev, retail, and tech.
I get to mix my marketing savvy, penchant for process, and creative chops to create and shape best-in-class content experiences for customers, lead creative teams to success, and bring insight-driven ideas to life.
There’s nothing I love more than poking holes in briefs, shaping and molding ideas, and delivering high-performing creative solutions. I believe that the connections you build matter the most, and make the work better - more creative, honest, and authentic.
Outside of work, you’ll find me behind my sewing machine, hanging out at Lake Washington, or watching Survivor.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Audrey are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Audrey Kelly
Creative Direction
Content Strategy
Art Direction
Creative Video Strategy
Social Media Marketing
Influencer Marketing
Brand Strategy
Food Photography
Newsletter Design
Adobe Creative Suite
Marketing Strategy
Collaboration
Advertising
Operations Management
Social Media Design
Content Development
Creative Strategy
Creative Thinking
Business Strategy
Creative Marketing
Projects
Adobe Express Social
Adobe Express is an AI and template-based design software that harnesses the power of Adobe but brings creativity to anyone with any skill set. In my role, I oversaw the development of all owned social content for the product. I lead in-house and agency-created content production, including: driving all creative direction (photo, design, copy), creative expression development and implementation, content strategy, and all cross-functional coordinating with product, comms, etc.Starbucks Good Vibe Messenger
To ring in the new year and provide our customers with a moment of uplift, we created the Starbucks Good Vibe Messenger - a MMS-based message chatbot experience that customers could opt-in to receive a week long series of daily messages from Starbucks, with integrations from Starbucks Rewards and Headspace.Starbucks Fall 2022 Campaign
For Starbucks Fall campaign in 2022, we created content that resonated with fall fanatics and PSL-skeptics alike. We emphasized convenience, leaned into culture and fandom, and celebrated the return of cult favorites like PSL. My role: Associate Creative Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction (pre pro and on set), feedback and approWork History
A
Manager, Social Creative & Editorial
AdobeFull-time EmployeeFeb 2024 - Aug 2024 • 7 mosDrive social creative development across full portfolio of Adobe products (Photoshop, Express, Acrobat, Adobe for EDU, Firefly, & more). Develop content strategies and creative ways in for enterprise and consumer social, activation, event and partnership marketing initiatives Collaborate closely with strategists, producers, and stakeholders (product marketing, campaign strategy, etc) to shape organic and paid social initiatives Creative Direction: Intake briefs from strategy team, allocate resources in-house and via agency. Review and approve creative concepts, deliver creative feedback on rounds of creative (video and still) to ensure high quality, brand aligned, product accurate, and brings strategy to life Agency Management: Main point of contact/driver of relationship with AOR agency, freelancers and vendors across portfolio, managing a team of in-house producers, working with AOR’s account and creative leaders to identify budget and production efficiencies Creative Operations: Develop, maintain and implement creative operations processes (production and workback schedules, best practices, timelines, systems onboarding, budget, etc) to support content creation for full portfolio of Adobe products. Created first ever formal briefing process for in-house and agency partners, building from on insights, customer needs, production needs, and business objectives and implemented with strategists/agency partners. Content Strategy: Work with product leadership, creative producers and strategists to develop insight-driven content frameworks (content pillars, target audiences, content franchises, storytelling frameworks, voice and tone), Collaborate closely with product marketing managers to ensure product messaging and positioning is consistent across content streams, especially for key launches. Mentor and manage team of creative producers, fostering talent growth and efficient production schedules, and raising the bar on content quality and process.A
Senior Strategist & Creative Producer, Adobe Express
AdobeFull-time EmployeeJun 2022 - Feb 2024 • 1 yr 9 mosLead creative director and content strategist for owned social programming. Creative Direction: Revamped channels look/feel/voice and tone to align with brand identity and product value proposition. Lead workstream with with external agency, including: all creative feedback and direction, budget allocation and management, brief creation, product changes communication, production processes, look and feel evolution. Plan, produce and lead ad-hoc content creation, and a on-the-ground crew for event coverage for Adobe MAX ‘22/‘23 Content Strategy: Managed content production timelines, stakeholder relationships, owned strategy plans and campaigns. Developed campaign strategy for always-on content pipeline and drove successful new product and new features launches that exceeded KPIs including: (Adobe Express Desktop (beta), Desktop (GA), Mobile (beta), Mobile (GA), and partnership launches with brands like TikTok, Open AI). Mentor and manage in-house creative team members, fostering talent growth and efficient production schedules, and raising the bar on content quality and process. Work closely with operations team to drive new creative processes, project management implementation, and onboarding of new software including Workfront, Airtable and Sprinklr.S
Associate Creative Director, Global Social & Content Marketing
StarbucksFeb 2022 - Jun 2022 • 5 mosDirected global social and content marketing efforts, enhancing brand presence and engagement across digital platforms. Led creative campaign development for Starbucks’ key customer-facing social channels (Instagram, Facebook, Twitter, TikTok), reaching an audience of 30M+. Collaborated closely with strategists, planners, campaign managers and brand marketing stakeholders to shape seasonal campaigns and brand initiatives. Provided clear and constructive feedback to agency partners, ensuring high creative quality, brand consistency and alignment to campaign goals. Creative direction at photo/video shoots (travel and local), collaborating with agency, photographers, and production crew to bring campaign visions to life. Empowered and led internal creative team to ideate and generate diverse creative concepts. Optimized creative processes in partnership project managers to enhance team efficiency. Key Victories include: Conceptualized and led creative development of MMS-based activation “Good Vibe Messenger,” attracting over 1 million subscribers in just 12 days (over 10x the projected engagement).S
Senior Art Director, Social
StarbucksFull-time EmployeeJul 2019 - Feb 2022 • 2 yrs 8 mosLead art director on in-house social creative team. Conceptualized, pitched, directed, and produced high engagement social content reaching an audience of 30M+, emphasizing brand authenticity, marketing initiatives, and cultural trends, consistently exceeding customer engagement KPIs. Provided art direction and feedback to agency partners, influencers, and content creators to maintain brand voice and visual consistency. Developed real-time, reactive, and crisis content aligned with marketing/PR strategies. Collaborated cross-functionally to shape creative approach to Starbucks’ TikTok launch. Key Victories include: Led design efforts for the COVID-19 response social campaign, producing high-impact content on tight deadlines, with daily reviews up to C-suite leadership. Conceptualized and created the first Starbucks TikTok video to reach 1M+ views. Played a leading role on the Social Accessibility v-team, establishing and implementing accessibility standards for the brand’s social media platforms in partnership with the accessibility office.F
Photographer, Designer, Art Director, Producer
Freelance (Self employed)Aug 2015 - Jul 2019 • 4 yrsWorked with clients including The New York Times, Bon Appétit, Away, Sasquatch Books, Dreaming Tree Wines, and more, providing photography, design, art direction, and production services.Education
O
Ohio University
Bachelor of Science (B.S.), Visual Communication - Commercial PhotographyG
General Assembly
Visual Design, UX Design2018How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.