Audrey Kelly

Content Strategy

Art Direction

Creative Video Strategy

Influencer Marketing

Brand Strategy

Food Photography

Adobe Creative Suite

Marketing Strategy

Collaboration

Advertising

Operations Management

Content Development

Creative Strategy

Creative Thinking

Business Strategy

Creative Marketing

Available for hire fromNegotiable

Contracts

Creative Direction & Content Strategy for Social Media & Marketing

I’m a creative director, strategist & producer with over 10 years of experience producing compelling creative across food & bev, retail, and tech. I get to mix my marketing savvy, penchant for process, and creative chops to create and shape best-in-class content experiences for customers, lead creative teams to success, and bring insight-driven ideas to life. There’s nothing I love more than poking holes in briefs, shaping and molding ideas, and delivering high-performing creative solutions. I believe that the connections you build matter the most, and make the work better - more creative, honest, and authentic. Outside of work, you’ll find me behind my sewing machine, hanging out at Lake Washington, or watching Survivor.

Projects

My Portfolio Website

Check out the variety of projects I've contributed to.

Adobe Express Social

Adobe Express is an AI and template-based design software that harnesses the power of Adobe but brings creativity to anyone with any skill set. In my role, I oversaw the development of all owned social content for the product. I lead in-house and agency-created content production, including: driving all creative direction (photo, design, copy), creative expression development and implementation, content strategy, and all cross-functional coordinating with product, comms, etc. See More

Starbucks Good Vibe Messenger

To ring in the new year and provide our customers with a moment of uplift, we created the Starbucks Good Vibe Messenger - a MMS-based message chatbot experience that customers could opt-in to receive a week long series of daily messages from Starbucks, with integrations from Starbucks Rewards and Headspace.See More

Starbucks Fall 2022 Campaign

For Starbucks Fall campaign in 2022, we created content that resonated with fall fanatics and PSL-skeptics alike. We emphasized convenience, leaned into culture and fandom, and celebrated the return of cult favorites like PSL. My role: Associate Creative Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction (pre pro and on set), feedback and approSee More

Work History

Manager, Social Creative & Editorial

AdobeFull-time EmployeeFeb 2024 - Aug 2024 • 7 mosDrive social creative development across full portfolio of Adobe products (Photoshop, Express, Acrobat, Adobe for EDU, Firefly, & more). Develop content strategies and creative ways in for enterprise and consumer social, activation, event and partnership marketing initiatives Collaborate closely with strategists, producers, and stakeholders (product marketing, campaign strategy, etc) to shape organic and paid social initiatives Creative Direction: Intake briefs from strategy team, allocate resources in-house and via agency. Review and approve creative concepts, deliver creative feedback on rounds of creative (video and still) to ensure high quality, brand aligned, product accurate, and brings strategy to life Agency Management: Main point of contact/driver of relationship with AOR agency, freelancers and vendors across portfolio, managing a team of in-house producers, working with AOR’s account and creative leaders to identify budget and production efficiencies Creative Operations: Develop, maintain and implement creative operations processes (production and workback schedules, best practices, timelines, systems onboarding, budget, etc) to support content creation for full portfolio of Adobe products. Created first ever formal briefing process for in-house and agency partners, building from on insights, customer needs, production needs, and business objectives and implemented with strategists/agency partners. Content Strategy: Work with product leadership, creative producers and strategists to develop insight-driven content frameworks (content pillars, target audiences, content franchises, storytelling frameworks, voice and tone), Collaborate closely with product marketing managers to ensure product messaging and positioning is consistent across content streams, especially for key launches. Mentor and manage team of creative producers, fostering talent growth and efficient production schedules, and raising the bar on content quality and process.

Senior Strategist & Creative Producer, Adobe Express

AdobeFull-time EmployeeJun 2022 - Feb 2024 • 1 yr 9 mosLead creative director and content strategist for owned social programming. Creative Direction: Revamped channels look/feel/voice and tone to align with brand identity and product value proposition. Lead workstream with with external agency, including: all creative feedback and direction, budget allocation and management, brief creation, product changes communication, production processes, look and feel evolution. Plan, produce and lead ad-hoc content creation, and a on-the-ground crew for event coverage for Adobe MAX ‘22/‘23 Content Strategy: Managed content production timelines, stakeholder relationships, owned strategy plans and campaigns. Developed campaign strategy for always-on content pipeline and drove successful new product and new features launches that exceeded KPIs including: (Adobe Express Desktop (beta), Desktop (GA), Mobile (beta), Mobile (GA), and partnership launches with brands like TikTok, Open AI). Mentor and manage in-house creative team members, fostering talent growth and efficient production schedules, and raising the bar on content quality and process. Work closely with operations team to drive new creative processes, project management implementation, and onboarding of new software including Workfront, Airtable and Sprinklr.

Associate Creative Director, Global Social & Content Marketing

StarbucksFeb 2022 - Jun 2022 • 5 mosDirected global social and content marketing efforts, enhancing brand presence and engagement across digital platforms. Led creative campaign development for Starbucks’ key customer-facing social channels (Instagram, Facebook, Twitter, TikTok), reaching an audience of 30M+. Collaborated closely with strategists, planners, campaign managers and brand marketing stakeholders to shape seasonal campaigns and brand initiatives. Provided clear and constructive feedback to agency partners, ensuring high creative quality, brand consistency and alignment to campaign goals. Creative direction at photo/video shoots (travel and local), collaborating with agency, photographers, and production crew to bring campaign visions to life. Empowered and led internal creative team to ideate and generate diverse creative concepts. Optimized creative processes in partnership project managers to enhance team efficiency. Key Victories include: Conceptualized and led creative development of MMS-based activation “Good Vibe Messenger,” attracting over 1 million subscribers in just 12 days (over 10x the projected engagement).

Senior Art Director, Social

StarbucksFull-time EmployeeJul 2019 - Feb 2022 • 2 yrs 8 mosLead art director on in-house social creative team. Conceptualized, pitched, directed, and produced high engagement social content reaching an audience of 30M+, emphasizing brand authenticity, marketing initiatives, and cultural trends, consistently exceeding customer engagement KPIs. Provided art direction and feedback to agency partners, influencers, and content creators to maintain brand voice and visual consistency. Developed real-time, reactive, and crisis content aligned with marketing/PR strategies. Collaborated cross-functionally to shape creative approach to Starbucks’ TikTok launch. Key Victories include: Led design efforts for the COVID-19 response social campaign, producing high-impact content on tight deadlines, with daily reviews up to C-suite leadership. Conceptualized and created the first Starbucks TikTok video to reach 1M+ views. Played a leading role on the Social Accessibility v-team, establishing and implementing accessibility standards for the brand’s social media platforms in partnership with the accessibility office.

Photographer, Designer, Art Director, Producer

Freelance (Self employed)Aug 2015 - Jul 2019 • 4 yrsWorked with clients including The New York Times, Bon Appétit, Away, Sasquatch Books, Dreaming Tree Wines, and more, providing photography, design, art direction, and production services.

Education

Ohio University

Bachelor of Science (B.S.), Visual Communication - Commercial Photography

General Assembly

Visual Design, UX Design2018

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