Austen Legler

Sales & Business Development Manager • Copywriter • Content Marketing Manager • St. Petersburg, FL, US

Content Strategy

Digital Strategy

Copywriting

Content Writing

SEO

Partnership Creation

Partnership Management

Strategy & Business Development

Content Management

Partnership Development

Lead Magnet Writing

Content Planning

Content Creation

Available for hire fromNegotiable

Contracts

GTM & Growth Marketing Pro for VC-Backed Startups

Over the past decade, I’ve helped teams fill skill gaps and rapidly scale their demand gen results—delivering a 250% ROI for a Y Combinator-backed startup, boosting user adoption by 80% for a Steve Case–backed venture, and organically growing a VC community's newsletter by 8,000+ subscribers in 6 months. All about no-fluff, results-first marketing. Super easy to collaborate with. Love working with marketing teams who are looking for some additional part-time support.

Projects

Content Strategy for Venture Capital Community

Achieved 751% growth in organic blog sessions Achieved 322% increase in MQLs Resulted in 177% increase in blog-attributed revenueSee More

Lead Magnet Ebook Design

Wrote and designed ebook lead magnet for VC backed fintech startup. Achieved 150 downloads in 3 months.See More

Brand messaging strategy for award winning MedTech Startup

As Director of Marketing, one of my first initiatives was to transform Immertec's scattered messaging into a clear, consistent story that resonated with their ICP. I developed core messaging around their platform, emphasizing its ability to revolutionize surgical training and collaboration by connecting doctors through VR. Created targeted messaging for key stakeholders, including CEOs, CIOs, and surgeon thought leaders ensuring the message spoke directly to their needs and priorities. Result was a unified brand message that set the tone for all marketing materials - literally. This project demonstrates how a strategic messaging framework can transform a company's marketing efforts, ensuring every communication reinforces their core value and resonates with the right people.See More

Work History

Head Of Partnerships & Marketing

TaxTakerEmployee #4 at seed stage tax tech startup. Founded and scaled partnership program, driving 200% revenue growth in the first year. Turned affiliate relationships into powerful growth engines, boosting partner-generated leads by 150%. Used co-marketing to drive ROI with top tier partners and set new benchmarks for growth.

Manager of Sales & Partnerships

TaxTakerJan 2021 - May 2022 • 1 yr 5 mosBuilt partnership ecosystem made up of 60+ CPA firms, CFO's and VC firms. Used outbound sales strategy to generate $300,000 in revenue in the first 6 months of employment. Revamped discovery call sales script which lead to a 30% higher close rate.

Head of Content Strategy

GoingVCDoubled down on data to craft a content strategy that propelled organic blog traffic by 551% and 177% in blog attributed revenue. Collaborated with design, and program teams to deliver content campaigns that didn’t just build awareness—they built trust and customer loyalty. Revamped newsletter design and content leading to an 8000 increase in subscribers in 6 months

Director of Marketing

IMMERTECJul 2019 - Jul 2020 • 1 yr 1 moEmployee #10 at award-winning, seed-stage health-tech startup backed by Steve Case. Championed the launch of a cutting-edge VR platform, forging strategic alliances with healthcare giants that led to 60% leap in user adoption in just 9 months. Used video to marketing campaigns that supercharged lead generation by 200%, blending creativity with data to optimize every aspect of our strategy.

Digital Marketing Specialist

CrowdMedApr 2019 - May 2020 • 1 yr 2 mosMarketing consultant for Y-Combinator backed startup Boosted conversions by 50% and driving a 200% ROI on targeted Google Ads. Led Facebook advertising initiatives that turned heads, increasing click-through rates by 25% and doubling lead generation. Tirelessly optimized campaigns through A/B testing and razor-sharp data analysis, ensuring every marketing dollar stretched further and delivered real, measurable results.

Senior Account Manager

Next-MarkJun 2014 - Jul 2019 • 5 yrs 2 mosServed as liaison between creative agency and high-profile clients such as LexisNexis, Elsevier Healthcare, California Pizza Kitchen, Westfield Malls, and others. Led creative marketing campaign for Elsevier Healthcare's presence at healthcare-specific tradeshows like HIMSS resulting in 350 MQLs in two days. Developed digital campaign for new LexisNexis healthcare product resulting in 125% ROI from marketing spend

Education

Rollins College

Bachelors, International BusinessAug 2008 - May 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call