Top talent is on Pangea

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Jake Dunshee

Growth Marketing Manager • Product Marketing Manager • Content Marketing Manager • Westbrook, ME, US
Growth
Marketing Strategy
Integrated Marketing
Messaging Strategy
Go-to-market Strategy
Campaign Marketing
Email Marketing
Search Engine Marketing
Copywriting
Advertising
Online Marketing
Jack-of-all Trades
Consulting
Google Studio
Marketing Analytics
Web Analytics
TikTok
Market Research
AI
Instagram Ads
Social Ad Campaigns
Digital Advertising
Data Analysis
A/B Testing
Strategic Planning
Lead Generation
Ads Manager
Social Media Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles
Data-driven marketing leader with a track record of successful revenue growth across industries, channels, and strategies.
Experienced marketer who loves finding new paths to growth. I achieved record revenue growth at a leading tax software company and quadrupled web revenue at a healthcare education startup. I have hands-on experience orchestrating integrated campaigns across all major marketing channels, including content, social, email, SEO, SEM, video, and more.

Work History

H

Head of Marketing

Higher Learning TechnologiesMay 2017 - Jun 2023 • 6 yrs 2 mosBuilt a high-performing team of marketing, creative, and multimedia professionals, achieving the #1 grossing app in over a dozen different edtech verticals. Managed performance marketing across all major acquisition channels, reducing CAC by 50% and increasing new user growth by 20%. Developed social media strategies across TikTok, Instagram, and Facebook, resulting in over one million total followers for HLT’s nursing apps. Grew daily user retention by over 500% by testing more than 2,000 content marketing elements. Implemented data-driven processes, reporting, and attribution methodologies that improved ROI, boosted campaign performance, and enhanced revenue forecasting. Created & led a strike team of designers & developers to build a new Vue.js web platform, resulting in a 400% increase in web revenue. Owned the selection, implementation, and management of Salesforce & Marketo instances. Established strategic partnerships with industry influencers and micro-influencers, growing awareness and generating the company’s first affiliate revenue streams. Implemented user delight tracking & reports with 25 unique crosstabs to identify opportunities. Wrote custom SQL queries to track marketing effectiveness by channel across multiple conversion points. Identified market opportunities, developed acquisition strategies, and built communication plans for all new mobile & web apps.
T

Senior Manager - Integrated Marketing

TaxActMay 2011 - Apr 2017 • 6 yrsLed the segment marketing team, managing a $43MM budget and over $110MM in annual revenue generation.

Education

U

University of Iowa

JD, LawAug 2007 - Dec 2009
U

University of Iowa

Bachelor's Degree, English & Creative WritingAug 2003 - May 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Data-driven marketing leader with a track record of successful revenue growth across industries, channels, and strategies.
Experienced marketer who loves finding new paths to growth. I achieved record revenue growth at a leading tax software company and quadrupled web revenue at a healthcare education startup. I have hands-on experience orchestrating integrated campaigns across all major marketing channels, including content, social, email, SEO, SEM, video, and more.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Jake's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Jake Dunshee

Growth Marketing Manager • Product Marketing Manager • Content Marketing Manager • Westbrook, ME, US
Growth
Marketing Strategy
Integrated Marketing
Messaging Strategy
Go-to-market Strategy
Campaign Marketing
Email Marketing
Search Engine Marketing
Copywriting
Advertising
Online Marketing
Jack-of-all Trades
Consulting
Google Studio
Marketing Analytics
Web Analytics
TikTok
Market Research
AI
Instagram Ads
Social Ad Campaigns
Digital Advertising
Data Analysis
A/B Testing
Strategic Planning
Lead Generation
Ads Manager
Social Media Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

H

Head of Marketing

Higher Learning TechnologiesMay 2017 - Jun 2023 • 6 yrs 2 mosBuilt a high-performing team of marketing, creative, and multimedia professionals, achieving the #1 grossing app in over a dozen different edtech verticals. Managed performance marketing across all major acquisition channels, reducing CAC by 50% and increasing new user growth by 20%. Developed social media strategies across TikTok, Instagram, and Facebook, resulting in over one million total followers for HLT’s nursing apps. Grew daily user retention by over 500% by testing more than 2,000 content marketing elements. Implemented data-driven processes, reporting, and attribution methodologies that improved ROI, boosted campaign performance, and enhanced revenue forecasting. Created & led a strike team of designers & developers to build a new Vue.js web platform, resulting in a 400% increase in web revenue. Owned the selection, implementation, and management of Salesforce & Marketo instances. Established strategic partnerships with industry influencers and micro-influencers, growing awareness and generating the company’s first affiliate revenue streams. Implemented user delight tracking & reports with 25 unique crosstabs to identify opportunities. Wrote custom SQL queries to track marketing effectiveness by channel across multiple conversion points. Identified market opportunities, developed acquisition strategies, and built communication plans for all new mobile & web apps.
T

Senior Manager - Integrated Marketing

TaxActMay 2011 - Apr 2017 • 6 yrsLed the segment marketing team, managing a $43MM budget and over $110MM in annual revenue generation.

Education

U

University of Iowa

JD, LawAug 2007 - Dec 2009
U

University of Iowa

Bachelor's Degree, English & Creative WritingAug 2003 - May 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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