Jake Dunshee

Growth Marketing Manager • Product Marketing Manager • Content Marketing Manager • Westbrook, ME, US

Growth

Marketing Strategy

Integrated Marketing

Messaging Strategy

Go-to-market Strategy

Google Ads

Campaign Marketing

Email Marketing

Search Engine Marketing

Copywriting

Advertising

Online Marketing

Jack-of-all Trades

Consulting

Google Studio

Marketing Analytics

Web Analytics

TikTok

Market Research

Instagram Ads

Digital Advertising

Data Analysis

A/B Testing

Strategic Planning

Lead Generation

Ads Manager

Available for hire fromNegotiable

Contracts

Full-Time Roles

Data-driven marketing leader with a track record of successful revenue growth across industries, channels, and strategies.

Experienced marketer who loves finding new paths to growth. I achieved record revenue growth at a leading tax software company and quadrupled web revenue at a healthcare education startup. I have hands-on experience orchestrating integrated campaigns across all major marketing channels, including content, social, email, SEO, SEM, video, and more.

Projects

What I Learned About Engagement By Testing 54 Million Push Notifications

As Head of Marketing at a mobile app startup targeting users in their early to mid 20s, "breaking through the noise" was always the key to unlocking engagement & conversion. Delivering impressions was easy, but generating actual engagement that could lead to a tap, a lead, and a conversion was what set my marketing efforts apart from the rest of the industry. One of the most effective growth initiatives I employed included over 2,300 individual A/B test variants. That's thousands of different messages across more than 54 million individual contacts, each scientifically controlled to produce learnings and iterations that led to a growth in engagement. How much growth? Over 400% higher audience engagement by the end. And that's 400% more engagement with the product, not just empty taps or opens. This led to an abundance of important takeaways for other channels and tactics, but there was one overriding theme: you have to deliver value in order to receive value. This may seem to be a simple proposition at first, but so much of modern marketing & growth tactics rely on convincing the audience through pure persuasion. A positioning message, a discount or time-sensitive access, etc. These messages worked at times in my testing, but always -- always -- lost to messages that left the user better off than they were before hearing from us. In a way this was content marketing distilled into a tiny phone notification. Each morning I sent our millions of users the ability to better themselves in a few taps and less than one minute. And they rewarded us with dramatically higher product engagement, conversion, retention, and ARPU. See More

Work History

Head of Growth

MicroAdVenturesFull-time EmployeeNov 2023 - Mar 2025 • 1 yr 5 mosDoubled ROAS in the financial services vertical, launching new TikTok and Snapchat accounts while growing performance in existing channels like Instagram and search. Generated a 40% increase in quality leads by developing new acquisition sources, including influencer marketing, content marketing, and partnerships. Implemented a new lifecycle marketing function from the ground up, including tool selection & integration, all content creation, and holistic messaging orchestration, leading to a 50% increase in re-engagement. Built SQL queries and Tableau dashboards to identify and implement data-driven growth opportunities while owning the organization's reporting and analysis. Created 5 websites across verticals and sub-brands, including all design, messaging, data reporting, and ad account integration. Developed a full marketing stack for the legal services vertical, enabling acquisition activities, affiliate marketing agreements, CRM functionality, and data connections. Collaborated weekly with the CEO & investors to define priorities across verticals & brands and maintain interdepartmental alignment.

Head of Marketing

Higher Learning TechnologiesMay 2017 - Oct 2023 • 6 yrs 6 mosBuilt a high-performing marketing, creative, and multimedia function, achieving the #1 grossing app in over a dozen different verticals. Managed performance marketing across all major acquisition channels, reducing CAC by 50% and increasing new user growth by 20%. Developed social media strategies across TikTok, Instagram, and Facebook, resulting in over one million total followers for HLT’s nursing apps. Grew daily user retention by over 500% by testing more than 2,000 content marketing elements. Implemented data-driven processes, reporting, and attribution methodologies that improved ROI, boosted campaign performance, and enhanced revenue forecasting. Created & led a strike team of designers & developers to build a new Vue.js web platform, resulting in a 400% increase in web revenue. Owned the selection, implementation, and management of Salesforce & Marketo instances. Established strategic partnerships with industry influencers and micro-influencers, growing awareness and generating the company’s first affiliate revenue streams. Implemented user delight tracking & reports with 25 unique crosstabs to identify opportunities. Wrote custom SQL queries to track marketing effectiveness by channel across multiple conversion points. Identified market opportunities, developed acquisition strategies, and built communication plans for all new mobile & web apps.

Senior Manager - Integrated Marketing

TaxActMay 2011 - Apr 2017 • 6 yrsOversaw marketing efforts for over $110 million in revenue generation from over five million customers, delivering results that met deadlines and efficiency goals. Led the segment marketing team, driving strategy for all lead generation, brand recognition, acquisition, retention, and other marketing initiatives. Successfully managed a $43M yearly budget, adjusting allocation, marketing mix, and channel tactics to exceed revenue goals while staying under spend targets. Implemented audience segmentation strategies that incorporated 1,400+ data permutations into 8 comprehensive marketing segments. Presented results and strategic plans to corporate executive team on a weekly basis. Created & maintained relationships with agencies, affiliates, sponsorship teams, and partners. Generated record levels of conversions, revenue, and engagement in lifecycle marketing activities, including $20 million in yearly email campaign revenue.

Education

University of Iowa

JD, LawAug 2007 - Dec 2009

University of Iowa

Bachelor's Degree, English & Creative WritingAug 2003 - May 2007

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