Top Talent like Avi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Avi Arora

Social Media Marketing Specialist
Copywriter
Creative & Brand Strategist
Santa Clara, CA, US
Growth Marketing
Content Strategy
Social Media
Creative Marketing
Digital Advertising
Advertising
Social Media Marketing
Facebook Ads
Available for hire fromNegotiable
Contracts
Chief Operating Officer at Italic
Growth marketing professional with a passion for driving results through strategic thinking and execution. Currently serving on the marketing and leadership team at Italic, leading initiatives on performance marketing. Experienced in building a technology start-up, venture capital, and social media marketing, with expertise in developing data-driven marketing strategies and executing campaigns across multiple channels.

Projects

Case Study: Unlocking Scalable Profitability at Cuts Clothing

Overview: At Cuts Clothing, one of the fastest-growing DTC apparel brands globally, I led Growth Marketing across performance, retention, influencer, and creative strategy. During my time, I helped the company manage and scale an 8-figure global ad budget while driving efficiency and customer acquisition at scale. Challenge: Heading into Q4 2022, Cuts faced increasing acquisition costs and hadn’t seen first-order profitability in over 3 years—despite aggressive YoY revenue goals during the holiday season. My Approach: Creative & Offer Strategy Revamp Rolled out a new paid creative testing framework tied to clear hooks, angles, and funnel stages. Partnered with the internal team to develop fresh offers tailored to seasonal and gifting behavior. Meta Account Restructure Overhauled the Meta ad account strategy, optimizing audience segmentation and budget allocation. Introduced a modular creative testing structure and ROAS-positive scaling model. Retention & Lifecycle Coordination Aligned email and SMS flows with paid offers and creative themes to improve AOV and LTV. Collaborated cross-functionally to time site promos, drops, and remarketing windows for peak lift. Results: Achieved First-Order Profitability for the first time in 3+ years during Q4 2022 YoY Revenue Growth during the most competitive quarter of the year Improved Blended CAC & ROAS while increasing paid media spend Tightened Full-Funnel Efficiency, driving better retention and second-order conversion ratesSee More

Work History

I

Chief Operating Officer

ItalicLead initiatives on performance marketing, including forecasting, budget planning, account strategies, and creative planning.
T

Various Roles

Technology Start-up, Venture Capital, and Social Media MarketingWorked in diverse roles including building a technology start-up in the tattoo industry, venture capital, and social media marketing.
C

Growth Marketing Manager

Cuts ClothingFull-time EmployeeJul 2021 - Jul 2023 • 2 yrs 1 mo- Responsible for Global P&L - Manage, allocate, and efficiently spend an annual 8-figure advertising budget between Meta, Google, TikTok, Podcast, TV, Newsletter, and more. - Create and lead recurring and innovative GTM strategies and marketing initiatives to help boost customer acquisition, performance marketing efficiency, retention, brand awareness, and more. - Built the company's holistic growth forecast and worked with the executive team to create quarterly business-level goals to be the guide to the business's annual growth trajectory - Worked closely with the website, content, data analytics, partnerships, logistics, planning, and product team to create a growth machine in an effort to continue rapid growth. - Managing, working closely with, and dictating spend and strategy for an amazing team of 4 incredible media buyers to help scale paid media channels while maintaining high levels of efficiency.

Education

L

Loyola Marymount University

Bachelor's degree, Entrepreneurship
B

Branham High School

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Chief Operating Officer at Italic
Growth marketing professional with a passion for driving results through strategic thinking and execution. Currently serving on the marketing and leadership team at Italic, leading initiatives on performance marketing. Experienced in building a technology start-up, venture capital, and social media marketing, with expertise in developing data-driven marketing strategies and executing campaigns across multiple channels.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Avi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Avi Arora

Social Media Marketing Specialist
Copywriter
Creative & Brand Strategist
Santa Clara, CA, US
Growth Marketing
Content Strategy
Social Media
Creative Marketing
Digital Advertising
Advertising
Social Media Marketing
Facebook Ads
Available for hire fromNegotiable
Contracts

Projects

Case Study: Unlocking Scalable Profitability at Cuts Clothing

Overview: At Cuts Clothing, one of the fastest-growing DTC apparel brands globally, I led Growth Marketing across performance, retention, influencer, and creative strategy. During my time, I helped the company manage and scale an 8-figure global ad budget while driving efficiency and customer acquisition at scale. Challenge: Heading into Q4 2022, Cuts faced increasing acquisition costs and hadn’t seen first-order profitability in over 3 years—despite aggressive YoY revenue goals during the holiday season. My Approach: Creative & Offer Strategy Revamp Rolled out a new paid creative testing framework tied to clear hooks, angles, and funnel stages. Partnered with the internal team to develop fresh offers tailored to seasonal and gifting behavior. Meta Account Restructure Overhauled the Meta ad account strategy, optimizing audience segmentation and budget allocation. Introduced a modular creative testing structure and ROAS-positive scaling model. Retention & Lifecycle Coordination Aligned email and SMS flows with paid offers and creative themes to improve AOV and LTV. Collaborated cross-functionally to time site promos, drops, and remarketing windows for peak lift. Results: Achieved First-Order Profitability for the first time in 3+ years during Q4 2022 YoY Revenue Growth during the most competitive quarter of the year Improved Blended CAC & ROAS while increasing paid media spend Tightened Full-Funnel Efficiency, driving better retention and second-order conversion rates

Work History

I

Chief Operating Officer

ItalicLead initiatives on performance marketing, including forecasting, budget planning, account strategies, and creative planning.
T

Various Roles

Technology Start-up, Venture Capital, and Social Media MarketingWorked in diverse roles including building a technology start-up in the tattoo industry, venture capital, and social media marketing.
C

Growth Marketing Manager

Cuts ClothingFull-time EmployeeJul 2021 - Jul 2023 • 2 yrs 1 mo- Responsible for Global P&L - Manage, allocate, and efficiently spend an annual 8-figure advertising budget between Meta, Google, TikTok, Podcast, TV, Newsletter, and more. - Create and lead recurring and innovative GTM strategies and marketing initiatives to help boost customer acquisition, performance marketing efficiency, retention, brand awareness, and more. - Built the company's holistic growth forecast and worked with the executive team to create quarterly business-level goals to be the guide to the business's annual growth trajectory - Worked closely with the website, content, data analytics, partnerships, logistics, planning, and product team to create a growth machine in an effort to continue rapid growth. - Managing, working closely with, and dictating spend and strategy for an amazing team of 4 incredible media buyers to help scale paid media channels while maintaining high levels of efficiency.

Education

L

Loyola Marymount University

Bachelor's degree, Entrepreneurship
B

Branham High School

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.