Annelise Falzer

Growth Marketing Manager • Portland, OR, US

Growth Marketing

Creative Strategy

Influencer Marketing

Content Strategy

Paid Ads

Optimization

Available for hire fromNegotiable

Full-Time Roles

Contracts

Creative and data-driven growth marketer, eager to grow user acquisition and brand profitability.

Experienced growth marketer with a passion for creating content and strategies that drive results. With a background in managing a multitude of campaigns and channels, I've led brands to achieve their marketing objectives. I have built and implemented a testing framework throughout various industries, to continuously learn about consumers and optimize programs. In my free time, I love exploring the beautiful PNW and satisfying my sweet tooth with homemade baked treats.

Projects

Growth Creative Monthly Newsletter

Developed a weekly creative performance tracker and monthly newsletter, which greatly improved the distribution of critical performance insights and hypotheses to stakeholders. Impactful findings shared to in-house creative team as well as external partners, to optimize content driving new client acquisition. See More

Growth Creative Strategy

Testing framework and best practices to develop strong, conversion driving content.

Work History

Growth Marketing and Creative Strategy Lead

Stitch FixMay 2021 - Jan 2023 • 1 yr 9 mosProduced performance-driven creative to drive efficient client growth and retention through a test and learn approach, unlocking key insights to fuel optimization. Through leading this agile, iterative and cross functional creative process, assets drove significantly higher CVR and improved CPAs by +30% - Spearheaded always on and Integrated Marketing Campaign growth strategy and briefing process for all digital paid channels, including strategic priorities, performance, testing opportunities and channel best practices - Established a cross-functional work stream with the organic influencer and social team, promoting collaboration and effective communication, which drove significant performance gains for both departments and overall growth for the business - Created a growth specific influencer/ creator workstream, navigating external partnerships to diversify our creative portfolio and tap into new platform trends - Developed a weekly creative performance tracker and monthly newsletter, which greatly improved the distribution of critical performance insights and hypotheses to stakeholders

Senior Manager, Omni Media

Calvin KleinMay 2018 - Apr 2021 • 3 yrsBegan as a performance marketing manager for the DTC business and was promoted to lead strategy for North America full-funnel media. Played a key role in moving media services in-house, including team buildout and operations development. - Directed cross-channel budget planning and allocation for upwards of $30M, working with the brand team, licensees and senior leadership, to achieve financial targets - Led and coached the development of a growth team, implementing data-driven marketing strategies and fostering collaboration to achieve organizational goals - Developed and managed vendor relationships, including traditional outdoor advertising, digital media outlets and new affiliate partnerships, ensuring the delivery of high-quality goods and services - Served as a key liaison between the ecommerce and media departments, facilitating collaboration to align product availability, priorities and customer journey paths

Digital Marketing Manager

Kate SpadeJul 2017 - May 2018 • 11 mosLed the efficient delivery of aggressive category and channel growth, taking ownership of and optimizing key channels that drove a remarkable average of 27% YoY revenue growth while improving ROAS by 35%. - Led paid search, affiliate and SEO channels, consistently analyzing performance metrics, identifying opportunities to increase efficiency, implementing strategies to improve ROI and drive results - Owned and managed budgets across multiple channels, regulating KPIs to meet and exceed company goals - Collaborated with the ecommerce team to brainstorm and execute new growth tactics across Kate Spade US, Canada and outlet businesses - Structured monthly planning meetings to align all channel calendars, driving seamless launches and promotions throughout the fiscal year

Account Manager

RakutenJun 2013 - Jun 2017 • 4 yrs 1 moPromoted three times within four-year tenure by consistently providing outstanding client service and affiliate expertise, allowing for increased account leadership opportunities. - Managed the affiliate programs for a portfolio of leading online retailers including, Saks Fifth Avenue, Lord & Taylor, JCPenney and Microsoft Store - Supported quarterly in-person account reviews with c-suite level executives and leaders, honing my ability to effectively communicate complex ideas and build strong relationships with key decision-makers - Conducted in-depth analysis of clients’ competitive landscape and success of placements providing spend recommendations and optimization strategies based on individual client KPIs - Created and oversaw a project management system that tracked creative assets, promotions, and deadlines across ten retail brands, resulting in a more streamlined process and improved efficiency in media placements

Education

Loyola Marymount University

Bachelor's, CommunicationsAug 2009 - May 2013

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