Top Talent like Avni are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Avni Mehrotra

Project Manager
Available for hire fromNegotiable
Contracts
Strategic Media and Content Leader | Georgetown MBA | Former Amazon PM | Dynamic in High-Growth Media and Tech
I’m a strategy-driven product and operations leader with 13+ years of experience across Amazon, high-growth startups, and global media. I’ve built and scaled monetization platforms, led large-scale cross-functional initiatives, and launched creator content businesses from 0→1. My experience spans product strategy, GTM, ops, business modeling, and platform growth—especially in the streaming, media, and creator economy space. As a former Amazon PM and founder, I bring a hybrid mindset that’s both structured and scrappy. I thrive in fast-paced environments and love working at the intersection of content, data, and innovation. Currently exploring strategy, ops, and product roles in media, entertainment, and storytelling-driven tech—especially in companies like Netflix, Wondery, Tandem, and PocketFM. I am always eager to learn, challenge myself, and explore new opportunities. I hold an MBA from Georgetown University and a Bachelor's in Journalism & Mass Communications from the University of Mumbai. Additionally, I am a member of the Harvard Business Review Advisory Council, and a thought leader in the content strategy, brand strategy, digital marketing and product strategy space. I am a certified scuba diver and yoga instructor, fluent in English, Hindi, Urdu, and Punjabi.

Work History

K

Founder and Strategy Lead

Kalā Studios & InvestmentsLead investor and partner for an investment fund worth $80M; executive produced and invested $12M in 150+ YouTube, Meta, TikTok and Spotify creators / gamers / influencers generating $21M in combined revenue; realizing a 22% IRR for investors. Owned monetization solutions, e-commerce fulfillment advisory, executive and line production logistics, brand collaborations, affiliate marketing, data and growth analytics, and content strategy to generate 40M+ in combined views and 5M+ in combined downloads.
W

Co-Founder

WooffaNov 2022 - Jun 2025 • 2 yrs 8 mosFounded and scaled Wooffa, a modern pet care venture offering dog daycare, training, and curated e-commerce products for pet parents. Built the brand from scratch — including visual identity, tone of voice, and community positioning — to resonate with millennial dog owners and first-time pet parents. Grew customer base via local partnerships, SEO-optimized blog content, organic Instagram growth, and positive word of mouth. Developed proprietary dog training programs rooted in behavioral science and positive reinforcement, resulting in high client retention and referrals. Launched an e-commerce arm selling training aids, enrichment toys, and pet wellness products — achieving [insert % profit or revenue stat if known]. Managed day-to-day operations, digital marketing, and client acquisition while expanding the business model beyond physical services into scalable online offerings. Built and led a small cross-functional team of trainers, content creators, and fulfillment partners. Received consistent 5-star reviews and built a loyal, engaged customer community both locally and online.
A

Senior Product Manager - Strategy & Special Projects

AmazonJun 2020 - Jul 2024 • 4 yrs 2 mosOwned strategy for internal tooling and ops platforms supporting $1B+ content delivery at scale. Led merger of two digital product lines into unified content entitlement system; cut costs by $2M. Built dashboards that improved visibility and reduced vendor reporting time by 80%. Partnered with marketing, finance, and ops on seasonal campaign coordination across 30+ teams.
F

MBA Consultant

FengHe Fund Management Pte LtdJan 2020 - May 2020 • 5 mos
G

Graduate Research Assistant

Georgetown UniversityJan 2019 - May 2020 • 1 yr 5 mosStatistical Analysis for Value Investing, Entrepreneurship and Venture Capital, Impact Investing, Understanding Entrepreneurship, Leadership Fellow.
H

Member

Harvard Business ReviewNov 2017 - Jun 2019 • 1 yr 8 mos
I

Executive Producer

Inc. ArabiaMar 2017 - Apr 2018 • 1 yr 2 mosRestructured magazine’s revenue model (previously only advertising and subscriptions) and created a positive cashflow generating revenue source via a fully monetized web series; generated $150K in revenue, 66% profitability (vis-à-vis industry average of 7%-20%). Led 100+ people including 20+ production personnel, 50+ bloggers and 20 restaurant businesses to conceptualize, script, and finance magazine’s expansion in new media; identified brand integrations, affiliate marketing, and sponsored videos as a viable revenue source.
W

Media And Communications Officer

World Government Summit - القمة العالمية للحكوماتJan 2017 - Mar 2017 • 3 mosWorked with the Prime Minister's Office, UAE to create and disseminate 300+ press releases for 100+ Arabic and International publications covering International Cabinet Ministers and Fortune 500 CEOs namely Elon Musk, Travis Kalanick on ideas of sustainability, basic income, food security, smart cities, etc.
L

Executive Producer

Lettucereview.comApr 2013 - Mar 2017 • 4 yrsFounded a monetized multimedia production company and e-commerce website that gave 300+ Indian hospitality businesses an audience of 7M+ readers and drove sales worth $250K. Produced video content for international publications like The Daily Meal, Foodbeast, Eater, etc. Helped Asian brands reach 6M+ readers and gain combined revenue of $120K; drove average of 50K hits per post for these websites and increased Indian penetration by 400%.
P

Head of Marketing and Brand Strategy

Passion F & BSep 2015 - Dec 2016 • 1 yr 4 mosRan 10-person marketing department that overhauled the company’s existing marketing strategy; increased brand visibility by 225% and company revenue by 92% in 6 months, saving $180K (90% the current advertising budget). Awarded ‘Passion Business Excellence’ for designing a replicable restaurant launch strategy with autonomous processes for social media & PR that are being used for the launch of 2 new restaurants in Kuwait and Saudi Arabia.

Education

G

Georgetown University

Master of Business Administration - MBA2018 - 2020
U

University of Mumbai

Bachelors of Mass Media, Journalism2009 - 2012

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Media and Content Leader | Georgetown MBA | Former Amazon PM | Dynamic in High-Growth Media and Tech
I’m a strategy-driven product and operations leader with 13+ years of experience across Amazon, high-growth startups, and global media. I’ve built and scaled monetization platforms, led large-scale cross-functional initiatives, and launched creator content businesses from 0→1. My experience spans product strategy, GTM, ops, business modeling, and platform growth—especially in the streaming, media, and creator economy space. As a former Amazon PM and founder, I bring a hybrid mindset that’s both structured and scrappy. I thrive in fast-paced environments and love working at the intersection of content, data, and innovation. Currently exploring strategy, ops, and product roles in media, entertainment, and storytelling-driven tech—especially in companies like Netflix, Wondery, Tandem, and PocketFM. I am always eager to learn, challenge myself, and explore new opportunities. I hold an MBA from Georgetown University and a Bachelor's in Journalism & Mass Communications from the University of Mumbai. Additionally, I am a member of the Harvard Business Review Advisory Council, and a thought leader in the content strategy, brand strategy, digital marketing and product strategy space. I am a certified scuba diver and yoga instructor, fluent in English, Hindi, Urdu, and Punjabi.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Ishan Patel

Results-Oriented Growth Marketing Strategist | Senior Brand Manager | Driving Measurable Business Growth Through Innovation and Strategy.
Growth Marketing Management • Creative & Brand Strategy • Business Intelligence • 14 years of exp. • Pune, MH, IN

Matthew Corpuz

Storyteller & strategist: Content Marketer fueling brands across platforms (video, social, written). Adaptable, results-oriented.
Content Marketing • Social Media Marketing • Video & Animation Design • Los Angeles, CA, US

Juliana Raynor

Marketing Expert and Social Media Manager | Elevating messages through creative strategy for content that captivates and converts.
Copywriting • Social Media Marketing • 5 years of exp. • Colts Neck, NJ, US

Jonah Moreno

Story-First Growth Executive | 14B+ Views, $30M+ Deals | Disney, MrBeast, NatGeo | Creative & Data-Driven Storytelling
Content Marketing • 9 years of exp. • UT, US

Top Talent like Avni are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Avni Mehrotra

Project Manager
Available for hire fromNegotiable
Contracts

Work History

K

Founder and Strategy Lead

Kalā Studios & InvestmentsLead investor and partner for an investment fund worth $80M; executive produced and invested $12M in 150+ YouTube, Meta, TikTok and Spotify creators / gamers / influencers generating $21M in combined revenue; realizing a 22% IRR for investors. Owned monetization solutions, e-commerce fulfillment advisory, executive and line production logistics, brand collaborations, affiliate marketing, data and growth analytics, and content strategy to generate 40M+ in combined views and 5M+ in combined downloads.
W

Co-Founder

WooffaNov 2022 - Jun 2025 • 2 yrs 8 mosFounded and scaled Wooffa, a modern pet care venture offering dog daycare, training, and curated e-commerce products for pet parents. Built the brand from scratch — including visual identity, tone of voice, and community positioning — to resonate with millennial dog owners and first-time pet parents. Grew customer base via local partnerships, SEO-optimized blog content, organic Instagram growth, and positive word of mouth. Developed proprietary dog training programs rooted in behavioral science and positive reinforcement, resulting in high client retention and referrals. Launched an e-commerce arm selling training aids, enrichment toys, and pet wellness products — achieving [insert % profit or revenue stat if known]. Managed day-to-day operations, digital marketing, and client acquisition while expanding the business model beyond physical services into scalable online offerings. Built and led a small cross-functional team of trainers, content creators, and fulfillment partners. Received consistent 5-star reviews and built a loyal, engaged customer community both locally and online.
A

Senior Product Manager - Strategy & Special Projects

AmazonJun 2020 - Jul 2024 • 4 yrs 2 mosOwned strategy for internal tooling and ops platforms supporting $1B+ content delivery at scale. Led merger of two digital product lines into unified content entitlement system; cut costs by $2M. Built dashboards that improved visibility and reduced vendor reporting time by 80%. Partnered with marketing, finance, and ops on seasonal campaign coordination across 30+ teams.
F

MBA Consultant

FengHe Fund Management Pte LtdJan 2020 - May 2020 • 5 mos
G

Graduate Research Assistant

Georgetown UniversityJan 2019 - May 2020 • 1 yr 5 mosStatistical Analysis for Value Investing, Entrepreneurship and Venture Capital, Impact Investing, Understanding Entrepreneurship, Leadership Fellow.
H

Member

Harvard Business ReviewNov 2017 - Jun 2019 • 1 yr 8 mos
I

Executive Producer

Inc. ArabiaMar 2017 - Apr 2018 • 1 yr 2 mosRestructured magazine’s revenue model (previously only advertising and subscriptions) and created a positive cashflow generating revenue source via a fully monetized web series; generated $150K in revenue, 66% profitability (vis-à-vis industry average of 7%-20%). Led 100+ people including 20+ production personnel, 50+ bloggers and 20 restaurant businesses to conceptualize, script, and finance magazine’s expansion in new media; identified brand integrations, affiliate marketing, and sponsored videos as a viable revenue source.
W

Media And Communications Officer

World Government Summit - القمة العالمية للحكوماتJan 2017 - Mar 2017 • 3 mosWorked with the Prime Minister's Office, UAE to create and disseminate 300+ press releases for 100+ Arabic and International publications covering International Cabinet Ministers and Fortune 500 CEOs namely Elon Musk, Travis Kalanick on ideas of sustainability, basic income, food security, smart cities, etc.
L

Executive Producer

Lettucereview.comApr 2013 - Mar 2017 • 4 yrsFounded a monetized multimedia production company and e-commerce website that gave 300+ Indian hospitality businesses an audience of 7M+ readers and drove sales worth $250K. Produced video content for international publications like The Daily Meal, Foodbeast, Eater, etc. Helped Asian brands reach 6M+ readers and gain combined revenue of $120K; drove average of 50K hits per post for these websites and increased Indian penetration by 400%.
P

Head of Marketing and Brand Strategy

Passion F & BSep 2015 - Dec 2016 • 1 yr 4 mosRan 10-person marketing department that overhauled the company’s existing marketing strategy; increased brand visibility by 225% and company revenue by 92% in 6 months, saving $180K (90% the current advertising budget). Awarded ‘Passion Business Excellence’ for designing a replicable restaurant launch strategy with autonomous processes for social media & PR that are being used for the launch of 2 new restaurants in Kuwait and Saudi Arabia.

Education

G

Georgetown University

Master of Business Administration - MBA2018 - 2020
U

University of Mumbai

Bachelors of Mass Media, Journalism2009 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.