Top Talent like Ishan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ishan Patel

Growth Marketing Manager
Creative & Brand Strategist
Business Intelligence Analyst
Pune, MH, IN
Branding
Digital Marketing
Brand Strategy
LinkedIn Ads
Brand Development
Search Engine Marketing
Social Ad Campaigns
Messaging Strategy
Facebook Ads
Integrated Marketing
Promotional Marketing
Content Creation
Advertising
Creative Marketing
Social Media Marketing
Marketing
Marketing Strategy
Available for hire fromNegotiable
Contracts
Results-Oriented Growth Marketing Strategist | Senior Brand Manager | Driving Measurable Business Growth Through Innovation and Strategy.
I am a seasoned Growth Marketing Strategist with 14+ years of experience in driving business growth through innovative strategies, client relationship management, and digital marketing expertise. With a proven track record of executing successful campaigns for leading brands like Bharat Gas, MAK Lubricants, Luxor, and Virgin Hills Wines, I specialize in crafting 360-degree marketing campaigns that deliver measurable results. My expertise spans brand positioning, SEO, SEM, SMM, programmatic advertising, and team leadership, with a passion for storytelling and data-driven decision-making. I thrive on anticipating market trends and developing forward-thinking strategies that resonate with target audiences and drive long-term growth. Let’s connect if you're looking for a leader who can elevate brand value, enhance customer engagement, and create impactful marketing solutions.

Projects

Strategic Brand Positioning & 360° Marketing Plan for Virgin Hills Wines

I led the strategic repositioning of Virgin Hills Wines, transforming it from a niche boutique label into a premium yet inclusive wine brand. Indian wines often face consumer skepticism, with imported brands seen as superior. My challenge was to change perceptions, expand audience reach, and position Virgin Hills as India’s premium wine brand. How I Drove Change: ✔ Repositioned the Brand Narrative – Developed a storytelling-led approach, focusing on Indian terroir, craftsmanship, and world-class quality to rival imported wines. ✔ Designed a 360° Marketing Strategy – Implemented Hero, Hub, and Hygiene content, utilizing social media, PR, and influencer collaborations to build trust and engagement. ✔ Expanded Target Audience – Shifted the focus from celebratory wine for special occasions to an everyday lifestyle choice, appealing to urban professionals, young adults, and casual wine drinkers. ✔ Executed a Multi-Channel GTM Strategy – Integrated PR outreach, influencer-led campaigns, experiential marketing, and offline activations to strengthen brand recall. ✔ Boosted Digital & Retail Presence – Enhanced social media engagement, UGC campaigns, and paid media strategies, leading to higher brand affinity and recognition. ✔ Structured a Scalable Roadmap – Developed a phased execution plan ensuring sustained audience engagement, increased sales, and long-term market penetration. Through strategic brand repositioning and a multi-channel execution plan, I helped Virgin Hills Wines establish itself as India’s leading premium wine brand, bridging the gap between local craftsmanship and global quality standards. 🚀See More

Brand Positioning & 360° Marketing Strategy for My Heeba

I led the brand transformation and market expansion for My Heeba, a vegan, cruelty-free baby care brand, by implementing a high-impact, data-driven marketing strategy. Faced with low brand awareness, weak digital presence, and tough competition from established brands, My Heeba needed a strategic shift to become a market leader in ethical baby care. How I Drove Change: ✔ Redefined Brand Positioning & Messaging – Shifted My Heeba’s narrative from just another baby care brand to a trustworthy, premium, and eco-conscious choice, ensuring it resonated with modern, value-driven parents. ✔ Revamped E-commerce & Amazon Strategy – Optimized product listings, enhanced brand content (EBC), and implemented SEO-focused strategies, leading to a higher product ranking, increased conversions, and stronger customer trust. ✔ Developed & Executed a 360° Growth Strategy – Created a Hero, Hub, and Hygiene content framework, driving awareness and engagement through social media storytelling, influencer partnerships, and PR activations. ✔ Boosted Sales & Customer Engagement – Designed a high-performing paid media strategy (Meta Ads, Google Ads, Amazon PPC) combined with offline activations (society samplings, workshops, and parent meetups), increasing brand recall and purchase intent. ✔ Created a Scalable 3-Month Execution Roadmap – Established a phased approach for sustainable brand growth, ensuring continuous audience engagement, retargeting, and long-term market penetration. Through insight-driven brand repositioning and a robust marketing execution plan, I helped My Heeba gain consumer trust, increase engagement, and scale sales—setting it apart in the highly competitive baby care market. 🚀See More

Work History

F

Marketing Consultant

Freelance+ Designed & Pitched creative campaigns for National Pharma, My Heeba, and Virgin Hills Wines. + Delivered 360-degree marketing plans to enhance brand visibility and growth. + Delivered 360-degree marketing plans focused on business growth, customer acquisition, and brand positioning. + Used storytelling and data-driven strategies to meet client goals.
M

Business and Strategy Group Head

Marketing AgencyMar 2024 - Sep 2024 • 7 mos+ Expanded the company’s business in Pune, identifying new opportunities and closing high-value deals. + Led new business development efforts, securing 11 new clients in six months. + Designed and executed high-impact marketing pitches for clients including MAK Lubricants and Luxor Doodles. + Mentored a team of 25, fostering collaboration across creative and media planning departments.
I

Marketing Manager

iVOOMi IndiaFeb 2022 - Mar 2024 • 2 yrs 2 mos+ Achieved yearly 800% ROAS and optimized CAC through innovative performance and branding campaigns. + Secured partnerships with banks and NBFCs, boosting sales by 23%. + Conceptualized and produced brand media films and photoshoots, elevating product appeal. + Led, overseen, and successfully launched three major products, ensuring effective go-to-market strategies. + Oversaw B2B partnerships to drive the company’s business growth.
T

Marketing Manager

TEKTRONIX TECHNOLOGIESSep 2020 - Jan 2022 • 1 yr 5 mos+ Led B2B new business development pitches, securing partnerships and driving organizational growth. + Directed comprehensive digital marketing strategies, boosting lead generation and conversions. + Oversaw social media management and SEO to improve online visibility.
F

Content Media, Marketing, Event Management & Sales

FreelancingMar 2018 - Aug 2020 • 2 yrs 6 mos+ Planned and executed corporate events, ensuring seamless experiences for clients and stakeholders. + Developed and implemented digital marketing campaigns for 60+ clients, driving significant business growth. + Created engaging media content, including promotional and marketing materials, to effectively convey brand messaging. + Produced high-quality corporate and promotional films as a cinematographer and editor, enhancing brand visibility. + Designed educational videos for pharmaceutical companies, simplifying complex medical information. + Built and revamped websites using WordPress, delivering visually appealing and user-friendly platforms.
T

Marketing and Operations Manager

The Security AllianceOct 2013 - Feb 2018 • 4 yrs 5 mos+ Spearheaded marketing initiatives, vendor negotiations, and lead generation efforts, driving revenue growth. + Implemented robust inventory management practices and streamlined operations.
B

Asst Editor

BIG Animation (I) Pvt. Ltd.Jul 2011 - Feb 2013 • 1 yr 8 mos

Education

D

Delhi School of Internet Marketing

Master's degree, Marketing
B

Big Animation

Masters In Animation, Animation, Interactive Technology, Video Graphics and Special Effects2009 - 2011
S

Savitribai Phule Pune University

Diploma of Education, Mechanical Engineering2006 - 2009

Similar Pangeans

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Growth Marketing Management • Product Marketing • Creative & Brand Strategy • 11 years of exp. • Barcelona, CT, ES

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Chynna V.

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Results-Oriented Growth Marketing Strategist | Senior Brand Manager | Driving Measurable Business Growth Through Innovation and Strategy.
I am a seasoned Growth Marketing Strategist with 14+ years of experience in driving business growth through innovative strategies, client relationship management, and digital marketing expertise. With a proven track record of executing successful campaigns for leading brands like Bharat Gas, MAK Lubricants, Luxor, and Virgin Hills Wines, I specialize in crafting 360-degree marketing campaigns that deliver measurable results. My expertise spans brand positioning, SEO, SEM, SMM, programmatic advertising, and team leadership, with a passion for storytelling and data-driven decision-making. I thrive on anticipating market trends and developing forward-thinking strategies that resonate with target audiences and drive long-term growth. Let’s connect if you're looking for a leader who can elevate brand value, enhance customer engagement, and create impactful marketing solutions.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Alena Danko

Marketing Leader Driving Growth through Digital Channels | Data-driven, Creative, and Analytical
Growth Marketing Management • Product Marketing • Creative & Brand Strategy • 11 years of exp. • Barcelona, CT, ES

Rishab Parashar

Founder & Chief Growth Strategist, Pinnacle Growth Consulting | Scaling Consumer Brands’ Revenue Across D2C, E‑Commerce & Omnichannel
Growth Marketing Management • Product Marketing • Full-Stack Development • 10 years of exp. • DL, IN

Shivanshu Sinha

Co-Founder @ BrndGuru | Scaling Brands with Growth Systems & Agile Operations | Project Management Expert
Project Management • 7 years of exp. • New York, NY, US

Chynna V.

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Growth Marketing Management • Email Marketing • Product Marketing • 20 years of exp. • New York, NY, US

Top Talent like Ishan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ishan Patel

Growth Marketing Manager
Creative & Brand Strategist
Business Intelligence Analyst
Pune, MH, IN
Branding
Digital Marketing
Brand Strategy
LinkedIn Ads
Brand Development
Search Engine Marketing
Social Ad Campaigns
Messaging Strategy
Facebook Ads
Integrated Marketing
Promotional Marketing
Content Creation
Advertising
Creative Marketing
Social Media Marketing
Marketing
Marketing Strategy
Available for hire fromNegotiable
Contracts

Projects

Strategic Brand Positioning & 360° Marketing Plan for Virgin Hills Wines

I led the strategic repositioning of Virgin Hills Wines, transforming it from a niche boutique label into a premium yet inclusive wine brand. Indian wines often face consumer skepticism, with imported brands seen as superior. My challenge was to change perceptions, expand audience reach, and position Virgin Hills as India’s premium wine brand. How I Drove Change: ✔ Repositioned the Brand Narrative – Developed a storytelling-led approach, focusing on Indian terroir, craftsmanship, and world-class quality to rival imported wines. ✔ Designed a 360° Marketing Strategy – Implemented Hero, Hub, and Hygiene content, utilizing social media, PR, and influencer collaborations to build trust and engagement. ✔ Expanded Target Audience – Shifted the focus from celebratory wine for special occasions to an everyday lifestyle choice, appealing to urban professionals, young adults, and casual wine drinkers. ✔ Executed a Multi-Channel GTM Strategy – Integrated PR outreach, influencer-led campaigns, experiential marketing, and offline activations to strengthen brand recall. ✔ Boosted Digital & Retail Presence – Enhanced social media engagement, UGC campaigns, and paid media strategies, leading to higher brand affinity and recognition. ✔ Structured a Scalable Roadmap – Developed a phased execution plan ensuring sustained audience engagement, increased sales, and long-term market penetration. Through strategic brand repositioning and a multi-channel execution plan, I helped Virgin Hills Wines establish itself as India’s leading premium wine brand, bridging the gap between local craftsmanship and global quality standards. 🚀

Brand Positioning & 360° Marketing Strategy for My Heeba

I led the brand transformation and market expansion for My Heeba, a vegan, cruelty-free baby care brand, by implementing a high-impact, data-driven marketing strategy. Faced with low brand awareness, weak digital presence, and tough competition from established brands, My Heeba needed a strategic shift to become a market leader in ethical baby care. How I Drove Change: ✔ Redefined Brand Positioning & Messaging – Shifted My Heeba’s narrative from just another baby care brand to a trustworthy, premium, and eco-conscious choice, ensuring it resonated with modern, value-driven parents. ✔ Revamped E-commerce & Amazon Strategy – Optimized product listings, enhanced brand content (EBC), and implemented SEO-focused strategies, leading to a higher product ranking, increased conversions, and stronger customer trust. ✔ Developed & Executed a 360° Growth Strategy – Created a Hero, Hub, and Hygiene content framework, driving awareness and engagement through social media storytelling, influencer partnerships, and PR activations. ✔ Boosted Sales & Customer Engagement – Designed a high-performing paid media strategy (Meta Ads, Google Ads, Amazon PPC) combined with offline activations (society samplings, workshops, and parent meetups), increasing brand recall and purchase intent. ✔ Created a Scalable 3-Month Execution Roadmap – Established a phased approach for sustainable brand growth, ensuring continuous audience engagement, retargeting, and long-term market penetration. Through insight-driven brand repositioning and a robust marketing execution plan, I helped My Heeba gain consumer trust, increase engagement, and scale sales—setting it apart in the highly competitive baby care market. 🚀

Work History

F

Marketing Consultant

Freelance+ Designed & Pitched creative campaigns for National Pharma, My Heeba, and Virgin Hills Wines. + Delivered 360-degree marketing plans to enhance brand visibility and growth. + Delivered 360-degree marketing plans focused on business growth, customer acquisition, and brand positioning. + Used storytelling and data-driven strategies to meet client goals.
M

Business and Strategy Group Head

Marketing AgencyMar 2024 - Sep 2024 • 7 mos+ Expanded the company’s business in Pune, identifying new opportunities and closing high-value deals. + Led new business development efforts, securing 11 new clients in six months. + Designed and executed high-impact marketing pitches for clients including MAK Lubricants and Luxor Doodles. + Mentored a team of 25, fostering collaboration across creative and media planning departments.
I

Marketing Manager

iVOOMi IndiaFeb 2022 - Mar 2024 • 2 yrs 2 mos+ Achieved yearly 800% ROAS and optimized CAC through innovative performance and branding campaigns. + Secured partnerships with banks and NBFCs, boosting sales by 23%. + Conceptualized and produced brand media films and photoshoots, elevating product appeal. + Led, overseen, and successfully launched three major products, ensuring effective go-to-market strategies. + Oversaw B2B partnerships to drive the company’s business growth.
T

Marketing Manager

TEKTRONIX TECHNOLOGIESSep 2020 - Jan 2022 • 1 yr 5 mos+ Led B2B new business development pitches, securing partnerships and driving organizational growth. + Directed comprehensive digital marketing strategies, boosting lead generation and conversions. + Oversaw social media management and SEO to improve online visibility.
F

Content Media, Marketing, Event Management & Sales

FreelancingMar 2018 - Aug 2020 • 2 yrs 6 mos+ Planned and executed corporate events, ensuring seamless experiences for clients and stakeholders. + Developed and implemented digital marketing campaigns for 60+ clients, driving significant business growth. + Created engaging media content, including promotional and marketing materials, to effectively convey brand messaging. + Produced high-quality corporate and promotional films as a cinematographer and editor, enhancing brand visibility. + Designed educational videos for pharmaceutical companies, simplifying complex medical information. + Built and revamped websites using WordPress, delivering visually appealing and user-friendly platforms.
T

Marketing and Operations Manager

The Security AllianceOct 2013 - Feb 2018 • 4 yrs 5 mos+ Spearheaded marketing initiatives, vendor negotiations, and lead generation efforts, driving revenue growth. + Implemented robust inventory management practices and streamlined operations.
B

Asst Editor

BIG Animation (I) Pvt. Ltd.Jul 2011 - Feb 2013 • 1 yr 8 mos

Education

D

Delhi School of Internet Marketing

Master's degree, Marketing
B

Big Animation

Masters In Animation, Animation, Interactive Technology, Video Graphics and Special Effects2009 - 2011
S

Savitribai Phule Pune University

Diploma of Education, Mechanical Engineering2006 - 2009

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.