Ishan Patel

Growth Marketing Manager • Creative & Brand Strategist • Business Intelligence Analyst • Pune, MH, IN

Branding

Digital Marketing

Brand Strategy

LinkedIn Ads

Brand Development

Search Engine Marketing

Messaging Strategy

Facebook Ads

Integrated Marketing

Promotional Marketing

Content Creation

Advertising

Creative Marketing

Marketing

Marketing Strategy

Available for hire fromNegotiable

Contracts

Results-Oriented Growth Marketing Strategist | Senior Brand Manager | Driving Measurable Business Growth Through Innovation and Strategy.

I am a seasoned Growth Marketing Strategist with 14+ years of experience in driving business growth through innovative strategies, client relationship management, and digital marketing expertise. With a proven track record of executing successful campaigns for leading brands like Bharat Gas, MAK Lubricants, Luxor, and Virgin Hills Wines, I specialize in crafting 360-degree marketing campaigns that deliver measurable results. My expertise spans brand positioning, SEO, SEM, SMM, programmatic advertising, and team leadership, with a passion for storytelling and data-driven decision-making. I thrive on anticipating market trends and developing forward-thinking strategies that resonate with target audiences and drive long-term growth. Let’s connect if you're looking for a leader who can elevate brand value, enhance customer engagement, and create impactful marketing solutions.

Projects

Strategic Brand Positioning & 360° Marketing Plan for Virgin Hills Wines

I led the strategic repositioning of Virgin Hills Wines, transforming it from a niche boutique label into a premium yet inclusive wine brand. Indian wines often face consumer skepticism, with imported brands seen as superior. My challenge was to change perceptions, expand audience reach, and position Virgin Hills as India’s premium wine brand. How I Drove Change: ✔ Repositioned the Brand Narrative – Developed a storytelling-led approach, focusing on Indian terroir, craftsmanship, and world-class quality to rival imported wines. ✔ Designed a 360° Marketing Strategy – Implemented Hero, Hub, and Hygiene content, utilizing social media, PR, and influencer collaborations to build trust and engagement. ✔ Expanded Target Audience – Shifted the focus from celebratory wine for special occasions to an everyday lifestyle choice, appealing to urban professionals, young adults, and casual wine drinkers. ✔ Executed a Multi-Channel GTM Strategy – Integrated PR outreach, influencer-led campaigns, experiential marketing, and offline activations to strengthen brand recall. ✔ Boosted Digital & Retail Presence – Enhanced social media engagement, UGC campaigns, and paid media strategies, leading to higher brand affinity and recognition. ✔ Structured a Scalable Roadmap – Developed a phased execution plan ensuring sustained audience engagement, increased sales, and long-term market penetration. Through strategic brand repositioning and a multi-channel execution plan, I helped Virgin Hills Wines establish itself as India’s leading premium wine brand, bridging the gap between local craftsmanship and global quality standards. 🚀See More

Brand Positioning & 360° Marketing Strategy for My Heeba

I led the brand transformation and market expansion for My Heeba, a vegan, cruelty-free baby care brand, by implementing a high-impact, data-driven marketing strategy. Faced with low brand awareness, weak digital presence, and tough competition from established brands, My Heeba needed a strategic shift to become a market leader in ethical baby care. How I Drove Change: ✔ Redefined Brand Positioning & Messaging – Shifted My Heeba’s narrative from just another baby care brand to a trustworthy, premium, and eco-conscious choice, ensuring it resonated with modern, value-driven parents. ✔ Revamped E-commerce & Amazon Strategy – Optimized product listings, enhanced brand content (EBC), and implemented SEO-focused strategies, leading to a higher product ranking, increased conversions, and stronger customer trust. ✔ Developed & Executed a 360° Growth Strategy – Created a Hero, Hub, and Hygiene content framework, driving awareness and engagement through social media storytelling, influencer partnerships, and PR activations. ✔ Boosted Sales & Customer Engagement – Designed a high-performing paid media strategy (Meta Ads, Google Ads, Amazon PPC) combined with offline activations (society samplings, workshops, and parent meetups), increasing brand recall and purchase intent. ✔ Created a Scalable 3-Month Execution Roadmap – Established a phased approach for sustainable brand growth, ensuring continuous audience engagement, retargeting, and long-term market penetration. Through insight-driven brand repositioning and a robust marketing execution plan, I helped My Heeba gain consumer trust, increase engagement, and scale sales—setting it apart in the highly competitive baby care market. 🚀See More

Work History

Marketing Consultant

Freelance+ Designed & Pitched creative campaigns for National Pharma, My Heeba, and Virgin Hills Wines. + Delivered 360-degree marketing plans to enhance brand visibility and growth. + Delivered 360-degree marketing plans focused on business growth, customer acquisition, and brand positioning. + Used storytelling and data-driven strategies to meet client goals.

Business and Strategy Group Head

Marketing AgencyMar 2024 - Sep 2024 • 7 mos+ Expanded the company’s business in Pune, identifying new opportunities and closing high-value deals. + Led new business development efforts, securing 11 new clients in six months. + Designed and executed high-impact marketing pitches for clients including MAK Lubricants and Luxor Doodles. + Mentored a team of 25, fostering collaboration across creative and media planning departments.

Marketing Manager

iVOOMi IndiaFeb 2022 - Mar 2024 • 2 yrs 2 mos+ Achieved yearly 800% ROAS and optimized CAC through innovative performance and branding campaigns. + Secured partnerships with banks and NBFCs, boosting sales by 23%. + Conceptualized and produced brand media films and photoshoots, elevating product appeal. + Led, overseen, and successfully launched three major products, ensuring effective go-to-market strategies. + Oversaw B2B partnerships to drive the company’s business growth.

Marketing Manager

TEKTRONIX TECHNOLOGIESSep 2020 - Jan 2022 • 1 yr 5 mos+ Led B2B new business development pitches, securing partnerships and driving organizational growth. + Directed comprehensive digital marketing strategies, boosting lead generation and conversions. + Oversaw social media management and SEO to improve online visibility.

Content Media, Marketing, Event Management & Sales

FreelancingMar 2018 - Aug 2020 • 2 yrs 6 mos+ Planned and executed corporate events, ensuring seamless experiences for clients and stakeholders. + Developed and implemented digital marketing campaigns for 60+ clients, driving significant business growth. + Created engaging media content, including promotional and marketing materials, to effectively convey brand messaging. + Produced high-quality corporate and promotional films as a cinematographer and editor, enhancing brand visibility. + Designed educational videos for pharmaceutical companies, simplifying complex medical information. + Built and revamped websites using WordPress, delivering visually appealing and user-friendly platforms.

Marketing and Operations Manager

The Security AllianceOct 2013 - Feb 2018 • 4 yrs 5 mos+ Spearheaded marketing initiatives, vendor negotiations, and lead generation efforts, driving revenue growth. + Implemented robust inventory management practices and streamlined operations.

Asst Editor

BIG Animation (I) Pvt. Ltd.Jul 2011 - Feb 2013 • 1 yr 8 mos

Education

Delhi School of Internet Marketing

Master's degree, Marketing

Big Animation

Masters In Animation, Animation, Interactive Technology, Video Graphics and Special Effects2009 - 2011

Savitribai Phule Pune University

Diploma of Education, Mechanical Engineering2006 - 2009

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