Top Talent like Bernice are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Bernice Chow

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Growth Marketing Leader | Instacart
With a B.S. in Cognitive Science and a Minor in Business Information Management from UC Irvine, and further specialization through Reforge's Growth Series, I have built a robust career in marketing. Currently, I lead growth marketing at Instacart, focusing on marketplace acquisition strategies across North America and Canada. My previous roles include Digital Marketing Consultant at Tech for Campaigns, where I enhanced fundraising efforts for a political campaign, and Senior Manager of Marketing at Sprinklr, where I led global paid media strategies and managed a team of three. I also held positions as Manager of Marketing & Product and Senior Analyst at Sprinklr, driving marketing strategies and product adoption for high-profile clients like Universal Pictures and Lyft. My expertise spans across various marketing channels, audience segmentation, and performance optimization.

Work History

I

Growth Marketing

InstacartResponsible for supply & demand marketplace acquisition marketing strategy, experimentation, creative strategy, and budget management for North America & Canada across various marketing channels. Partner closely with product, data science, product marketing, design, legal, and external vendors teams to acquire shoppers and consumers.
T

Digital Marketing Consultant

Tech for CampaignsOct 2020 - Nov 2020 • 2 mosIncrease fundraising and engagement via robust digital marketing outreach to constituents, supporters, and donors for 2020 Missouri State House of Representatives candidate. Work with remote team to build and craft digital ads strategy & content, as well as provide expertise in the areas of audience segmentation and analytics.
S

Senior Manager, Marketing

SprinklrMar 2018 - May 2019 • 1 yr 3 mosLed global & regional paid media strategies and tactical executions across brand marketing campaigns, performance marketing campaigns and product launches in the entertainment & consumer electronics industries. Managed a team of 3 that were responsible for paid marketing strategy, campaign execution & optimization, and reporting on performance insights. Led hiring efforts for marketing interns and analysts for West Coast teams. Provided technical product solution expertise to clients to improve Sprinklr product adoption & usage. Client list included: Universal Pictures, Sonos.
S

Manager, Marketing & Product

SprinklrMar 2017 - Mar 2018 • 1 yr 1 moMARKETING: Managed a team that was responsible for marketing strategies & execution to help define and scale brand & direct response campaigns in the US in the retail e-commerce & entertainment industries. Led strategy & implementation of brand & direct response paid social strategies for a retail e-commerce brand across their 4 different lines of business in the US. PRODUCT: Acted as the liaison between the sales & product team to improve product adoption; collaborated with the sales & product team in road-mapping future product solutions & client requests into Sprinklr platform. Educated clients/advertisers on Sprinklr product features & functionalities to increase product adoption & usage through presentations and hands-on training sessions. Oversaw integration with ad partners, and validated data to ensure parity between internal reporting and partner's API. Client list included: Universal Pictures, Deckers - UGG, Hoka One One, Sanuk, Koolaburra.
S

Senior Analyst, Marketing

SprinklrMar 2016 - Mar 2017 • 1 yr 1 moExecuted and analyzed marketing campaigns across multiple industries on various social platforms such as Facebook, Instagram, Twitter, Pinterest, Snapchat, Yahoo, and Tumblr. Led the initiative to integrate Yahoo Gemini ad platform with Sprinklr to market to existing clients, worked cross-functionally with product managers, sales and developers. Optimized campaigns to maximize key KPI's for brand awareness, co-marketing, and user acquisition goals. Developed test & learn roadmaps for creatives, audience targeting, and new channels for a gaming client, growing the account to more than 50% share of voice globally on Yahoo and Tumblr. Created client-facing collateral and communicated key performance insights to clients on a weekly, monthly and quarterly basis. Trained incoming analysts and directly managed a team of analysts on execution, reporting, day-to-day optimization, and long-term strategies. Client list included: MachineZone, Deckers - Ugg, Lyft.

Education

U

UC Irvine

B.S., Cognitive Science
U

UC Irvine

Minor, Business Information Management
R

Reforge

Fall Cohort, Growth Series2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketing Leader | Instacart
With a B.S. in Cognitive Science and a Minor in Business Information Management from UC Irvine, and further specialization through Reforge's Growth Series, I have built a robust career in marketing. Currently, I lead growth marketing at Instacart, focusing on marketplace acquisition strategies across North America and Canada. My previous roles include Digital Marketing Consultant at Tech for Campaigns, where I enhanced fundraising efforts for a political campaign, and Senior Manager of Marketing at Sprinklr, where I led global paid media strategies and managed a team of three. I also held positions as Manager of Marketing & Product and Senior Analyst at Sprinklr, driving marketing strategies and product adoption for high-profile clients like Universal Pictures and Lyft. My expertise spans across various marketing channels, audience segmentation, and performance optimization.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Bernice are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Bernice Chow

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

I

Growth Marketing

InstacartResponsible for supply & demand marketplace acquisition marketing strategy, experimentation, creative strategy, and budget management for North America & Canada across various marketing channels. Partner closely with product, data science, product marketing, design, legal, and external vendors teams to acquire shoppers and consumers.
T

Digital Marketing Consultant

Tech for CampaignsOct 2020 - Nov 2020 • 2 mosIncrease fundraising and engagement via robust digital marketing outreach to constituents, supporters, and donors for 2020 Missouri State House of Representatives candidate. Work with remote team to build and craft digital ads strategy & content, as well as provide expertise in the areas of audience segmentation and analytics.
S

Senior Manager, Marketing

SprinklrMar 2018 - May 2019 • 1 yr 3 mosLed global & regional paid media strategies and tactical executions across brand marketing campaigns, performance marketing campaigns and product launches in the entertainment & consumer electronics industries. Managed a team of 3 that were responsible for paid marketing strategy, campaign execution & optimization, and reporting on performance insights. Led hiring efforts for marketing interns and analysts for West Coast teams. Provided technical product solution expertise to clients to improve Sprinklr product adoption & usage. Client list included: Universal Pictures, Sonos.
S

Manager, Marketing & Product

SprinklrMar 2017 - Mar 2018 • 1 yr 1 moMARKETING: Managed a team that was responsible for marketing strategies & execution to help define and scale brand & direct response campaigns in the US in the retail e-commerce & entertainment industries. Led strategy & implementation of brand & direct response paid social strategies for a retail e-commerce brand across their 4 different lines of business in the US. PRODUCT: Acted as the liaison between the sales & product team to improve product adoption; collaborated with the sales & product team in road-mapping future product solutions & client requests into Sprinklr platform. Educated clients/advertisers on Sprinklr product features & functionalities to increase product adoption & usage through presentations and hands-on training sessions. Oversaw integration with ad partners, and validated data to ensure parity between internal reporting and partner's API. Client list included: Universal Pictures, Deckers - UGG, Hoka One One, Sanuk, Koolaburra.
S

Senior Analyst, Marketing

SprinklrMar 2016 - Mar 2017 • 1 yr 1 moExecuted and analyzed marketing campaigns across multiple industries on various social platforms such as Facebook, Instagram, Twitter, Pinterest, Snapchat, Yahoo, and Tumblr. Led the initiative to integrate Yahoo Gemini ad platform with Sprinklr to market to existing clients, worked cross-functionally with product managers, sales and developers. Optimized campaigns to maximize key KPI's for brand awareness, co-marketing, and user acquisition goals. Developed test & learn roadmaps for creatives, audience targeting, and new channels for a gaming client, growing the account to more than 50% share of voice globally on Yahoo and Tumblr. Created client-facing collateral and communicated key performance insights to clients on a weekly, monthly and quarterly basis. Trained incoming analysts and directly managed a team of analysts on execution, reporting, day-to-day optimization, and long-term strategies. Client list included: MachineZone, Deckers - Ugg, Lyft.

Education

U

UC Irvine

B.S., Cognitive Science
U

UC Irvine

Minor, Business Information Management
R

Reforge

Fall Cohort, Growth Series2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.