Bhanu Prathap

Analytics

UX Strategy

Wireframing

UI/UX Design

Prototyping

Figma

Available for hire fromNegotiable

Contracts

Curious Designer | UX Expertise | MS HCI-D | Photographer & Traveler

I'm a passionate UX Designer seeking to find my next challenging opportunity. After a rewarding contract at Optum, I'm eager to leverage my 7 years of UX experience in crafting intuitive digital experiences. My expertise lies in growth design, systems thinking and building design systems. What do I bring to the team: - Expert in understanding and empathizing with users, uncovering their pain points through in-depth research and crafting intuitive user flows. - I leverage data analytics to take informed design decisions, ensuring solutions are effective and deliver measurable value. - With a strong foundation in building Figma libraries, I create scalable and consistent user interfaces. I'm proficient in Figma and can rapidly design and prototype new components. Recently, I've immersed myself in the complex world of healthcare, crafting user-centric solutions for consumers at Optum. This experience has solidified my ability to design for diverse audiences and create inclusive experiences. My creative side: Beyond the design world, I find inspiration in travel and photography. These passions fuel my creativity and help me approach challenges with fresh perspectives. I'm eager to collaborate on innovative projects and am open to new opportunities. Feel free to connect if you're building amazing digital products! Let's create something extraordinary together.

Projects

Making a case for Single Sign-On experience: Convincing stakeholders and shaping design

Successfully advocating for data-driven design, I convinced stakeholders to allocate a 25% budget increase for Rapid Iterative Testing, demonstrating the power of real-time user feedback. By leveraging A/B testing analytics and user insights from RITE, I influenced leadership to merge 13 LOBs into a unified SSO experience. This strategic decision resulted in a 60% boost in user confidence.See More

Work History

Lead Product Designer

Conagra BrandsSep 2024 - May 2025 • 9 mosManufacturing | B2B | Power-BI, Web • Spearheaded a user-centered redesign of critical Power BI dashboards for the Connected Shop to Floor platform, resulting in a 20% increase in User Retention and enhancing data-driven decision-making for 25 factory floor users. • Led 12 stakeholder interviews in one month, synthesizing cross-functional feedback (Operations, Quality) into actionable insights that shaped the product roadmap and informed the design of a ‘Contextual Daily Direction System’—boosting daily active users from 15 to 75. • Built and maintain a scalable component library with 40+ reusable components, accelerating development velocity, ensuring brand consistency, and improving accessibility compliance. • Owned end-to-end UX for a cross-platform alerts MVP (React Native), conducting rapid iterative testing with 12 users to refine user flows and interactions— resulting in 85.71% user confidence and 100% user satisfaction in usability testing.

Lead Product Designer

SoberFreelancerHealthTech | B2C | Mobile – Apple IOS and Android • Spearheaded the design and implementation of sobriety challenges (weekly, 14-day and monthly), resulting in sustained user engagement with an average of 150+ participants weekly actively tracking their sobriety. Added 30+ components to the component library featuring 100+ reusable components. • Leading the redesign of the app's calendar check-in feature, incorporating new retention-focused elements such as daily check-in tasks (Mood Check in, Daily Reading, Daily Pledge) • Oversaw the partnership and integration with BetterHelp for the "Dry January" challenge, which attracted 300+ participants through in-app clickthrough’s, and facilitated access to free therapy resources in collaboration with BetterHelp.

UX Designer

OptumApr 2023 - Sep 2024 • 1 yr 6 mosHealthTech | B2C | Web, Mobile-web • Redesigned Optum’s sign-in experience through 72+ hours of RITE and 20+ interviews, improving user confidence by 60% and SEQ ratings by 45%. • Led analysis of customer care calls, glassbox sessions, and conducted secondary research and boosted NPS by 20 by transforming support experience. • Established robust design system from scratch, instituting integration with Brand, increasing productivity by 60%, reduced design hours by 60%, and ensuring consistency in engineering handoffs. • Revitalized UHG’s cybersecurity portal in 2 weeks, improving information dissemination by 40% and user satisfaction during the Feb 2024 Change HealthCare cyber attack

Senior UX Designer

Serve IT Clinic, IUPart-time EmployeeJan 2022 - Dec 2022 • 1 yrE-commerce | B2C | Web, Mobile-web • Fostered strong client engagement and stakeholder satisfaction by conducting regular user interviews and implementing iterative design improvements, resulting in a 13% revenue increase via sign-ups for over 6 businesses. • Directed cross-functional teams in enhancing web and mobile-web platforms and successfully launch the site within 4 months, resulting in a 20% decrease in bounce rates and a 50% increase in session times.

UX Designer

Salesforce InternMay 2021 - Jun 2021 • 2 mos Trailhead Live | SaaS | B2C | Web • Elevated Trailhead Live’s content discovery by conducting heuristic evaluations and, enhancing content searchability and landing page design, which resulted in a 63% increase in user engagement. • Addressed usability issues by conducting contextual inquiry to understand user pain points, cutting the bounce rate by 45% through targeted user experience improvements within 1 month.

Education

Indiana University Bloomington

Graduate Student, Human Computer Interaction2021 - 2022

RV College Of Engineering

Bachelor of Engineering - BE, Electrical and Electronics Engineering2010 - 2015

Cambridge Public School

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