Top Talent like Breana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Breana H.

Creative & Brand Strategist • Data Analyst • Community Manager • Los Angeles, CA, US
Influencer Marketing
Strategic Partnerships
Diversity, Equity, & Inclusion (DEI)
Community Management
Event Planning
Campaign Management
Analytics
Affiliate Marketing
Partnership Development
Marketing
TikTok
Community Building
Influencer Outreach
Available for hire fromNegotiable
Contracts
Creator Programs & Content Acquisition Expert | TikTok, Twitch, Amazon Alum
I’m a strategic Program Manager with 5+ years of experience driving cross-functional programs at TikTok, Twitch, and Amazon — with a growing specialization in creator programs and influencer marketing. I build initiatives that help creators grow their content quality, monetize, and thrive across platforms. Whether launching first-of-its-kind communities or scaling high-impact content strategies, I’m passionate about helping people recognize their strengths and perform at their best. I’ve led cross-functional efforts across marketing, partnerships, and product teams to shape user programs from 0 → 1, drive retention, and elevate diverse creator voices. At TikTok, I built flagship TikTok Shop programs designed to incubate creators and accelerate their growth. Ask me about community marketing strategies, or how I’m blending tech + wellness to build the future of intentional living.

Projects

TikTok: A Juneteenth Experience

**About the Project:** I led the strategy, creative direction, and execution of TikTok Shop’s largest culture-first creator event to date — a experiential activation designed to celebrate Black creators, amplify culturally aligned brands, and drive measurable commerce impact. Bringing together 200+ top-tier creators, 10+ Black-owned brands, and dozens of industry stakeholders, this activation set a new standard for how community, content, and commerce intersect on and off TikTok. Deliverables: - Creative direction and programming across 4 immersive event zones - 10+ brand partnership activations through tiered sponsorships - Live panel programming, styling demos, and creator community engagement strategy - Event marketing strategy, including pre- and post-launch brand and creator amplification - Matchmaking and sampling strategy across 30+ brands and 200+ creators Results: - 250+ attendees including creators, founders, and internal stakeholders - 30+ brand activations including product demos, styling experiences, and immersive wellness stations - 3,000+ samples distributed and tracked for downstream GMV impact, projected 20–30% lift per creator - 250K+ organic impressions via #TikTokShopCreatorCommunity & #BlackTikTok - Overwhelming qualitative feedback from creators who felt “seen, valued, and celebrated” — and brands asking how to sponsor the next event - Laid the foundation for scalable creator event programming and future monetization tracks Check out the project URL for project media and more details.See More

TikTok Shop Creator Incubation Program

**About the Project:** The Fast-Track Program was designed to incubate high-potential creators into high-performing TikTok Shop Affiliates by providing curated education, strategic coaching, and milestone-based incentives. The goal: acquire net new creators for the Shop Affiliate program and help them each reach $5k in consistent GMV within 60 days. As the program lead, I architected the full-funnel strategy, developed the incubation framework, and drove execution across creator education, performance coaching, and product strategy. Deliverables: - Launched the Fast-Track program in under 30 days - Co-developed a 4-week affiliate training curriculum emphasizing organic storytelling content strategies - Created a scalable cohort model aligned with cultural tentpoles and verticals (e.g. Women’s History Month, Beauty, Health & Sports) - Built performance incentives, hero product discovery tools, and content playbooks - Led community ops and personalized coaching for multiple cohorts - Built post-program funnel into LaunchPad and Top Tier program pipelines for further growth and development of successful creators - Operationalized 1:50 creator management with seamless onboarding and support - A scalable event activation series to drive brand awareness and program acquisition Results: - 20% uplift in GMV efficiency for newly acquired and churned affiliates - Weekly level-up rates that outperformed platform average by 50–75% - 13% of creators made their first sale within 7 days — despite never having made affiliate content (vs. 2.6% platform avg.) - 8% of creators generated $5k+ in GMV in 30 days (vs. platform avg. of 3.7%) - Creator sentiment scores indicated strong satisfaction with education, brand partnerships, and support structure More details at the project URL.See More

Women’s History Month E-Commerce Activation

**About the Project:** The TikTok Connect: Women’s History Month Experience was an immersive, high-impact activation held in Los Angeles. The goal of the event was to amplify the stories of women creators, deepen brand awareness of TikTok Shop, and drive creator acquisition into the platform’s affiliate ecosystem through on-site engagement and strategic matchmaking with brands. Deliverables: - End-to-end creative direction and production of the brand activation showcasing women-owned TikTok Shop brands - Recruitment and onboarding of influential women creators with platform success into the TikTok Shop Affiliate program - Campaign strategy to drive UGC and product sampling - Custom merch, programming, and experiential design aligned with TikTok Shop goals Results: - Multiple affiliate sales within 72 hours of the event - 255% increase in affiliate GMV from creators after attending the event - Brand partners reported increased social engagement and high creator interest in continued collaboration - Social content generated from the event drove visibility for both the TikTok Shop Affiliate program and participating brands - Demonstrated proof of concept for future hybrid creator x commerce activations More details and photos at the project URL.See More

Work History

T

Senior Creator Operations Manager

TikTok- Led strategy, design, and execution of Fast-Track Network, TikTok Shop’s flagship creator incubation program, built to accelerate monetization for high-potential creators identified through a rigorous, data-informed selection framework. - Advanced TikTok Shop’s content acquisition strategy by curating and activating a portfolio of top-performing creators, directly influencing GMV and platform health through targeted onboarding and retention. - Defined success metrics in collaboration with analytics teams; used performance data to iterate program design and amplify ROI.
R

B. Marie, Wellness Coach

Ripple WellnessI help high-performers manage their stress more effectively using holistic wellness and natural methods of healing. DM me to learn more.
T

Global Creator Operations Manager

TwitchJan 2023 - Jun 2024 • 1 yr 6 mos
A

Global Creator Operations Manager, Twitch

AmazonJan 2023 - Jun 2024 • 1 yr 6 mos
A

Program Manager II

AmazonMar 2023 - Jan 2024 • 11 mos
A

Program Manager I

AmazonDec 2021 - Mar 2023 • 1 yr 4 mos
P

Operations Business Analyst

PearsonMar 2019 - Dec 2021 • 2 yrs 10 mos
A

Data Analyst

AppZenJan 2018 - Mar 2019 • 1 yr 3 mos

Education

G

Grand Canyon University

Bachelor of Science - BS

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Creator Programs & Content Acquisition Expert | TikTok, Twitch, Amazon Alum
I’m a strategic Program Manager with 5+ years of experience driving cross-functional programs at TikTok, Twitch, and Amazon — with a growing specialization in creator programs and influencer marketing. I build initiatives that help creators grow their content quality, monetize, and thrive across platforms. Whether launching first-of-its-kind communities or scaling high-impact content strategies, I’m passionate about helping people recognize their strengths and perform at their best. I’ve led cross-functional efforts across marketing, partnerships, and product teams to shape user programs from 0 → 1, drive retention, and elevate diverse creator voices. At TikTok, I built flagship TikTok Shop programs designed to incubate creators and accelerate their growth. Ask me about community marketing strategies, or how I’m blending tech + wellness to build the future of intentional living.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Breana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Breana H.

Creative & Brand Strategist • Data Analyst • Community Manager • Los Angeles, CA, US
Influencer Marketing
Strategic Partnerships
Diversity, Equity, & Inclusion (DEI)
Community Management
Event Planning
Campaign Management
Analytics
Affiliate Marketing
Partnership Development
Marketing
TikTok
Community Building
Influencer Outreach
Available for hire fromNegotiable
Contracts

Projects

TikTok: A Juneteenth Experience

**About the Project:** I led the strategy, creative direction, and execution of TikTok Shop’s largest culture-first creator event to date — a experiential activation designed to celebrate Black creators, amplify culturally aligned brands, and drive measurable commerce impact. Bringing together 200+ top-tier creators, 10+ Black-owned brands, and dozens of industry stakeholders, this activation set a new standard for how community, content, and commerce intersect on and off TikTok. Deliverables: - Creative direction and programming across 4 immersive event zones - 10+ brand partnership activations through tiered sponsorships - Live panel programming, styling demos, and creator community engagement strategy - Event marketing strategy, including pre- and post-launch brand and creator amplification - Matchmaking and sampling strategy across 30+ brands and 200+ creators Results: - 250+ attendees including creators, founders, and internal stakeholders - 30+ brand activations including product demos, styling experiences, and immersive wellness stations - 3,000+ samples distributed and tracked for downstream GMV impact, projected 20–30% lift per creator - 250K+ organic impressions via #TikTokShopCreatorCommunity & #BlackTikTok - Overwhelming qualitative feedback from creators who felt “seen, valued, and celebrated” — and brands asking how to sponsor the next event - Laid the foundation for scalable creator event programming and future monetization tracks Check out the project URL for project media and more details.

TikTok Shop Creator Incubation Program

**About the Project:** The Fast-Track Program was designed to incubate high-potential creators into high-performing TikTok Shop Affiliates by providing curated education, strategic coaching, and milestone-based incentives. The goal: acquire net new creators for the Shop Affiliate program and help them each reach $5k in consistent GMV within 60 days. As the program lead, I architected the full-funnel strategy, developed the incubation framework, and drove execution across creator education, performance coaching, and product strategy. Deliverables: - Launched the Fast-Track program in under 30 days - Co-developed a 4-week affiliate training curriculum emphasizing organic storytelling content strategies - Created a scalable cohort model aligned with cultural tentpoles and verticals (e.g. Women’s History Month, Beauty, Health & Sports) - Built performance incentives, hero product discovery tools, and content playbooks - Led community ops and personalized coaching for multiple cohorts - Built post-program funnel into LaunchPad and Top Tier program pipelines for further growth and development of successful creators - Operationalized 1:50 creator management with seamless onboarding and support - A scalable event activation series to drive brand awareness and program acquisition Results: - 20% uplift in GMV efficiency for newly acquired and churned affiliates - Weekly level-up rates that outperformed platform average by 50–75% - 13% of creators made their first sale within 7 days — despite never having made affiliate content (vs. 2.6% platform avg.) - 8% of creators generated $5k+ in GMV in 30 days (vs. platform avg. of 3.7%) - Creator sentiment scores indicated strong satisfaction with education, brand partnerships, and support structure More details at the project URL.

Women’s History Month E-Commerce Activation

**About the Project:** The TikTok Connect: Women’s History Month Experience was an immersive, high-impact activation held in Los Angeles. The goal of the event was to amplify the stories of women creators, deepen brand awareness of TikTok Shop, and drive creator acquisition into the platform’s affiliate ecosystem through on-site engagement and strategic matchmaking with brands. Deliverables: - End-to-end creative direction and production of the brand activation showcasing women-owned TikTok Shop brands - Recruitment and onboarding of influential women creators with platform success into the TikTok Shop Affiliate program - Campaign strategy to drive UGC and product sampling - Custom merch, programming, and experiential design aligned with TikTok Shop goals Results: - Multiple affiliate sales within 72 hours of the event - 255% increase in affiliate GMV from creators after attending the event - Brand partners reported increased social engagement and high creator interest in continued collaboration - Social content generated from the event drove visibility for both the TikTok Shop Affiliate program and participating brands - Demonstrated proof of concept for future hybrid creator x commerce activations More details and photos at the project URL.

Work History

T

Senior Creator Operations Manager

TikTok- Led strategy, design, and execution of Fast-Track Network, TikTok Shop’s flagship creator incubation program, built to accelerate monetization for high-potential creators identified through a rigorous, data-informed selection framework. - Advanced TikTok Shop’s content acquisition strategy by curating and activating a portfolio of top-performing creators, directly influencing GMV and platform health through targeted onboarding and retention. - Defined success metrics in collaboration with analytics teams; used performance data to iterate program design and amplify ROI.
R

B. Marie, Wellness Coach

Ripple WellnessI help high-performers manage their stress more effectively using holistic wellness and natural methods of healing. DM me to learn more.
T

Global Creator Operations Manager

TwitchJan 2023 - Jun 2024 • 1 yr 6 mos
A

Global Creator Operations Manager, Twitch

AmazonJan 2023 - Jun 2024 • 1 yr 6 mos
A

Program Manager II

AmazonMar 2023 - Jan 2024 • 11 mos
A

Program Manager I

AmazonDec 2021 - Mar 2023 • 1 yr 4 mos
P

Operations Business Analyst

PearsonMar 2019 - Dec 2021 • 2 yrs 10 mos
A

Data Analyst

AppZenJan 2018 - Mar 2019 • 1 yr 3 mos

Education

G

Grand Canyon University

Bachelor of Science - BS

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.