Top Talent like Brendan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Brendan McConnell

Content Marketing Manager • Ottawa, ON, CA
Writing
Content Development
Content Writing
Content Strategy
Content Management
Content Creation
Semrush
Digital Marketing
SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts
B2B Content Marketing Consultant | SEO Consultant | Freelance Writer | Ex-Senior Content Marketing Manager @ Shopify
Hi, I'm Brendan McConnell. I'm a freelance writer, SEO consultant and fractional content marketer based in Ottawa. I create content, strategies, and marketing frameworks that help companies (and people) like you grow traffic and leads from content. I've been in the marketing and journalism game for about 10 years now. Wrote a lot of articles, created a lot of marketing plans, generated a lot of leads. As of 2022, I’ve made the two-footed leap into full-time freelance and consulting work. Before that, I worked as senior writer, content marketing manager, SEO specialist, multimedia specialist, freelance journalist, and podcast producer. Lately, I've been working with people like you. Companies and individuals - big and small - lookin

Projects

Increasing organic blog traffic by 600% and leads by 150% for Corel

At Corel, a multinational B2B and B2C tech company specializing in consumer software products, I led the content marketing and SEO strategy for MindManager. Over a 2.5 year time period, I bootstrapped an SEO program for the MindManager blog with a $20k per year budget, and two casual freelance writers. Within this time period, organic traffic to the MindManager Blog increased by 600%, and organic leads from the blog increased by 150%.See More

Turning frustration into excitement for thousands of TELUS retail workers

TELUS, one of Canada's three major telecom companies, hired me in 2022 to audit their internal intranet platform that is used by thousands of in-store retail workers across Canada to help them find important product, sales, and company information as they interact with customers. In a company-wide survey the year prior, they received more than 150 complaints that the search functionality on the intranet was poor to very poor. I was hired to audit the functionality of their intranet search, and to create a strategy that would help fix the underlying issues. This project included a deep dive audit of the intranet search functionality, stakeholder interviews, technical audits, UI/UX reviews, and a study of the underlying search algorithm. From there, I crafted and executed a comprehensive action plan that included updates to thousands of meta data fields for all content on the intranet, collaboration with the web development team to deploy back and front end improvements, employee training on content creation and search usage, instructions for ongoing monitoring and management, and a strategy to collect pulse feedback on an ongoing basis to iteratively improve the platform. One year after this project wrapped a second survey of end users was conducted. Complaints about search functionality dropped from 150 to just three.See More

Work History

B

B2B Content Marketing Consultant | SEO Consultant | Freelance Writer

BrendanMcConnell.comA freelance B2B writing, ghostwriting, SEO, and fractional content marketing company serving B2B tech and small businesses internationally. Who I am: A freelance B2B writer, ghostwriter, SEO consultant and fractional content marketer. I write content and create strategies that help you (and your company) grow traffic and leads. What I do: I grow traffic to your website through SEO, content strategy, and demand creation. I start with your goal, establish the need, and create the solution. How I help: By getting the right content in front of the right people in a scalable manner. I specialize in making you a trusted brand in your market segment. Who my clients are: Companies that need help generating more organic web traffic and leads. They're leaders in their industries, and they use content strategies to show that to their customers and prospects. Who I've worked with: Shopify, Telus, Hootsuite, Docebo, Corel, Visier, Mangata Networks, Ensono, Homebase, Ten Thousand Coffees, PolicyMe, Juno Vet, Affinity, Peer39, Durable.co, Saba Software, RBR Ltd., Camcloud, Postmedia, CBC Television, Canadian Geographic.
S

Senior Content Marketing Manager

ShopifyJan 2022 - Jul 2022 • 7 mosCreated and executed content programs to help build the Shopify Plus audience. Created and began execution of a scalable, systematic, SEO-driven program to refresh dated content on the Plus blog to combat traffic decay. Collaborated closely with Integrated Marketing and Go-to-Market teams to refresh gated content for a 2022 audience. Created and began execution on integrated content marketing campaigns to target users at each stage of the buyer funnel (TOFU, MOFU, BOFU). Rode the Shopify rocketship, drank from the firehose, learned a new industry, and 5x'd my skills (10x when you hit the one year mark).
D

Senior Copywriter

DoceboJul 2021 - Jan 2022 • 7 mosLead copywriter on a content marketing team of 20+ Worked closely with the performance marketing team to craft conversion-driven copy for emails, landing pages, and website pages
C

Content Marketing Manager

Corel CorporationDec 2017 - Jul 2021 • 3 yrs 8 mosAs the Content Marketing Manager at Corel, I was responsible for planning, creating, distributing and measuring the success of content marketing material globally in support of our MindManager product line. In early 2021, this mandate shifted to include MindManager, Winzip Enterprise, and CorelDraw. - Editorial lead and primary writer for the MindManager blog - Managed three external freelance writers, hitting a twice-weekly blog publication goal - Developed and executed a 24-month SEO and blog editorial strategy to target high growth keywords at each stage of the top of funnel buyer journey (Attract, Convert, Close) - Liaised regularly with external thought leaders to create high value content for readers - Collaborated with the PR team to develop and execute a social media content strategy - Led the MindManager case study program in four languages, including process development, client outreach, interviewing, and writing - Led the strategy, writing, and promotion of eBooks, whitepapers, and webinars across all web channels, including the website, social media channels, blog, and paid advertising - Managed paid lead generation campaigns for content assets and webinars via LinkedIn Ads - Acted as the project lead on 5 virtual events to promote the 2019 and 2020 launches of MindManager for Windows - Acted as the marketing launch lead for the 2019 version of MindManager for Mac - Produced videos for launch promotions, how-to guides, and social media promotions - Acted as the program lead for social proof campaigns through TrustRadius
S

SEO & SEM Specialist

Saba SoftwareNov 2015 - Dec 2017 • 2 yrs 2 mosAuditing of Halogen and Saba websites to determine opportunities for SEO improvements as a merged company. Keyword strategy, site structure, redirect planning for project that merged the Halogen and Saba websites into a new Saba.com. General SEO intelligence, support and guidance to the wider marketing team on SEO best practices and content generation. Maintaining and managing multi-million dollar global PPC advertising campaigns across numerous online channels such as Google AdWords, Bing and Capterra, targeting North America, Europe, Middle East and Asia Pacific. Planning and executing digital marketing strategies to increase leads, sales opportunities and brand awareness. Research and implementation of SEO tactics for company search marketing initiatives. Research and implementation of innovative search marketing techniques to improve lead generation. Monitoring and reporting of web traffic, budgets and inbound lead generation. Collaborating with other positions in the marketing department to ensure company-wide web marketing tactics are inline with SEO and PPC strategies. Achievements: 2016: 111% of global PPC lead generation target with a CPL 11% lower than target Q1 2017: 116% of global PPC lead generation target with a CPL 11% lower than target.

Education

W

Western University

Master of Arts, JournalismMay 2012 - May 2013

Carleton University

Bachelor of Arts, Film StudiesSep 2008 - Apr 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
B2B Content Marketing Consultant | SEO Consultant | Freelance Writer | Ex-Senior Content Marketing Manager @ Shopify
Hi, I'm Brendan McConnell. I'm a freelance writer, SEO consultant and fractional content marketer based in Ottawa. I create content, strategies, and marketing frameworks that help companies (and people) like you grow traffic and leads from content. I've been in the marketing and journalism game for about 10 years now. Wrote a lot of articles, created a lot of marketing plans, generated a lot of leads. As of 2022, I’ve made the two-footed leap into full-time freelance and consulting work. Before that, I worked as senior writer, content marketing manager, SEO specialist, multimedia specialist, freelance journalist, and podcast producer. Lately, I've been working with people like you. Companies and individuals - big and small - lookin

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Brendan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Brendan McConnell

Content Marketing Manager • Ottawa, ON, CA
Writing
Content Development
Content Writing
Content Strategy
Content Management
Content Creation
Semrush
Digital Marketing
SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Projects

Increasing organic blog traffic by 600% and leads by 150% for Corel

At Corel, a multinational B2B and B2C tech company specializing in consumer software products, I led the content marketing and SEO strategy for MindManager. Over a 2.5 year time period, I bootstrapped an SEO program for the MindManager blog with a $20k per year budget, and two casual freelance writers. Within this time period, organic traffic to the MindManager Blog increased by 600%, and organic leads from the blog increased by 150%.

Turning frustration into excitement for thousands of TELUS retail workers

TELUS, one of Canada's three major telecom companies, hired me in 2022 to audit their internal intranet platform that is used by thousands of in-store retail workers across Canada to help them find important product, sales, and company information as they interact with customers. In a company-wide survey the year prior, they received more than 150 complaints that the search functionality on the intranet was poor to very poor. I was hired to audit the functionality of their intranet search, and to create a strategy that would help fix the underlying issues. This project included a deep dive audit of the intranet search functionality, stakeholder interviews, technical audits, UI/UX reviews, and a study of the underlying search algorithm. From there, I crafted and executed a comprehensive action plan that included updates to thousands of meta data fields for all content on the intranet, collaboration with the web development team to deploy back and front end improvements, employee training on content creation and search usage, instructions for ongoing monitoring and management, and a strategy to collect pulse feedback on an ongoing basis to iteratively improve the platform. One year after this project wrapped a second survey of end users was conducted. Complaints about search functionality dropped from 150 to just three.

Work History

B

B2B Content Marketing Consultant | SEO Consultant | Freelance Writer

BrendanMcConnell.comA freelance B2B writing, ghostwriting, SEO, and fractional content marketing company serving B2B tech and small businesses internationally. Who I am: A freelance B2B writer, ghostwriter, SEO consultant and fractional content marketer. I write content and create strategies that help you (and your company) grow traffic and leads. What I do: I grow traffic to your website through SEO, content strategy, and demand creation. I start with your goal, establish the need, and create the solution. How I help: By getting the right content in front of the right people in a scalable manner. I specialize in making you a trusted brand in your market segment. Who my clients are: Companies that need help generating more organic web traffic and leads. They're leaders in their industries, and they use content strategies to show that to their customers and prospects. Who I've worked with: Shopify, Telus, Hootsuite, Docebo, Corel, Visier, Mangata Networks, Ensono, Homebase, Ten Thousand Coffees, PolicyMe, Juno Vet, Affinity, Peer39, Durable.co, Saba Software, RBR Ltd., Camcloud, Postmedia, CBC Television, Canadian Geographic.
S

Senior Content Marketing Manager

ShopifyJan 2022 - Jul 2022 • 7 mosCreated and executed content programs to help build the Shopify Plus audience. Created and began execution of a scalable, systematic, SEO-driven program to refresh dated content on the Plus blog to combat traffic decay. Collaborated closely with Integrated Marketing and Go-to-Market teams to refresh gated content for a 2022 audience. Created and began execution on integrated content marketing campaigns to target users at each stage of the buyer funnel (TOFU, MOFU, BOFU). Rode the Shopify rocketship, drank from the firehose, learned a new industry, and 5x'd my skills (10x when you hit the one year mark).
D

Senior Copywriter

DoceboJul 2021 - Jan 2022 • 7 mosLead copywriter on a content marketing team of 20+ Worked closely with the performance marketing team to craft conversion-driven copy for emails, landing pages, and website pages
C

Content Marketing Manager

Corel CorporationDec 2017 - Jul 2021 • 3 yrs 8 mosAs the Content Marketing Manager at Corel, I was responsible for planning, creating, distributing and measuring the success of content marketing material globally in support of our MindManager product line. In early 2021, this mandate shifted to include MindManager, Winzip Enterprise, and CorelDraw. - Editorial lead and primary writer for the MindManager blog - Managed three external freelance writers, hitting a twice-weekly blog publication goal - Developed and executed a 24-month SEO and blog editorial strategy to target high growth keywords at each stage of the top of funnel buyer journey (Attract, Convert, Close) - Liaised regularly with external thought leaders to create high value content for readers - Collaborated with the PR team to develop and execute a social media content strategy - Led the MindManager case study program in four languages, including process development, client outreach, interviewing, and writing - Led the strategy, writing, and promotion of eBooks, whitepapers, and webinars across all web channels, including the website, social media channels, blog, and paid advertising - Managed paid lead generation campaigns for content assets and webinars via LinkedIn Ads - Acted as the project lead on 5 virtual events to promote the 2019 and 2020 launches of MindManager for Windows - Acted as the marketing launch lead for the 2019 version of MindManager for Mac - Produced videos for launch promotions, how-to guides, and social media promotions - Acted as the program lead for social proof campaigns through TrustRadius
S

SEO & SEM Specialist

Saba SoftwareNov 2015 - Dec 2017 • 2 yrs 2 mosAuditing of Halogen and Saba websites to determine opportunities for SEO improvements as a merged company. Keyword strategy, site structure, redirect planning for project that merged the Halogen and Saba websites into a new Saba.com. General SEO intelligence, support and guidance to the wider marketing team on SEO best practices and content generation. Maintaining and managing multi-million dollar global PPC advertising campaigns across numerous online channels such as Google AdWords, Bing and Capterra, targeting North America, Europe, Middle East and Asia Pacific. Planning and executing digital marketing strategies to increase leads, sales opportunities and brand awareness. Research and implementation of SEO tactics for company search marketing initiatives. Research and implementation of innovative search marketing techniques to improve lead generation. Monitoring and reporting of web traffic, budgets and inbound lead generation. Collaborating with other positions in the marketing department to ensure company-wide web marketing tactics are inline with SEO and PPC strategies. Achievements: 2016: 111% of global PPC lead generation target with a CPL 11% lower than target Q1 2017: 116% of global PPC lead generation target with a CPL 11% lower than target.

Education

W

Western University

Master of Arts, JournalismMay 2012 - May 2013

Carleton University

Bachelor of Arts, Film StudiesSep 2008 - Apr 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.