Brianna Carroll

Available for hire fromNegotiable

Contracts

Social Media Strategist | Content Creator

With a degree from Oral Roberts University, I have gained experience in social media strategy, content creation, and audience engagement. As a YouTube Coordinator at Little Dot Studios Americas, I optimized video assets and crafted compelling titles and descriptions, resulting in improved visibility and increased viewership for SHOWTIME and Adobe. At Allure Marketing Co., I designed and implemented social media marketing campaigns, reaching customized KPIs and educating readers about best practices, increasing brand awareness for small business owners. My role at Appen involved validating data from social media content and improving the relevancy of newsfeeds for leading global social media platforms. Additionally, I designed and developed social media content for Tulsa Garden Center and curated written and graphic design content for TTCU Federal Credit Union. My diverse experience has honed my skills in content creation, audience engagement, and strategic planning.

Work History

YouTube Coordinator

Little Dot Studios AmericasAssisted in growing a total of 7 YouTube channels for SHOWTIME and Adobe by optimizing video assets, designing thumbnails, and crafting compelling titles and descriptions, resulting in improved visibility and increased viewership. Contributed to the growth of YouTube audiences of a combined total of 3.6 million subscribers by identifying and implementing content strategies that effectively engaged viewers and kept them captivated. Utilized YouTube analytics to extract valuable insights and metrics, providing data-driven recommendations to inform strategic decisions for channel optimization and growth. Developed exceptional copywriting skills, crafting engaging and cohesive posts on YouTube while maintaining a consistent editorial voice and tone that resonated with the target audience. Consistently delivered high-quality work under tight deadlines, prioritizing tasks effectively and providing general support to the Channel Management team as needed.

Social Media Strategist

Allure Marketing Co.Designed and implemented Social Media Marketing Campaigns to help reach customized KPIs and overall Strategy Growth Goals with 250K+ followers. Developed Social Media Strategies and Marketing Content purposed to educate 5K+ Readers about Social Media best practices that helped Small Business Owners increase Brand Awareness by 15%. Implemented & conducted Social Media updates to boost company brand awareness that increased content reach and impressions by 30%. Increased Engagement Rate of an average of 5-10% per account that aided in cultivating a responsive user community. Incorporated several Growth Strategies such as giveaway contests to retain and attract new Social Media followers of a standard 5% each giveaway.

AppenJan 2017 - Dec 2021 • 5 yrsValidated data from social media content to check information accuracy and integrity while independently locating and reporting concerns. Measured the relevance and usefulness of social media advertisements and user search results to provide users with a more personalized experience. Improved the relevancy of newsfeeds for leading global social media platforms by providing a comparative analysis of sets of social media advertisements to increase overall user time on social networks. Exceeded quality standards by providing accurate ratings of content and providing superior performance on qualification exams.

Tulsa Garden CenterApr 2021 - Jul 2021 • 4 mosDesigned and Developed social media content to promote education, events, and services offered across platforms to keep an audience of 3K+ followers engaged and educated on horticultural topics. Implemented effective use of Local Media Outlets with an annual reach of 100K+ users to promote events and increase awareness of fundraising initiatives. Leveraged Squarespace to update websites and digital assets & supported Communication and Marketing Strategies that increased Membership sales by 25%. Designed, Implemented, and managed Email Campaigns with an accumulative subscriber count of approximately 4K individuals with an average Open Rate of 30% to inform subscribers of upcoming events and product sales. Curated and managed the design, content, and production of all marketing materials while promoting DEI throughout all communications in alignment with the current organizational 5 Year Strategic Plan.

TTCU Federal Credit UnionJul 2019 - Dec 2019 • 6 mosCurated written and Graphic Design content for TTCUs intranet, internal email, and TVs using Spectrio and Canva software to display across 17 branch locations to 450 employees. Designed & developed a short and long-term Strategic Plan to earn the Glassdoor Open Company Badge distinction to increase Transparency and Engagement with potential job candidates.

Education

Oral Roberts University

2016 - 2020

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