Brianna Nixon

Content Marketing Manager • Seattle, WA, US

Content Strategy

Brand Strategy

Influencer Marketing

Digital Marketing

Public Relations

Community Management

Marketing Strategy

Available for hire fromNegotiable

Contracts

Communication professional with Nordstrom marketing expertise

With a background in media, fashion retail, tech, and agency communications, Brianna combines strategic insight with creative execution. She holds a Master’s in Communication Management from USC and has built her career across industries where storytelling, digital marketing, and brand strategy intersect. From influencer relations and organic social to public relations and business development, Brianna has led cross-functional initiatives that drive growth and engagement. Now as the founder of The Social Bee Co., she partners with brands and entrepreneurs to craft bold, impactful marketing strategies that turn vision into visibility — and visibility into results.

Projects

Driving Regional Engagement with Store-Led Social Strategy

To bridge the gap in localized marketing, a national retail brand empowered 40+ store teams to manage their own social channels. This initiative resulted in an 80% participation rate, improved in-store traffic, and established a scalable model for community-driven content across locations.See More

Restoring Public Trust Through Strategic Crisis Communication

Following online backlash, two public figures implemented a real-time PR crisis strategy focused on transparency, authenticity, and controlled media messaging. This approach reversed negative sentiment trends and led to a 75% increase in positive engagement while restoring credibility.See More

Boosting Engagement & Sales Through Integrated Brand Campaigns

A leading off-price retailer sought to enhance brand visibility and digital performance. By implementing customer segmentation, optimizing digital merchandising, and aligning multi-channel strategies with brand objectives, the team drove a 14% increase in digital sales and double-digit growth in engagement across platforms.See More

Elevating Consumer Brands with PR and Influencer Activation

A multi-brand portfolio amplified visibility and credibility by combining influencer marketing with strategic PR outreach. One campaign exceeded impression goals by 433%, resulting in 59 media placements and improved engagement across multiple platforms.See More

Building a Thought Leadership Brand in Mental Health

A private practitioner leveraged media outreach, LinkedIn content, and a newsletter strategy to increase visibility and establish industry authority. The result was a 510% growth in LinkedIn impressions, 300 new newsletter subscribers, and expanded speaking and media opportunities.See More

Work History

Senior Brand Marketing Specialist

NordstromResponsible for digital marketing strategies and campaigns at Nordstrom.

Brand and PR Manager

Ubuntu Psychological ServicesAs a Brand Manager specializing in communications and PR strategies, I am entrusted with developing and executing comprehensive plans to enhance brand visibility and reputation. Leveraging my expertise in influencer marketing, I spearhead collaborations with key influencers to amplify brand messaging and foster authentic connections with target audiences. Through strategic initiatives and creative storytelling, I drive engagement, loyalty, and ultimately, brand growth.

Account Coordinator and Influencer Specialist

Moxie Communications GroupFeb 2021 - Oct 2021 • 9 mosHandled account coordination and influencer management at Moxie Communications Group.

Business Development Strategist

Horizon MediaMar 2020 - Feb 2021 • 1 yrStrategically collaborated with internal stakeholders and across multiple teams to support new business pitch efforts. Assisted with new business processes from start to finish. Coordinated and maintained team meetings, itineraries, and project timelines. Developed marketing materials such as case studies, client lists, RFP answers, and videos. Provided competitive pitch research and briefing materials. Liaised with other Horizon offices to share best practices and maintain continuity of information. Managed and maintained relationships with outside partners and vendors pertaining to Horizon's new business needs.

Public Relations Intern

BLAZE PRApr 2019 - Oct 2019 • 7 mosCompleted various tasks including researching and compiling media lists, writing pitches and press releases, curating media audits and event recap reports, designing media alerts and press outreach presentations, and gathering supporting information for media plans. Also worked with Account Managers to provide all media deliverables to clients and analyzed research to assist with outreach efforts to build brand awareness.

Education

University of Redlands

Bachelor of Arts - BA, Communication and Media Studies

USC Annenberg School for Communication and Journalism

Master's degree, Communication Management

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