Top talent is on Pangea

You are viewing Brooke's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Brooke Eyer

Growth Marketing Manager • Email Marketing Specialist • Content Marketing Manager • Denver, CO, US
Brand Management
Creative Strategy
Data Analysis
Google Analyics
E-Commerce
Shopify
Klaviyo
Available for hire fromNegotiable
Contracts
Transforming Customer Data into Results Driven Creative for Early-Stage Consumer Brands
- Dynamic Consumer Marketing Manager with a proven track record in driving growth and engagement across multiple digital channels. - Specializes in strategy development, consumer insights, and e-commerce optimization. - Demonstrates strong leadership in managing teams and external partners to achieve business objectives. - Proficient in leveraging data analytics for results-driven marketing strategies. - Holds a B.S. in Nutrition, Food Studies, and Public Health from New York University and a certification in User Experience Design from General Assembly.

Work History

P

Consumer Marketing Manager

Pinhook BourbonApr 2023 - Mar 2024 • 1 yrOwned the strategy and implementation of all consumer engagement initiatives, including social media, advertising, website, SEO, e-commerce, and CRM. Stepped up as the first to fill this role within the company. Built department wide systems to effectively manage the marketing teams workflow and promote valuable, efficient collaboration. Launched e-commerce as a new sales channel. Process included: Working across sales and operations teams to define DTC pricing strategy, inventory management and demand planning processes. Led design and development of the online store, optimized for a seamless purchasing experience. Regularly synthesized raw consumer data to then translate into clear, actionable insights for driving growth.
S

Marketing Operations Lead, Creative Strategist

SLOPEMay 2021 - Nov 2022 • 1 yr 7 mosOptimize processes to streamline communication amongst paid media and creative team, increasing overall ad account performance and client satisfaction. Serves as a leading growth partner for brands within the e-commerce beauty and CPG, consumer tech, cryptocurrency and fintech spaces. Developed highly personalized, full-funnel marketing strategies, leveraging channels such as organic + paid social, e-mail / SMS, and influencer marketing. Designed and scale processes for both in-house and external creator-led TikTok content production. Maintained efficient spend on paid channels through data informed messaging & creative testing strategies. Utilized action-based segmentation via e-mail + SMS to drive conversion. Creator behind the agencys weekly external newsletter, #TikTokTips, designed to arm founders, brand strategists, and content managers with timely, actionable strategies for utilizing the platform to drive growth.
A

Marketing Manager

Ample FoodsMay 2019 - May 2021 • 2 yrs 1 moLeveraged deep knowledge of the better-for-you space to establish brand as a lead competitor in the meal replacement category. Spearheaded lifecycle marketing initiatives across organic + paid social, web/SEO, CRM, and affiliate partnerships. Owned and optimized DTC channel for consumer experience. Re-engineered customer loyalty + subscription program, resulting in an increase in LTV, referrals, and reduced churn. Owned the content creation and distribution strategy for Amples crowdfunding campaign page via Republic, raising $690k.
B

Marketing Manager

Beyond Better FoodsJun 2018 - May 2019 • 1 yrPioneered the brands influencer marketing program, growing to include 300+ creators. Facilitated brand & product launch campaigns, in-person events, and created process around testing new content niches & platforms. Hired and managed 3 coordinators & their professional growth. Partnered with like-minded brands, tapping into their audience and influencer network to grow our own. Grew Instagram over 50k followers over the course of 7 months.

Education

G

General Assembly

Certificate of Completion, User Experience Design2022 - 2023
N

New York University

Nutrition, Food Studies and Public Health, BS2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Transforming Customer Data into Results Driven Creative for Early-Stage Consumer Brands
- Dynamic Consumer Marketing Manager with a proven track record in driving growth and engagement across multiple digital channels. - Specializes in strategy development, consumer insights, and e-commerce optimization. - Demonstrates strong leadership in managing teams and external partners to achieve business objectives. - Proficient in leveraging data analytics for results-driven marketing strategies. - Holds a B.S. in Nutrition, Food Studies, and Public Health from New York University and a certification in User Experience Design from General Assembly.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Brooke's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Brooke Eyer

Growth Marketing Manager • Email Marketing Specialist • Content Marketing Manager • Denver, CO, US
Brand Management
Creative Strategy
Data Analysis
Google Analyics
E-Commerce
Shopify
Klaviyo
Available for hire fromNegotiable
Contracts

Work History

P

Consumer Marketing Manager

Pinhook BourbonApr 2023 - Mar 2024 • 1 yrOwned the strategy and implementation of all consumer engagement initiatives, including social media, advertising, website, SEO, e-commerce, and CRM. Stepped up as the first to fill this role within the company. Built department wide systems to effectively manage the marketing teams workflow and promote valuable, efficient collaboration. Launched e-commerce as a new sales channel. Process included: Working across sales and operations teams to define DTC pricing strategy, inventory management and demand planning processes. Led design and development of the online store, optimized for a seamless purchasing experience. Regularly synthesized raw consumer data to then translate into clear, actionable insights for driving growth.
S

Marketing Operations Lead, Creative Strategist

SLOPEMay 2021 - Nov 2022 • 1 yr 7 mosOptimize processes to streamline communication amongst paid media and creative team, increasing overall ad account performance and client satisfaction. Serves as a leading growth partner for brands within the e-commerce beauty and CPG, consumer tech, cryptocurrency and fintech spaces. Developed highly personalized, full-funnel marketing strategies, leveraging channels such as organic + paid social, e-mail / SMS, and influencer marketing. Designed and scale processes for both in-house and external creator-led TikTok content production. Maintained efficient spend on paid channels through data informed messaging & creative testing strategies. Utilized action-based segmentation via e-mail + SMS to drive conversion. Creator behind the agencys weekly external newsletter, #TikTokTips, designed to arm founders, brand strategists, and content managers with timely, actionable strategies for utilizing the platform to drive growth.
A

Marketing Manager

Ample FoodsMay 2019 - May 2021 • 2 yrs 1 moLeveraged deep knowledge of the better-for-you space to establish brand as a lead competitor in the meal replacement category. Spearheaded lifecycle marketing initiatives across organic + paid social, web/SEO, CRM, and affiliate partnerships. Owned and optimized DTC channel for consumer experience. Re-engineered customer loyalty + subscription program, resulting in an increase in LTV, referrals, and reduced churn. Owned the content creation and distribution strategy for Amples crowdfunding campaign page via Republic, raising $690k.
B

Marketing Manager

Beyond Better FoodsJun 2018 - May 2019 • 1 yrPioneered the brands influencer marketing program, growing to include 300+ creators. Facilitated brand & product launch campaigns, in-person events, and created process around testing new content niches & platforms. Hired and managed 3 coordinators & their professional growth. Partnered with like-minded brands, tapping into their audience and influencer network to grow our own. Grew Instagram over 50k followers over the course of 7 months.

Education

G

General Assembly

Certificate of Completion, User Experience Design2022 - 2023
N

New York University

Nutrition, Food Studies and Public Health, BS2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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