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Marie Yamazaki

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Marketing and Engagement Expert | Amazon Alum
A graduate of California State University, Long Beach with a Bachelor's degree in International Business, [Your Name] has built a robust career in marketing and engagement. At Amazon, [Your Name] excelled as the Marketing and Engagement Lead for JP Devices, driving customer lifecycle marketing programs and optimizing marketing efforts, resulting in significant increases in customer retention and revenue. Previously, as an Engagement Marketing specialist, [Your Name] launched successful on-device campaigns and supported multiple product launches. At eVisit, [Your Name] enhanced the company's visibility through strategic digital marketing, leading to high-profile speaking engagements for the CEO and CTO. As the Brand Marketing Manager at Western Milling, [Your Name] spearheaded a successful pet food product launch, achieving impressive PR and sales results. Earlier, at PetSmart, [Your Name] managed a multi-million dollar social media budget, increasing ad recall and impressions through innovative campaigns and influencer strategies.

Work History

A

Marketing and Engagement Lead, JP Devices

AmazonFeb 2022 - Nov 2023 • 1 yr 10 mosWithin a year, promoted to Marketing and Engagement lead to increase sales for B2B and B2C using data to drive insights that will optimize marketing efforts across the acquisition funnel. Key Achievements: -Drove customer lifecycle marketing programs through rewards and gamification campaigns that increased the return of lapsed customers by 45% and monthly active users by 22%, increasing monthly revenue. -Led and scaled the localization for creative development of a product launch, clearly briefing in Content/Creative team and partnering closely on the final delivery, creating assets for email, web, paid social, and PR in one photoshoot that led to a decrease in production expense by 10%. -Set and reported on KPIs to the Global VP team on a monthly cadence.
A

Engagement Marketing, JP Devices

AmazonFeb 2021 - Jan 2022 • 1 yrNewly created position within the Amazon Devices (Kindle, Fire Tablet) team to increase engagement of device post-purchase by creating an evergreen onboarding journey with multiple touchpoints through in-device, app, and email to increase CLV and retention and reduce churn. Also, drove the strategy, development, execution, and measurement of campaigns and partnerships across all areas of apps and subscriptions and services including A.I. (Alexa), Devices, Media (Audible, Prime Video, Kindle Unlimited, Prime Reading), Gaming and more. Key Achievements: -Created and launched 20+ evergreen on-device campaigns that increased device app usage within the first month of device delivery by 30% YoY. -Increased customer loyalty by cross-promoting usage of the Kindle and Kindle app, increasing monthly active users by 15% QoQ. -Collaborating with the product manager and sales, supported GTM for 4 product launches in one year. -An active member of the DEI committee with monthly meetings and initiatives.
E

Digital Marketing Consultant

eVisitAug 2020 - Oct 2021 • 1 yr 3 mosAs a Digital Marketing Consultant at eVisit, a leading virtual care platform, I was instrumental in creating and optimizing organic and paid LinkedIn content to establish the company, CEO, and CTO as thought leaders in the healthcare industry. By increasing employee engagement on the platform and leveraging our recognition as the only Leader in the Forrester Wave: Virtual Care Platforms in Digital Health (Q1 2021) and a Representative Vendor in the Gartner® 2020 Market Guide for Virtual Care, I successfully enhanced the company's visibility. My efforts in producing compelling video and written thought leadership content led to high-profile speaking invitations for our CEO and CTO at prestigious conferences such as ATA and HLTH.
W

Brand Marketing Manager

WESTERN MILLINGMay 2019 - Oct 2020 • 1 yr 6 mosAs the Brand Marketing Manager at Western Milling, I played a pivotal role in the launch of a pet food product, managing the entire process from conceptualization to market release. I led the growth in innovation for new audiences and new categories and was a commercial marketer and a physical product marketing manager, brand building and creating brand campaigns as well as analyzing competitive white space for new product innovation. Key Achievements: -Successfully drove the brand launch's go-to-market strategy and lead generation, resulting in a PR pickup of 10M+ impressions and exceeding Q1 sales goals by 10%. -Led the development of the innovation pipeline to support the 3-year strategic plan to expand from D2C to retail partnerships.
P

Social Media Manager

PetSmartMay 2017 - Apr 2019 • 2 yrsAs the Social Media Manager, I lead 2 direct reports and an agency partner. I managed a multi-million dollar annual budget and crafted and executed an enterprise-level social media campaign strategy for PetSmart and vendor partners. I built our approach to digital content, including our influencer strategy to deliver on brand and business goals. Key Achievements: Increased paid ad recall by 17% in the first multi-channel campaign on Facebook, Instagram, and YouTube. Increased earned impressions by 21% QoQ by implementing an always-on surprise and delight program with 1K+ influencers. Implemented the company's first social listening strategy for proactive social media content and to inform seasonal campaigns, leading to +35% impressions YoY for our Fall Campaign.

Education

C

California State University, Long Beach

Bachelor, International Business

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing and Engagement Expert | Amazon Alum
A graduate of California State University, Long Beach with a Bachelor's degree in International Business, [Your Name] has built a robust career in marketing and engagement. At Amazon, [Your Name] excelled as the Marketing and Engagement Lead for JP Devices, driving customer lifecycle marketing programs and optimizing marketing efforts, resulting in significant increases in customer retention and revenue. Previously, as an Engagement Marketing specialist, [Your Name] launched successful on-device campaigns and supported multiple product launches. At eVisit, [Your Name] enhanced the company's visibility through strategic digital marketing, leading to high-profile speaking engagements for the CEO and CTO. As the Brand Marketing Manager at Western Milling, [Your Name] spearheaded a successful pet food product launch, achieving impressive PR and sales results. Earlier, at PetSmart, [Your Name] managed a multi-million dollar social media budget, increasing ad recall and impressions through innovative campaigns and influencer strategies.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Marie's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Marie Yamazaki

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

A

Marketing and Engagement Lead, JP Devices

AmazonFeb 2022 - Nov 2023 • 1 yr 10 mosWithin a year, promoted to Marketing and Engagement lead to increase sales for B2B and B2C using data to drive insights that will optimize marketing efforts across the acquisition funnel. Key Achievements: -Drove customer lifecycle marketing programs through rewards and gamification campaigns that increased the return of lapsed customers by 45% and monthly active users by 22%, increasing monthly revenue. -Led and scaled the localization for creative development of a product launch, clearly briefing in Content/Creative team and partnering closely on the final delivery, creating assets for email, web, paid social, and PR in one photoshoot that led to a decrease in production expense by 10%. -Set and reported on KPIs to the Global VP team on a monthly cadence.
A

Engagement Marketing, JP Devices

AmazonFeb 2021 - Jan 2022 • 1 yrNewly created position within the Amazon Devices (Kindle, Fire Tablet) team to increase engagement of device post-purchase by creating an evergreen onboarding journey with multiple touchpoints through in-device, app, and email to increase CLV and retention and reduce churn. Also, drove the strategy, development, execution, and measurement of campaigns and partnerships across all areas of apps and subscriptions and services including A.I. (Alexa), Devices, Media (Audible, Prime Video, Kindle Unlimited, Prime Reading), Gaming and more. Key Achievements: -Created and launched 20+ evergreen on-device campaigns that increased device app usage within the first month of device delivery by 30% YoY. -Increased customer loyalty by cross-promoting usage of the Kindle and Kindle app, increasing monthly active users by 15% QoQ. -Collaborating with the product manager and sales, supported GTM for 4 product launches in one year. -An active member of the DEI committee with monthly meetings and initiatives.
E

Digital Marketing Consultant

eVisitAug 2020 - Oct 2021 • 1 yr 3 mosAs a Digital Marketing Consultant at eVisit, a leading virtual care platform, I was instrumental in creating and optimizing organic and paid LinkedIn content to establish the company, CEO, and CTO as thought leaders in the healthcare industry. By increasing employee engagement on the platform and leveraging our recognition as the only Leader in the Forrester Wave: Virtual Care Platforms in Digital Health (Q1 2021) and a Representative Vendor in the Gartner® 2020 Market Guide for Virtual Care, I successfully enhanced the company's visibility. My efforts in producing compelling video and written thought leadership content led to high-profile speaking invitations for our CEO and CTO at prestigious conferences such as ATA and HLTH.
W

Brand Marketing Manager

WESTERN MILLINGMay 2019 - Oct 2020 • 1 yr 6 mosAs the Brand Marketing Manager at Western Milling, I played a pivotal role in the launch of a pet food product, managing the entire process from conceptualization to market release. I led the growth in innovation for new audiences and new categories and was a commercial marketer and a physical product marketing manager, brand building and creating brand campaigns as well as analyzing competitive white space for new product innovation. Key Achievements: -Successfully drove the brand launch's go-to-market strategy and lead generation, resulting in a PR pickup of 10M+ impressions and exceeding Q1 sales goals by 10%. -Led the development of the innovation pipeline to support the 3-year strategic plan to expand from D2C to retail partnerships.
P

Social Media Manager

PetSmartMay 2017 - Apr 2019 • 2 yrsAs the Social Media Manager, I lead 2 direct reports and an agency partner. I managed a multi-million dollar annual budget and crafted and executed an enterprise-level social media campaign strategy for PetSmart and vendor partners. I built our approach to digital content, including our influencer strategy to deliver on brand and business goals. Key Achievements: Increased paid ad recall by 17% in the first multi-channel campaign on Facebook, Instagram, and YouTube. Increased earned impressions by 21% QoQ by implementing an always-on surprise and delight program with 1K+ influencers. Implemented the company's first social listening strategy for proactive social media content and to inform seasonal campaigns, leading to +35% impressions YoY for our Fall Campaign.

Education

C

California State University, Long Beach

Bachelor, International Business

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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