Cameron Yzaguirre

With a Bachelor of Science in Business Marketing from California State University Channel Islands and an Associate Degree in Mathematics from Ventura College, I have a strong foundation in business and analytics. I'm the founder and digital content creator of Leafy Radio, a digital music platform on YouTube with 350,000 subscribers and 120 million views. I've managed all aspects of digital marketing, branding, and content strategy, creating over 400 unique pieces of content, including 10+ hours of video content, 200 brand-centric thumbnail images, and 1,000+ social media posts.

Projects

Leafy Radio

• Accumulated 350,000 subscribers and 120 million views, managing all aspects of digital marketing, branding, and content strategy • Created 400+ unique pieces of content; 10+ hours of video content, 200 brand-centric thumbnail images, 1,000+ social media posts • Utilized social media analytics to prepare, analyze, and understand data, uncovering patterns and trends to set and achieve growth targets • Optimized video production workflow from an initial 8 hours to an efficient 2-hour process • Developed digital content and branding assets using Adobe Creative Cloud, maintaining design and branding consistency • Recipient of the Silver Creator Award by YouTube for surpassing 100,000 subscribers • Crafted engaging video descriptions and social media copy optimizing for user engagement and experienceSee More

Work History

Founder/Digital Media Strategist

Leafy RadioFounded and spearheaded Leafy Radio, a dynamic digital music platform on YouTube. Successfully scaled the channel by leveraging analytics, setting ambitious growth targets, and implementing effective content strategies. Produced and curated high-quality music content that resonated with a global audience, ensuring consistent viewer engagement and positive feedback. Self-trained in Adobe Photoshop and After Effects to craft compelling visuals, thumbnails, and video effects, enhancing the overall viewer experience and channel branding. Adopted a data-driven approach to monetize content effectively, ensuring the channel's sustainability while providing value to subscribers.

Programmatic Trader

The Ruth Cheatham FoundationOct 2022 - Dec 2022 • 3 mosEngaged as one of the key programmatic traders for The Ruth Cheatham Foundation, playing a pivotal role in executing a niche digital advertising campaign. Worked closely with a specialized team to optimize and implement programmatic strategies, ensuring the campaign's reach and effectiveness. Took charge of executing and monitoring the advertising campaign, ensuring alignment with the foundation's goals and maximizing ROI. Leveraged analytics and insights to refine campaign strategies, ensuring optimal ad placements and audience targeting. Reinforced expertise in digital advertising and programmatic trading, emphasizing the importance of collaboration and data-driven decision-making.

Education

California State University Channel Islands

Bachelor of Science, Business: Marketing Option

Ventura College

Associate of Science, Mathematics

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