Camsy Ocumen-Cadiz

Digital Design

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Adobe Creative Suite

Figma

Available for hire fromNegotiable

Contracts

Full-Time Roles

Creative Director | Solving Visual Misalignment for Growing SMEs

I’m a Creative Director & Graphic Designer who helps SMEs clarify their brand and align messaging and visuals so your audience understands your value instantly. I specialize in: • Aligning messaging with visuals for a cohesive, professional look • Clarifying homepage and key page structure to reduce confusion • Creating visual systems that communicate your brand consistently My approach is visual-first, strategy-led. Even if you don’t have a full rebrand budget, I can deliver a focused, tactical overhaul that makes your brand easier to understand, more credible, and more effective. If your brand feels scattered, inconsistent, or hard to grasp, let’s connect to create clarity and impact.

Projects

Visually Branded Marketing Collateral

The client needed a website but had no idea how she wanted it to look like. She had hired a web developer, who provided a design proposal and she wasn't satisfied with the results. It felt impersonal and generic. Apart from the generic layout and color scheme, the developer used stock photos and icons. Click on the link to see the case study.See More

On-Brand Print and Digital Assets

JS Dental Lab provides affordable dental night guards. Every night guard they sell is customized to match their customers’ tooth shape, size, and alignment. To help minimize the costs, customers are provided with a kit to create impressions of their teeth themselves. Since 2019, I’ve been assisting JS Dental Lab in creating branded experiences via multiple touchpoints. This includes product packaging, instruction manuals, and traditional and digital advertising.See More

Visual Brand Identity for Mental Health Business

PWP Health is a provider of mental health services with a mission to empower and educate diagnosed patients, helping them restore their belief in their own potential. When they came to me, they already had an existing logo designed by another professional. However, with the upcoming launch of their business, they recognized the need for a cleaner and more professional logo. Please click the link to see the entire process.See More

Work History

Freelance Graphic Designer on Upwork

No Company- Partnered with diverse clients, ranging from micro businesses to Fortune 100 companies, delivering creative design solutions - Maintained a top <10% Upwork ranking for 10 years, showcasing strong client satisfaction and successful project delivery - Managed projects efficiently, accurately estimating completion time and delivering high-quality ad banners, marketing emails, social media posts, logos, and print materials - Communicated design concepts effectively through various formats, including animations, infographics, presentations, pitch decks, flyers, and videos - Presented designs to clients, articulating design thinking and incorporating feedback to achieve accurate results - Conducted testing of graphics across multiple platforms and remained updated with new apps, marketing trends, and design best practices

Creative Director

NAXCON GroupFull-time EmployeeJun 2024 - Jun 2025 • 1 yr 1 mo

Part-Time Graphic Designer

Smarter GoodMay 2023 - Mar 2024 • 11 mos- Conceptualize and execute engaging design solutions for digital outlets, maintaining brand consistency and reflecting clients' identities and values - Collaborate remotely with the Smarter Good team to develop comprehensive visual and language strategies, ensuring alignment with project objectives - Produce high-quality graphics for social media and newsletters, contributing to increased user engagement and brand awareness - Utilize industry-standard design software, including Adobe Creative Suite, Canva, and Figma, to create visually appealing design deliverables - Cultivate strong client relationships through effective communication and exceptional customer service

Graphic Designer

accelerate SEO agencySep 2022 - Jul 2023 • 11 mos- Elevated the company's visual identity through comprehensive design revisions and strategic proposals, positively impacting brand perception - Contributed to marketing and sales efforts by creating impactful digital designs, including web design, blog and social media graphics, and presentations - Assisted in talent acquisition and internal communication by addressing ad hoc design needs, supporting HR and communication initiatives

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