Katey Merola

Photography

Screen Printing

Layout Design

Logo Design

Microsoft 365

Time Management

Organization

Adobe Creative Suite

Fundraising

Event Marketing

Event Management

Event Planning

Event Photography

Brand Design

Branding

Written Communication

Visual Design

Web Design

Design

Vector Tracing

Copywriting

Marketing

Interpersonal Communication

Project Management

Team Management

Available for hire fromNegotiable

Contracts

Full-Time Roles

Marketing Manager | Digital Media Expert

Innovative and versatile Graphic Designer who specializes in print, digital, and brand design. Adept at translating complex ideas into impactful designs that resonate with target audiences. Proven success in leading cross-functional teams, delivering high-quality creative solutions, and enhancing brand visibility in competitive markets. Passionate about storytelling through design and fostering brand growth through creativity and strategic marketing

Projects

UniqueSource 2024 Achievement Awards & Banquet Program

I designed the official program for the UniqueSource 2024 Achievement Awards and Banquet, creating a polished and engaging piece that celebrated the honorees and highlighted the event’s significance. The program was thoughtfully structured to provide attendees with a seamless event experience, while aligning the design with the company brand guidelines. Using a clean, professional design with elegant typography and branding elements, I ensured the program aligned with UniqueSource’s mission of recognizing individuals who make a meaningful impact through employment opportunities. This project required careful attention to accessibility, readability, and visual storytelling, making the program not just an informational piece but a keepsake that honors the achievements of those recognized. View the program at https://www.kateydaymerola.com/uniquesource-program.See More

Celebrate the Light Fundraising Event Materials for Salt 'n Light Youth Ministry

I designed a comprehensive set of materials for Salt 'n Light Youth Ministry's Celebrate the Light fundraising event, crafting a cohesive and visually appealing collection that encompassed a program, a letter to sponsors, a save the date, and an invitation package. Each item was tailored to reflect the significance of the event, incorporating consistent branding, impactful visuals, and clear typography to create a unified look across all materials. The goal was to engage the community, convey the event’s importance, and encourage participation from sponsors and attendees alike. This project required attention to detail, from layout design to print considerations, ensuring that each piece not only communicated effectively but also left a lasting impression. View the program at https://www.kateydaymerola.com/snlym-banquet.See More

Messiah College’s The Bridge Magazine – Spring 2016 Issue

As a graphic designer for the Spring 2016 issue of The Bridge, Messiah College’s alumni magazine, I contributed to the layout and design of key feature spreads and the back cover. My work on pages 4-5, 6-7, 8-9, 12-13, 28-29, and the back cover focused on creating visually compelling layouts that balanced editorial content with engaging imagery. Each spread was designed to enhance readability while maintaining a cohesive aesthetic aligned with Messiah College’s branding. Through typography, layout composition, and strategic use of imagery, I ensured a polished and professional publication that resonated with its audience. This project honed my ability to work within an established brand style while introducing creative elements to elevate storytelling through design. View the issue at https://www.kateydaymerola.com/messiah-college-the-bridge.See More

Salt 'n Light Youth Ministry Logo and Merchandise Design

Since the rebranding of Salt 'n Light Youth Ministry in 2018, I have played an integral role in shaping the organization’s visual identity. Contributing to the logo redesign, I helped create a refreshed brand mark that captures the ministry’s mission and energy. Following the rebrand, I’ve continued to design all of the organization’s merchandise, ensuring each piece aligns with our vibrant, youth-centered brand. See More

Moss Tree Services Rebranding

In this project, I led the strategic rebranding of The Tree Musketeers into Moss Tree Services, transforming the brand's identity to reflect its expertise and growth in tree care services. The rebranding process involved developing a new logo, cohesive color palette, and a modern website design that highlights the brand’s dedication to customer care. See More

Mitchell's Landscaping Company Brand Materials

For Mitchell's Landscaping Company, I developed a range of brand materials designed to enhance visibility and drive client engagement. This project included yard signs, direct mail postcaards, and online ads, each crafted to strengthen brand recognition and effectively communicate Mitchell’s landscaping services. The yard signs were designed to be highly visible and immediately recognizable, while the direct mail and online ads used targeted messaging and appealing visuals to attract new clients and build community awareness. See More

Seaborn Construction and Remodeling Brand Materials

I developed a cohesive suite of brand materials for Seaborn Construction and Remodeling, including a custom letterhead, business card, and company flyer. Each piece was crafted to reflect Seaborn’s professionalism and commitment to quality, using a modern, clean design with a consistent color scheme and logo placement. The business card and letterhead deliver a polished first impression, while the flyer highlights key services, recent projects, and contact information in an engaging, accessible layout.See More

Seaborn Construction and Remodeling Website Redesign

In this project, I led the redesign of Seaborn Construction’s website, creating a modern, user-centered experience that highlights the company’s expertise in construction and remodeling. The redesign emphasizes clean navigation, high-quality visuals, and service-driven content to showcase Seaborn’s craftsmanship and attention to detail. Each section was crafted to engage clients, from residential homeowners to commercial partners, making it easy to explore services, view project galleries, and connect with the team. See More

Salt ‘n Light Youth Ministry AI-Generated Trading Cards

For a Salt ‘n Light Youth Ministry youth event, I designed a unique set of AI-generated trading cards to deepen student engagement with the retreat’s themes. Each card featured distinctive artwork and messaging tailored to the material conveyed during the weekend, creating a memorable, interactive experience for participants. The cards served as visual and tactile reminders of the retreat’s key concepts, sparking conversations and encouraging students to connect with the material on a personal level. See More

Work History

Self-Employed Graphic Designer

Merola Designith over 9 years of experience in print, digital, branding, apparel, photo, video, and more, I provide flexible creative support to help businesses manage overflow and fill gaps in their team as needed. I offer both hourly and monthly rate options.

Director of Production and Media

Salt 'n Light Youth MinistryMar 2023 - Feb 2025 • 2 yrsManages event production and media strategies, creating impactful, mission-aligned experiences. Oversees design, branding, and team management for events that resonate with attendees and support fundraising and donor relations.

Multimedia Designer

Salt 'n Light Youth MinistryMar 2016 - Feb 2023 • 7 yrsResponsible for overseeing and creating all visual and multimedia elements for the organization. Designed event branding, logos, website updates, merchandise, and signage. Collaborated with staff and interns to assess and meet multimedia needs. Supported and guided interns in multimedia production and design. Focused on delivering high-quality, visually compelling, and spiritually aligned content.

Sr. Graphic Designer

Shenk CompanyAug 2018 - Mar 2023 • 4 yrs 8 mosLead a team of designers to develop apparel designs and client-focused visual assets, ensuring high-quality, print-ready materials. Managed file libraries and executed garment mockups, delivering impactful, visually cohesive solutions across multiple projects to meet client needs effectively.

Graphic Designer

Messiah CollegeJan 2016 - Jun 2016 • 6 mosThe graphic designer is responsible for providing an intermediate, experienced level of graphic layout and design support, assistance with maintaining institutional visual identity and branding standards, routine client consultations, and basic professional design advice to clients for their College print and digital communications intended for external audiences.

Education

Messiah University

Bachelor of Arts (B.A.), Digital Media with a concentration of Art & Design

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