Top Talent like Carlena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Carlena Hartshorn

Growth Marketing Manager •
Content Creation
Email Marketing
Customer Experience
Content Strategy
Customer Service
Strategy & Business Development
Copywriting
Facebook Ads
Social Media Management
Instagram Ads
Social Media Marketing
Social Media
Available for hire fromNegotiable
Contracts
Digital Marketing Manager | Animal Biology Grad
Experienced and passionate Marketing Manager driving impactful Marketing initiatives and achieving outstanding results. Combining strategic vision with a creative flair, I excel in developing and executing innovative campaigns that build customer engagement and generate revenue growth. My expertise as a results-oriented, collaborative Marketing leader with practice managing cross-functional teams aims to foster a culture of innovation and high performance.

Work History

T

Growth Marketing Manager

TouchBistroFeb 2022 - Oct 2023 • 1 yr 9 mos• Executed diverse multichannel campaigns to support customer expansion initiatives. Optimized campaigns with data-driven insights to ensure exceptional ROI and business growth. Actively partnered with the Growth sales teams to enable Marketing strategies that enhance campaign performance. • Managed the Organic Social & Community Specialist. Oversaw strategies and initiatives to boost customer advocacy and social media engagement. • Led production of TouchBistro's customer video series, collaborating with external contractors to effectively showcase success stories and enhance brand credibility on TouchBistro's website. • Successfully organized and remotely coordinated an event around the National Restaurant Association Show, facilitating networking opportunities and showcasing TouchBistro's offerings to 60+ partner, prospect and customer attendees. • Led a cross-functional team in a customer journey reinvention initiative, resulting in reduced churn rates and elevated NPS scores.
T

Customer Marketing Specialist

TouchBistroOct 2019 - Feb 2022 • 2 yrs 5 mos• Owned full responsibility for the Marketing efforts of TouchBistro's referral program. Executed a diverse range of multi-channel campaigns, leveraging email, organic and paid media, direct mail, digital, print advertising, etc. to achieve remarkable revenue growth from $135K (2019) to $1.8M (2022). Recognized as one of the company's most cost-effective Marketing channels, with a 70% L2O rate and 50% O2C rate. • Led referral generation efforts of the Inbound, Outbound, Growth, and Business Development sales teams, resulted in more than doubling the number of sales-generated referral submissions. Conducted in-person and online training sessions, curated enablement course modules, introduced innovative Salesforce workflows to streamline internal processes, and effectively advocated for referral initiatives to sales leadership. • Created and maintained Organic Social content calendar and channel strategy, managed TouchBistro's social media accounts (LinkedIn, Instagram, Facebook, and Twitter). • Championed Customer Advocacy efforts, including TouchBistro's Customer Community, testimonial generation and online review initiatives.
S

Founder/Creator

Sunday State Swimwear• Executed end-to-end product design and development, leading to the successful launch of 6 collections. • Utilized SEO techniques to develop a user-friendly website, driving web traffic and enhancing online visibility. • Curated the company's Instagram account to align with the target buyer persona. Executed innovative social media campaigns that established Instagram as the primary driver of website visits. • Provided leadership to a team of creatives, successfully organizing and directing multiple brand photo shoots while ensuring the creative vision was effectively conveyed.
T

Business Development Representative

TouchBistroNov 2018 - Oct 2019 • 1 yr• Contributed 351 sales accepted opportunities, 93 closed won and $171K in ACV during 4 months as a fully ramped SDR. • Qualified customer and merchant referral leads, working alongside the Affiliate Marketing team. Contributed 56 sales accepted opportunities, 16 closed won, $24K in ACV and an 88% MQL to SQL conversion rate over 1 1⁄2 months. • Collaborated closely with the Marketing team to optimize and refine pilot projects, actively contributing ideas and strategies to enhance effectiveness and increase L2O rates.
W

Digital Marketing Specialist

WIPP WellnessOct 2018 - Jul 2020 • 1 yr 10 mos• Served as creative director for the WIPP website, managing visual aspects, content strategy, and creative direction. Independently launched & managed the WIPP NEWS newsletter. • Executed a comprehensive Social Media Marketing strategy, including editorial calendar creation, budget allocation, and performance measurement. Resulted in increased website traffic and an impressive achievement of 150 ticket sales for a sold-out local event, generating $1.8k in donations to Stella's Place. • Managed talent acquisition for owned events and content contributors. Conducted thorough research to align talent with brand identity. Maintained clear and effective communication to ensure project expectations were met.

Education

U

University of Guelph

Honours BSc, Animal Biology2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Manager | Animal Biology Grad
Experienced and passionate Marketing Manager driving impactful Marketing initiatives and achieving outstanding results. Combining strategic vision with a creative flair, I excel in developing and executing innovative campaigns that build customer engagement and generate revenue growth. My expertise as a results-oriented, collaborative Marketing leader with practice managing cross-functional teams aims to foster a culture of innovation and high performance.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Carlena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Carlena Hartshorn

Growth Marketing Manager •
Content Creation
Email Marketing
Customer Experience
Content Strategy
Customer Service
Strategy & Business Development
Copywriting
Facebook Ads
Social Media Management
Instagram Ads
Social Media Marketing
Social Media
Available for hire fromNegotiable
Contracts

Work History

T

Growth Marketing Manager

TouchBistroFeb 2022 - Oct 2023 • 1 yr 9 mos• Executed diverse multichannel campaigns to support customer expansion initiatives. Optimized campaigns with data-driven insights to ensure exceptional ROI and business growth. Actively partnered with the Growth sales teams to enable Marketing strategies that enhance campaign performance. • Managed the Organic Social & Community Specialist. Oversaw strategies and initiatives to boost customer advocacy and social media engagement. • Led production of TouchBistro's customer video series, collaborating with external contractors to effectively showcase success stories and enhance brand credibility on TouchBistro's website. • Successfully organized and remotely coordinated an event around the National Restaurant Association Show, facilitating networking opportunities and showcasing TouchBistro's offerings to 60+ partner, prospect and customer attendees. • Led a cross-functional team in a customer journey reinvention initiative, resulting in reduced churn rates and elevated NPS scores.
T

Customer Marketing Specialist

TouchBistroOct 2019 - Feb 2022 • 2 yrs 5 mos• Owned full responsibility for the Marketing efforts of TouchBistro's referral program. Executed a diverse range of multi-channel campaigns, leveraging email, organic and paid media, direct mail, digital, print advertising, etc. to achieve remarkable revenue growth from $135K (2019) to $1.8M (2022). Recognized as one of the company's most cost-effective Marketing channels, with a 70% L2O rate and 50% O2C rate. • Led referral generation efforts of the Inbound, Outbound, Growth, and Business Development sales teams, resulted in more than doubling the number of sales-generated referral submissions. Conducted in-person and online training sessions, curated enablement course modules, introduced innovative Salesforce workflows to streamline internal processes, and effectively advocated for referral initiatives to sales leadership. • Created and maintained Organic Social content calendar and channel strategy, managed TouchBistro's social media accounts (LinkedIn, Instagram, Facebook, and Twitter). • Championed Customer Advocacy efforts, including TouchBistro's Customer Community, testimonial generation and online review initiatives.
S

Founder/Creator

Sunday State Swimwear• Executed end-to-end product design and development, leading to the successful launch of 6 collections. • Utilized SEO techniques to develop a user-friendly website, driving web traffic and enhancing online visibility. • Curated the company's Instagram account to align with the target buyer persona. Executed innovative social media campaigns that established Instagram as the primary driver of website visits. • Provided leadership to a team of creatives, successfully organizing and directing multiple brand photo shoots while ensuring the creative vision was effectively conveyed.
T

Business Development Representative

TouchBistroNov 2018 - Oct 2019 • 1 yr• Contributed 351 sales accepted opportunities, 93 closed won and $171K in ACV during 4 months as a fully ramped SDR. • Qualified customer and merchant referral leads, working alongside the Affiliate Marketing team. Contributed 56 sales accepted opportunities, 16 closed won, $24K in ACV and an 88% MQL to SQL conversion rate over 1 1⁄2 months. • Collaborated closely with the Marketing team to optimize and refine pilot projects, actively contributing ideas and strategies to enhance effectiveness and increase L2O rates.
W

Digital Marketing Specialist

WIPP WellnessOct 2018 - Jul 2020 • 1 yr 10 mos• Served as creative director for the WIPP website, managing visual aspects, content strategy, and creative direction. Independently launched & managed the WIPP NEWS newsletter. • Executed a comprehensive Social Media Marketing strategy, including editorial calendar creation, budget allocation, and performance measurement. Resulted in increased website traffic and an impressive achievement of 150 ticket sales for a sold-out local event, generating $1.8k in donations to Stella's Place. • Managed talent acquisition for owned events and content contributors. Conducted thorough research to align talent with brand identity. Maintained clear and effective communication to ensure project expectations were met.

Education

U

University of Guelph

Honours BSc, Animal Biology2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.