Top Talent like Kirstie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If youโ€™re a company looking for high-quality fractional talent, learn more here.

Kirstie Wilson

Content Marketing Manager โ€ข Social Media Marketing Specialist โ€ข Growth Marketing Manager โ€ข Seminole, FL, US
Social Media Communications
Ad Copy
TikTok Management
Social Media Design
Digitization
On-site SEO
SEO
Global Marketing
Marketing Strategy
Event Marketing
Messaging Strategy
Instagram
Digital Strategy
Brand Identity
Brand Management
Brand Development
Facebook Ads
SMS Marketing
Social Ad Campaigns
Brand Strategy
Search Engine Marketing
Digital Advertising
Digital Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts
VP-Level Marketing Leader | Driving Brand Leadership, Customer Loyalty & Revenue Growth for Wellness Companies | Expert in Data-Driven Strategy, Team Leadership & Scalable Growth | Gym Rat | Yogi
Hi, Iโ€™m Kirstie Wilson, a dynamic marketing leader with over 14 years of experience driving brand leadership, customer loyalty, and revenue growth. My journey has taken me from the UKโ€™s National Health Service to building a thriving online health coaching business, empowering 300+ women to achieve their wellness goals. Now, I bring that same passion and results-driven mindset to help mid-sized wellness companies scale through strategic marketing. ๐™†๐™š๐™ฎ ๐˜ผ๐™˜๐™๐™ž๐™š๐™ซ๐™š๐™ข๐™š๐™ฃ๐™ฉ๐™จ: Increased program enrollment by 68% and improved customer engagement metrics by 20%. Launched a global virtual summit that attracted 1,600+ participants and achieved a 15% upsell conversion rate. Boosted brand visibility by 25% for a leading AI/ML solutions provider in the aviation and government sectors. ๐™’๐™๐™–๐™ฉ ๐™Ž๐™š๐™ฉ๐™จ ๐™ˆ๐™š ๐˜ผ๐™ฅ๐™–๐™ง๐™ฉ: I combine data-driven insights with creative storytelling to craft marketing strategies that inspire action and drive measurable results. Whether itโ€™s building multi-channel campaigns, optimizing customer journeys, or leading high-performing teams, Iโ€™m passionate about delivering value at every stage of the customer lifecycle. ๐˜ฝ๐™š๐™ฎ๐™ค๐™ฃ๐™™ ๐™’๐™ค๐™ง๐™ : When Iโ€™m not driving marketing innovation, I recharge by reading, walking, and traveling the world (including a four-month cruise!). My mantra: โ€œ๐‘†โ„Ž๐‘’ ๐‘๐‘’๐‘™๐‘–๐‘’๐‘ฃ๐‘’๐‘‘ ๐‘ โ„Ž๐‘’ ๐‘๐‘œ๐‘ข๐‘™๐‘‘, ๐‘ ๐‘œ ๐‘ โ„Ž๐‘’ ๐‘‘๐‘–๐‘‘.โ€ ๐™‡๐™š๐™ฉโ€™๐™จ ๐™˜๐™ค๐™ฃ๐™ฃ๐™š๐™˜๐™ฉ to explore how I can help your organization achieve its growth goals in the wellness industry!

Projects

My portfolio

A sample of my successful projects

Work History

T

Senior Consultant, Marketing Campaign Strategic Management

TCG DigitalElevated TCG Digitalโ€™s brand visibility by 25% through tailored messaging and branding strategies, positioning advanced data analytics and AI/ML solutions for the aviation and government sectors. Launched a targeted digital outreach campaign for the aviation industry, achieving a 30% response rate and securing five strategic meetings with key stakeholders. Developed comprehensive content frameworks and marketing assets to address the unique challenges of aviation and government clients, fostering deeper engagement and driving interest in key solutions. Collaborated with senior leadership and multi-disciplinary teams to align marketing initiatives with business goals while mentoring junior staff to enhance team performance and accountability. Designed analytics frameworks to track campaign performance, delivering measurable ROI and scaling marketing strategies for future growth.
S

Luxury Cruise Consultant

SR CruisesJun 2019 - Mar 2024 โ€ข 4 yrs 10 mosAdvised clients on customized cruise selections tailored to their preferences, resulting in a 20% increase in repeat bookings and a consistent record of high customer satisfaction. Conducted in-depth market research on emerging cruise trends and offerings, enabling the delivery of personalized travel solutions that aligned with clients' aspirations and budget considerations. Utilized customer feedback and analytics to refine the cruise selection process, improving satisfaction and loyalty by aligning offerings with client expectations.
C

Sales Executive

Committed 100 Weight Loss ProgramOct 2023 - Feb 2024 โ€ข 5 mosProvided personalized consultations to clients, assessing individual weight loss needs and recommending tailored programs to achieve desired results. Achieved a 25% enrollment rate in the first month by delivering effective consultative sales strategies and fostering client trust and engagement.
W

CMO

Well Women CoachingOct 2020 - Dec 2023 โ€ข 3 yrs 3 mosSpearheaded the development and execution of comprehensive marketing strategies, integrating digital marketing, content creation, and client success initiatives, significantly boosting program enrollment and engagement. Utilized social media analytics to develop and implement a comprehensive digital marketing strategy, with data-driven tailored content, resulting in a 68% increase in social media following, a 20% increase in engagement, and a 50% rise in client inquiries. Led a successful email marketing campaign, boosting client engagement and increasing newsletter open rates by 30%. Increased organic search traffic by 20% year-over-year by implementing a comprehensive SEO strategy, resulting in higher visibility and an uptick in qualified leads. Elevated average time-on-site by 20% through an improved user experience, including site navigation and content layout revisions, leading to higher engagement and customer satisfaction. Conducted competitive analysis and monitored industry trends, adapting strategies to maintain a competitive edge in the wellness market. Reduced bounce rates by 12% by improving page load time, refining landing page designs and content, improving overall user experience, and contributing to higher conversion rates. Increased click-through rates by 10% by A/B testing page design and CTAs, leading to more effective ad spend and higher ROAS. Successfully led a 3-day virtual summit targeting women aged 45+, featuring 24 top influencers in the wellness sector, resulting in 1600+ registrants, a 15% upsell rate, and a 40% increase in audience engagement, establishing the brand as a thought leader in the wellness community.
C

Group eCommerce Manager

Crown CarsSep 2017 - Dec 2022 โ€ข 5 yrs 4 mosOversaw and executed e-commerce strategies to optimize online transactions and boost sales performance. Managed end-to-end planning from website marketing to inventory management. Increased organic search traffic by 20% year-over-year by implementing a comprehensive SEO strategy, resulting in higher visibility and an uptick in qualified leads. Elevated average time-on-site by 20% through an improved user experience, including site navigation and content layout revisions, leading to higher engagement and customer satisfaction. Reduced bounce rates by 12% by improving page load time, refining landing page designs and content, improving overall user experience, and contributing to higher conversion rates. Increased click-through rates by 10% by A/B testing page design and CTAs, leading to more effective ad spend and higher ROAS. Managed a cohesive reputation management process and coordinated service enhancements resulting from collation of recurring review content.

Education

U

University of Phoenix

MBA, Marketing2010 - 2012
S

Sandler Sales Methodology

Professional Sales, Sales; Sales Management2006 - 2008
U

University of Central Lancashire

Post-graduate Diploma in Health Service Management, Health Service Management1995 - 1997
U

University of Central Lancashire

Ordinary Certificate of the Royal Statistical Society, Statistics1993 - 1994
L

Loughborough University

B.SC. (Hons), Information Studies1989 - 1992

How Pangea Works

Effortlessly discover top talent

Weโ€™ve distilled the candidate search from endless hours down to just a few minutes. Using Pangeaโ€™s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your companyโ€™s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangeaโ€™s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your teamโ€™s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. Weโ€™ve combined every part of the hiring process into one platform to eliminate the miscommunication thatโ€™s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
VP-Level Marketing Leader | Driving Brand Leadership, Customer Loyalty & Revenue Growth for Wellness Companies | Expert in Data-Driven Strategy, Team Leadership & Scalable Growth | Gym Rat | Yogi
Hi, Iโ€™m Kirstie Wilson, a dynamic marketing leader with over 14 years of experience driving brand leadership, customer loyalty, and revenue growth. My journey has taken me from the UKโ€™s National Health Service to building a thriving online health coaching business, empowering 300+ women to achieve their wellness goals. Now, I bring that same passion and results-driven mindset to help mid-sized wellness companies scale through strategic marketing. ๐™†๐™š๐™ฎ ๐˜ผ๐™˜๐™๐™ž๐™š๐™ซ๐™š๐™ข๐™š๐™ฃ๐™ฉ๐™จ: Increased program enrollment by 68% and improved customer engagement metrics by 20%. Launched a global virtual summit that attracted 1,600+ participants and achieved a 15% upsell conversion rate. Boosted brand visibility by 25% for a leading AI/ML solutions provider in the aviation and government sectors. ๐™’๐™๐™–๐™ฉ ๐™Ž๐™š๐™ฉ๐™จ ๐™ˆ๐™š ๐˜ผ๐™ฅ๐™–๐™ง๐™ฉ: I combine data-driven insights with creative storytelling to craft marketing strategies that inspire action and drive measurable results. Whether itโ€™s building multi-channel campaigns, optimizing customer journeys, or leading high-performing teams, Iโ€™m passionate about delivering value at every stage of the customer lifecycle. ๐˜ฝ๐™š๐™ฎ๐™ค๐™ฃ๐™™ ๐™’๐™ค๐™ง๐™ : When Iโ€™m not driving marketing innovation, I recharge by reading, walking, and traveling the world (including a four-month cruise!). My mantra: โ€œ๐‘†โ„Ž๐‘’ ๐‘๐‘’๐‘™๐‘–๐‘’๐‘ฃ๐‘’๐‘‘ ๐‘ โ„Ž๐‘’ ๐‘๐‘œ๐‘ข๐‘™๐‘‘, ๐‘ ๐‘œ ๐‘ โ„Ž๐‘’ ๐‘‘๐‘–๐‘‘.โ€ ๐™‡๐™š๐™ฉโ€™๐™จ ๐™˜๐™ค๐™ฃ๐™ฃ๐™š๐™˜๐™ฉ to explore how I can help your organization achieve its growth goals in the wellness industry!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kirstie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If youโ€™re a company looking for high-quality fractional talent, learn more here.

Kirstie Wilson

Content Marketing Manager โ€ข Social Media Marketing Specialist โ€ข Growth Marketing Manager โ€ข Seminole, FL, US
Social Media Communications
Ad Copy
TikTok Management
Social Media Design
Digitization
On-site SEO
SEO
Global Marketing
Marketing Strategy
Event Marketing
Messaging Strategy
Instagram
Digital Strategy
Brand Identity
Brand Management
Brand Development
Facebook Ads
SMS Marketing
Social Ad Campaigns
Brand Strategy
Search Engine Marketing
Digital Advertising
Digital Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts

Projects

My portfolio

A sample of my successful projects

Work History

T

Senior Consultant, Marketing Campaign Strategic Management

TCG DigitalElevated TCG Digitalโ€™s brand visibility by 25% through tailored messaging and branding strategies, positioning advanced data analytics and AI/ML solutions for the aviation and government sectors. Launched a targeted digital outreach campaign for the aviation industry, achieving a 30% response rate and securing five strategic meetings with key stakeholders. Developed comprehensive content frameworks and marketing assets to address the unique challenges of aviation and government clients, fostering deeper engagement and driving interest in key solutions. Collaborated with senior leadership and multi-disciplinary teams to align marketing initiatives with business goals while mentoring junior staff to enhance team performance and accountability. Designed analytics frameworks to track campaign performance, delivering measurable ROI and scaling marketing strategies for future growth.
S

Luxury Cruise Consultant

SR CruisesJun 2019 - Mar 2024 โ€ข 4 yrs 10 mosAdvised clients on customized cruise selections tailored to their preferences, resulting in a 20% increase in repeat bookings and a consistent record of high customer satisfaction. Conducted in-depth market research on emerging cruise trends and offerings, enabling the delivery of personalized travel solutions that aligned with clients' aspirations and budget considerations. Utilized customer feedback and analytics to refine the cruise selection process, improving satisfaction and loyalty by aligning offerings with client expectations.
C

Sales Executive

Committed 100 Weight Loss ProgramOct 2023 - Feb 2024 โ€ข 5 mosProvided personalized consultations to clients, assessing individual weight loss needs and recommending tailored programs to achieve desired results. Achieved a 25% enrollment rate in the first month by delivering effective consultative sales strategies and fostering client trust and engagement.
W

CMO

Well Women CoachingOct 2020 - Dec 2023 โ€ข 3 yrs 3 mosSpearheaded the development and execution of comprehensive marketing strategies, integrating digital marketing, content creation, and client success initiatives, significantly boosting program enrollment and engagement. Utilized social media analytics to develop and implement a comprehensive digital marketing strategy, with data-driven tailored content, resulting in a 68% increase in social media following, a 20% increase in engagement, and a 50% rise in client inquiries. Led a successful email marketing campaign, boosting client engagement and increasing newsletter open rates by 30%. Increased organic search traffic by 20% year-over-year by implementing a comprehensive SEO strategy, resulting in higher visibility and an uptick in qualified leads. Elevated average time-on-site by 20% through an improved user experience, including site navigation and content layout revisions, leading to higher engagement and customer satisfaction. Conducted competitive analysis and monitored industry trends, adapting strategies to maintain a competitive edge in the wellness market. Reduced bounce rates by 12% by improving page load time, refining landing page designs and content, improving overall user experience, and contributing to higher conversion rates. Increased click-through rates by 10% by A/B testing page design and CTAs, leading to more effective ad spend and higher ROAS. Successfully led a 3-day virtual summit targeting women aged 45+, featuring 24 top influencers in the wellness sector, resulting in 1600+ registrants, a 15% upsell rate, and a 40% increase in audience engagement, establishing the brand as a thought leader in the wellness community.
C

Group eCommerce Manager

Crown CarsSep 2017 - Dec 2022 โ€ข 5 yrs 4 mosOversaw and executed e-commerce strategies to optimize online transactions and boost sales performance. Managed end-to-end planning from website marketing to inventory management. Increased organic search traffic by 20% year-over-year by implementing a comprehensive SEO strategy, resulting in higher visibility and an uptick in qualified leads. Elevated average time-on-site by 20% through an improved user experience, including site navigation and content layout revisions, leading to higher engagement and customer satisfaction. Reduced bounce rates by 12% by improving page load time, refining landing page designs and content, improving overall user experience, and contributing to higher conversion rates. Increased click-through rates by 10% by A/B testing page design and CTAs, leading to more effective ad spend and higher ROAS. Managed a cohesive reputation management process and coordinated service enhancements resulting from collation of recurring review content.

Education

U

University of Phoenix

MBA, Marketing2010 - 2012
S

Sandler Sales Methodology

Professional Sales, Sales; Sales Management2006 - 2008
U

University of Central Lancashire

Post-graduate Diploma in Health Service Management, Health Service Management1995 - 1997
U

University of Central Lancashire

Ordinary Certificate of the Royal Statistical Society, Statistics1993 - 1994
L

Loughborough University

B.SC. (Hons), Information Studies1989 - 1992

How Pangea Works

Effortlessly discover top talent

Weโ€™ve distilled the candidate search from endless hours down to just a few minutes. Using Pangeaโ€™s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your companyโ€™s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangeaโ€™s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your teamโ€™s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. Weโ€™ve combined every part of the hiring process into one platform to eliminate the miscommunication thatโ€™s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.