Carly Camacho

Data Analyst

Growth Marketing Manager

Charlotte, NC, US

Open to relocation

Digital Marketing

HubSpot

Content Strategy

Available for hire fromNegotiable

Contracts

Content Creator | Brand Champion | Creative Thinker

I’m a firm believer that the best growth happens when you step outside your comfort zone. That’s why I’m always up for new challenges, always ask for feedback, and like to lead with empathy. Blending my love for learning with my career is important to me. -CRM Strategy (HubSpot) -Project Management (Monday.com) -Content Creation (Linkedin, Instagram, Canva)

Work History

Marketing Communications Specialist

Rhino Tool HouseFull-time EmployeeMay 2023 - Oct 2024 • 1 yr 6 mos-Grew LinkedIn followers by 190%, from 2,009 to 5,836, while increasing engagement per impression to 16.5%. -Led cross-functional teams in developing a lead-handling framework in HubSpot, resulting in improved lead tracking and conversion rates. -Strategized, created, and managed targeted digital campaigns focused on lead generation and brand visibility. -Managed vendor relationships with digital agencies, trade show vendors, subject matter experts, and other key partners to ensure seamless project execution. -Led internal projects using tools such as Monday.com and Figma, collaborating with key decision-makers to drive project success.

Marketing Communications Coordinator

Rhino Tool HouseFull-time EmployeeMar 2023 - May 2023 • 3 mos-Conducted market research using ZoomInfo to identify potential leads and gain industry insights. -Implemented a lead generation system where none existed previously with Monday.com and SharePoint, streamlining access to lead data. - Sourced key decision-maker info (emails, phone numbers, titles) for targeted sales outreach based off of customer personas. - Developed a lead database, increasing lead generation by 5 additional leads per week. -Collaborated with sales teams to align marketing and sales strategies

Marketing Specialist

Milwaukee ToolJun 2022 - Jan 2023 • 8 mosAnalyzed market trends to implement marketing strategies across 5 states Drove $1.8 mil in incremental business through blitzes, strategic initiatives, and sales calls Led a team of 15 sales members in 5-day blitz week that drove $350k in a saturated, competitor-dominated market Represented the company at various media shows and corporate presentations Constructed and shared presentations for different business units throughout the organization Created promotions to enhance customers profit-margins and sell-through rate

Territory Manager

Techtronic IndustriesSep 2021 - Jun 2022 • 9 mosManage a $50 million territory consisting of 24 stores throughout Alabama Increased total sales figures by 21.67% through the end of Q4 2021 Oversee a monthly budget of $5,000 to drive brand visibility and build customer retention Maintain and support the corporate partnership between TTI and Home Depot Professionally develop direct reports- evaluate individual talent, analyze personality types and give recommendations for innovative, internal growth. Led to 2 internal promotions Coordinated and executed corporate marketing objectives among region stores Interview and source new talent which led to 12 full time hires and 6 intern hires Lead recruiting efforts at Auburn University: attend career fair and plan campus outreach

Event Marketing Specialist

Techtronic IndustriesMay 2021 - Aug 2021 • 4 mosIncreased sales of my territory of $489,000 by 27.9% with a volume of 9,973 units sold Leveraged relationships with key decision-makers to place RYOBI products in prominent locations in order to optimize customer engagement and drive sales Utilized brand guidelines for incremental marketing that was creatively driven in-store Analyzed weekly sales numbers and concisely reported them to KDMs in infographic format

Education

Clemson University

Bachelor's Degree, Graphic CommunicationsSep 2018 - May 2021

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