Carly Camacho

Data Analyst • Growth Marketing Manager • Charlotte, NC, US • Open to relocation

Digital Marketing

HubSpot

Content Strategy

Available for hire fromNegotiable

Contracts

Content Creator | Brand Champion | Creative Thinker

I’m a firm believer that the best growth happens when you step outside your comfort zone. That’s why I’m always up for new challenges, always ask for feedback, and like to lead with empathy. Blending my love for learning with my career is important to me. -CRM Strategy (HubSpot) -Project Management (Monday.com) -Content Creation (Linkedin, Instagram, Canva)

Projects

IC3D Prototypes

3D rendering of "Tenda Bake" Pancake mix flavors. Requested by the client to have a visual of the packaging before physical prototyping production began. See More

Digital Sales Communication

Condensed weekly update of my sales numbers to KDMs and my manager.

Work History

Marketing Intern

Clemson College of BusinessJan 2019 - Sep 2019 • 9 mosCollected and analyzed data on College of Business student email and social media trends Collaborated cross-departmentally with 3 other colleges for social, educational, and fundraising events Fostered positive relationships with professors, students, and staff to raise the visibility of the college's core values Built a weekly newsletter via MailChimp and distributed it to over 4,000 students

Creative Services Intern

Cyber GraphicsMay 2019 - Sep 2019 • 5 mosUse Adobe Illustrator to prep design files for accurate printing Led a team of 3 interns to plan and execute a Colgate prototyping project Established brand guidelines for clients given key values and logos from their business Communicated with other pre-press artists to effectively and efficiently adhere to the flexography printing workflow

Social Media Marketing Intern

Marathon SignsMay 2020 - Sep 2020 • 5 mosManage Instagram, Facebook and LinkedIn and drive traffic to the website - Grew Instagram engagement to 70% more - Planned and coordinated paid Facebook ad schedules -Analyzed data from consumer web interaction Prep artwork to be printed using Adobe Illustrator and work with clients to edit their artwork Print signage and banners using the HP Scitex FB750 Network through verbal and web-based communication in order to bring new clients in

Event Marketing Specialist

Techtronic IndustriesMay 2021 - Aug 2021 • 4 mosIncreased sales of my territory of $489,000 by 27.9% with a volume of 9,973 units sold Leveraged relationships with key decision-makers to place RYOBI products in prominent locations in order to optimize customer engagement and drive sales Utilized brand guidelines for incremental marketing that was creatively driven in-store Analyzed weekly sales numbers and concisely reported them to KDMs in infographic format

Accessories Conversion Specialist

Milwaukee ToolJun 2022 - Present • 2 yrs 4 mosAnalyzed market trends to implement marketing strategies across 5 states Drove $1.8 mil in incremental business through blitzes, strategic initiatives, and sales calls Led a team of 15 sales members in 5-day blitz week that drove $350k in a saturated, competitor-dominated market Represented the company at various media shows and corporate presentations Constructed and shared presentations for different business units throughout the organization Created promotions to enhance customers profit-margins and sell-through rate

Territory Manager

Techtronic IndustriesSep 2021 - Jun 2022 • 9 mosManage a $50 million territory consisting of 24 stores throughout Alabama Increased total sales figures by 21.67% through the end of Q4 2021 Oversee a monthly budget of $5,000 to drive brand visibility and build customer retention Maintain and support the corporate partnership between TTI and Home Depot Professionally develop direct reports- evaluate individual talent, analyze personality types and give recommendations for innovative, internal growth. Led to 2 internal promotions Coordinated and executed corporate marketing objectives among region stores Interview and source new talent which led to 12 full time hires and 6 intern hires Lead recruiting efforts at Auburn University: attend career fair and plan campus outreach

Education

Clemson University

Bachelor's Degree, Graphic CommunicationsSep 2018 - May 2021

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