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Roxanne Brown

Social Media Marketing Specialist โ€ข Preston, England, GB
Social Media Management
Social Media
B2B Marketing
Strategic Planning
Social Ad Campaigns
Digital Marketing
LinkedIn Ads
Content Strategy
Social Media Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles
Marketing Manager | Expert in Digital Strategy & Social Media Growth | Proven Success in Boosting B2B & B2C Engagement | 8 Years Experience
My core skills include strategic planning and execution, paid media management, social media growth, and content strategy. I have a proven track record in increasing website traffic, expanding social media audiences, and generating significant revenue through targeted campaigns. Notably, I achieved a growth of over 350,000 followers on social media platforms and secured 1.5 million monthly impressions on LinkedIn, underscoring my ability to drive brand engagement and authority in the digital space.

Projects

Social Media Management - B2B, Large Company

Example project: Long term US Global Shipping client whose aim is to increase brand awareness through its social media efforts via LinkedIn and Lead Generation to market/attract their potential customers. Having worked with business that are both SME's and global companies, I have extensive experience driving results. See More

Work History

F

Senior Social Media Manager

FreelanceFreelancerWorking on various eCommerce, food, and international shipping projects. Recognised as having work that consistently exceeds set benchmarks, demonstrating a proven ability to deliver impactful results across multiple industries. ๐„๐ง๐ก๐š๐ง๐œ๐ž๐ ๐2๐ ๐‹๐ž๐š๐ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐จ๐ง: Strategically developed and executed organic and paid campaigns, significantly increasing B2B leads and driving substantial business growth. ๐„๐ฑ๐ฉ๐š๐ง๐๐ž๐ ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž ๐‘๐ž๐š๐œ๐ก: Achieved a remarkable increase in a business's LinkedIn profile followers, growing the audience from 6K to 50K. This expansion significantly improved the company's online presence and engagement within its industry. ๐๐จ๐จ๐ฌ๐ญ๐ž๐ ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐ˆ๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ: Successfully raised a business's LinkedIn profile impressions from 11K to 100K through targeted content strategies, resulting in increased visibility and brand recognition.
F

Marketing Manager

Friday Media GroupFull-time EmployeeDec 2020 - Present โ€ข 3 yrs 9 mosCurrently overseeing a diverse portfolio of marketing initiatives, including Paid Media, Organic Social, Content Strategy, and Website Conversion, targeting both B2B and B2C markets. Furthermore, leading and mentoring a dynamic team of marketing professionals for a multi-faceted business marketing platform. ๐ˆ๐ง๐œ๐ซ๐ž๐š๐ฌ๐ž๐ ๐–๐ž๐›๐ฌ๐ข๐ญ๐ž ๐“๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ & ๐‰๐จ๐› ๐€๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ: Successfully increased website traffic to 200,000 visits within six months by optimising SEO strategies, enhancing user experience, and implementing targeted content marketing. Additionally, refined the recruitment funnel and leveraged targeted advertising to secure 10,000 job applications in the same period. ๐„๐ฑ๐ฉ๐š๐ง๐๐ž๐ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐๐ซ๐ž๐ฌ๐ž๐ง๐œ๐ž: Grew social media audience by over 350,000 followers in 12 months through data-driven content strategies, consistent engagement, and strategic influencer partnerships. This expansion significantly enhanced brand visibility and follower engagement across multiple platforms. ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž & ๐‹๐ž๐š๐ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐จ๐ง: Consistently generated ยฃ35,000+ in monthly B2B revenue through targeted email marketing campaigns, leveraging segmentation, personalised messaging, and performance analytics. Additionally, increased inbound leads by 25% in one month through strategic market analysis and creative content strategies, contributing directly to business growth.
T

Digital Marketing Executive

The Halo Tech GroupFull-time EmployeeNov 2019 - Nov 2020 โ€ข 1 yr 1 moAppointed to work for a sales driven B2B business that specialised in telecommunication solutions. Responsible for enhancing the business's online presence whilst driving revenue. ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Effectively managed the company's social media channels, crafting engaging content and implementing strategies that significantly increased brand visibility and audience engagement. ๐’๐ก๐จ๐ฉ๐ข๐Ÿ๐ฒ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ: Oversaw the company's Shopify platform, ensuring seamless eCommerce operations and optimising the customer experience to boost sales and retention. ๐Ž๐ฆ๐ง๐ข๐œ๐ก๐š๐ง๐ง๐ž๐ฅ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ˆ๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง: Successfully orchestrated and executed omnichannel marketing strategies across CRM, ESP, and CMS platforms, driving conversions and enhancing the customer journey.
I

Director - Organic and Paid Social Media

Insta Ads LTDFull-time EmployeeSep 2012 - Jan 2017 โ€ข 4 yrs 5 mosLed strategic partnerships and client collaborations to enhance brand messaging and drive impactful results. Excelled in managing advertising initiatives, from concept to execution, ensuring optimal return on investment (ROI) through customised marketing strategies. Consistently monitored and analysed campaign performance, providing data-driven recommendations to align with and exceed client objectives. ๐‡๐ข๐ ๐ก๐ฅ๐ฒ ๐„๐ง๐ ๐š๐ ๐ž๐ ๐’๐จ๐œ๐ข๐š๐ฅ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ: Spearheaded the growth and management of highly engaged social media networks, successfully building a follower base exceeding 2 million. ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Developed and executed targeted content strategies that significantly boosted audience interaction and brand loyalty, enhancing online presence and community engagement. ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ: Designed, launched, and optimised high-profile advertising campaigns for globally renowned brands such as Daniel Wellington and FashionNova, driving impressive results. ๐๐ž๐ฌ๐ฉ๐จ๐ค๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Delivered tailored marketing solutions that consistently exceeded client expectations, contributing to substantial growth in brand visibility and sales performance.

Education

C

CIM | The Chartered Institute of Marketing

Course, Google Analytics 4 (GA4) Jul 2024 - Jul 2024
C

CIM | The Chartered Institute of Marketing

Leadership Skills for New Managers, Leadership and Management2023
C

CIM | The Chartered Institute of Marketing

Search Engine Marketing (SEM) Principles2022
C

CIM | The Chartered Institute of Marketing

Certificate in Professional Digital Marketing2020 - 2021
C

CIM | The Chartered Institute of Marketing

Course, Facebook Advertising2020

How Pangea Works

Effortlessly discover top talent

Weโ€™ve distilled the candidate search from endless hours down to just a few minutes. Using Pangeaโ€™s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your companyโ€™s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangeaโ€™s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your teamโ€™s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. Weโ€™ve combined every part of the hiring process into one platform to eliminate the miscommunication thatโ€™s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Marketing Manager | Expert in Digital Strategy & Social Media Growth | Proven Success in Boosting B2B & B2C Engagement | 8 Years Experience
My core skills include strategic planning and execution, paid media management, social media growth, and content strategy. I have a proven track record in increasing website traffic, expanding social media audiences, and generating significant revenue through targeted campaigns. Notably, I achieved a growth of over 350,000 followers on social media platforms and secured 1.5 million monthly impressions on LinkedIn, underscoring my ability to drive brand engagement and authority in the digital space.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Roxanne's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Roxanne Brown

Social Media Marketing Specialist โ€ข Preston, England, GB
Social Media Management
Social Media
B2B Marketing
Strategic Planning
Social Ad Campaigns
Digital Marketing
LinkedIn Ads
Content Strategy
Social Media Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Social Media Management - B2B, Large Company

Example project: Long term US Global Shipping client whose aim is to increase brand awareness through its social media efforts via LinkedIn and Lead Generation to market/attract their potential customers. Having worked with business that are both SME's and global companies, I have extensive experience driving results.

Work History

F

Senior Social Media Manager

FreelanceFreelancerWorking on various eCommerce, food, and international shipping projects. Recognised as having work that consistently exceeds set benchmarks, demonstrating a proven ability to deliver impactful results across multiple industries. ๐„๐ง๐ก๐š๐ง๐œ๐ž๐ ๐2๐ ๐‹๐ž๐š๐ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐จ๐ง: Strategically developed and executed organic and paid campaigns, significantly increasing B2B leads and driving substantial business growth. ๐„๐ฑ๐ฉ๐š๐ง๐๐ž๐ ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž ๐‘๐ž๐š๐œ๐ก: Achieved a remarkable increase in a business's LinkedIn profile followers, growing the audience from 6K to 50K. This expansion significantly improved the company's online presence and engagement within its industry. ๐๐จ๐จ๐ฌ๐ญ๐ž๐ ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐ˆ๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ: Successfully raised a business's LinkedIn profile impressions from 11K to 100K through targeted content strategies, resulting in increased visibility and brand recognition.
F

Marketing Manager

Friday Media GroupFull-time EmployeeDec 2020 - Present โ€ข 3 yrs 9 mosCurrently overseeing a diverse portfolio of marketing initiatives, including Paid Media, Organic Social, Content Strategy, and Website Conversion, targeting both B2B and B2C markets. Furthermore, leading and mentoring a dynamic team of marketing professionals for a multi-faceted business marketing platform. ๐ˆ๐ง๐œ๐ซ๐ž๐š๐ฌ๐ž๐ ๐–๐ž๐›๐ฌ๐ข๐ญ๐ž ๐“๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ & ๐‰๐จ๐› ๐€๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ: Successfully increased website traffic to 200,000 visits within six months by optimising SEO strategies, enhancing user experience, and implementing targeted content marketing. Additionally, refined the recruitment funnel and leveraged targeted advertising to secure 10,000 job applications in the same period. ๐„๐ฑ๐ฉ๐š๐ง๐๐ž๐ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐๐ซ๐ž๐ฌ๐ž๐ง๐œ๐ž: Grew social media audience by over 350,000 followers in 12 months through data-driven content strategies, consistent engagement, and strategic influencer partnerships. This expansion significantly enhanced brand visibility and follower engagement across multiple platforms. ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž & ๐‹๐ž๐š๐ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐จ๐ง: Consistently generated ยฃ35,000+ in monthly B2B revenue through targeted email marketing campaigns, leveraging segmentation, personalised messaging, and performance analytics. Additionally, increased inbound leads by 25% in one month through strategic market analysis and creative content strategies, contributing directly to business growth.
T

Digital Marketing Executive

The Halo Tech GroupFull-time EmployeeNov 2019 - Nov 2020 โ€ข 1 yr 1 moAppointed to work for a sales driven B2B business that specialised in telecommunication solutions. Responsible for enhancing the business's online presence whilst driving revenue. ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Effectively managed the company's social media channels, crafting engaging content and implementing strategies that significantly increased brand visibility and audience engagement. ๐’๐ก๐จ๐ฉ๐ข๐Ÿ๐ฒ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ: Oversaw the company's Shopify platform, ensuring seamless eCommerce operations and optimising the customer experience to boost sales and retention. ๐Ž๐ฆ๐ง๐ข๐œ๐ก๐š๐ง๐ง๐ž๐ฅ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ˆ๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง: Successfully orchestrated and executed omnichannel marketing strategies across CRM, ESP, and CMS platforms, driving conversions and enhancing the customer journey.
I

Director - Organic and Paid Social Media

Insta Ads LTDFull-time EmployeeSep 2012 - Jan 2017 โ€ข 4 yrs 5 mosLed strategic partnerships and client collaborations to enhance brand messaging and drive impactful results. Excelled in managing advertising initiatives, from concept to execution, ensuring optimal return on investment (ROI) through customised marketing strategies. Consistently monitored and analysed campaign performance, providing data-driven recommendations to align with and exceed client objectives. ๐‡๐ข๐ ๐ก๐ฅ๐ฒ ๐„๐ง๐ ๐š๐ ๐ž๐ ๐’๐จ๐œ๐ข๐š๐ฅ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ: Spearheaded the growth and management of highly engaged social media networks, successfully building a follower base exceeding 2 million. ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Developed and executed targeted content strategies that significantly boosted audience interaction and brand loyalty, enhancing online presence and community engagement. ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ: Designed, launched, and optimised high-profile advertising campaigns for globally renowned brands such as Daniel Wellington and FashionNova, driving impressive results. ๐๐ž๐ฌ๐ฉ๐จ๐ค๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Delivered tailored marketing solutions that consistently exceeded client expectations, contributing to substantial growth in brand visibility and sales performance.

Education

C

CIM | The Chartered Institute of Marketing

Course, Google Analytics 4 (GA4) Jul 2024 - Jul 2024
C

CIM | The Chartered Institute of Marketing

Leadership Skills for New Managers, Leadership and Management2023
C

CIM | The Chartered Institute of Marketing

Search Engine Marketing (SEM) Principles2022
C

CIM | The Chartered Institute of Marketing

Certificate in Professional Digital Marketing2020 - 2021
C

CIM | The Chartered Institute of Marketing

Course, Facebook Advertising2020

How Pangea Works

Effortlessly discover top talent

Weโ€™ve distilled the candidate search from endless hours down to just a few minutes. Using Pangeaโ€™s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your companyโ€™s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangeaโ€™s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your teamโ€™s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. Weโ€™ve combined every part of the hiring process into one platform to eliminate the miscommunication thatโ€™s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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