Cassie Urban

Content Strategy

TikTok Management

Available for hire fromNegotiable

Contracts

Social + Brand Partnerships × Influencer Marketing × Creative Strategy

My background spans agency life to in house roles to my current gig at Reez managing CPG and wellness accounts. Most importantly, I love building campaigns where the creative isn't just pretty... it converts.

Projects

Chapstick

Services: Influencer Management, Contract Negotiation, Brief Creation

Heinz

Services: Influencer Management, Contract Negotiation, Brief Creation

Work History

Account Manager

Reez MediaServe as the primary contact for wellness, lifestyle, and CPG brand clients. Deliver performance reports with strategic recommendations to increase ROI. Conduct keyword, SEO, and competitor research to maximize Amazon visibility. Launch and optimize TikTok and Meta advertising campaigns with data-driven creative testing.

Manager, Influencer Partnerships

VizSenseAug 2024 - Oct 2024 • 3 mosGrew influencer talent database through daily outreach and discovery. Managed accounts across beauty, alcohol, fitness, beverage, and food industries for Fortune 500 brands. Sourced micro and macro influencers matching specific campaign briefs. Managed and guided my team through project execution and professional development.

Senior Client Innovation Specialist

VizSenseJun 2023 - Aug 2024 • 1 yr 3 mosBuilt brand relationships with Heinz, SharkNinja, and Chapstick to increase campaign partnerships. Tracked ongoing projects using campaign management systems. Negotiated influencer rates and partnership agreements aligned with brand budgets and objectives. Managed 8+ brand accounts, consistently meeting monthly targets through strategic execution.

Social Media Assistant, BobVila.com

Recurrent VenturesJun 2021 - Jul 2024 • 3 yrs 2 mosManaging day-to-day posting, copywriting, and community management across all channels. Built and currently implementing a results-driven social media strategy. Creating weekly and monthly analytics reports to track engagement rates, reach, impressions and other KPI metrics.

Social Media & Influencer Manager

NumeradeAug 2022 - May 2023 • 10 mosOwned the planning and execution of the monthly social media content calendar for Discord, TikTok, Instagram, Twitter, and LinkedIn. Prospected and conducted outreach to influencers for paid promotional sponsorships. Produced monthly social reports to analyze performance, identify areas of opportunity, and translate findings into actionable plans. Engaged directly with users, subscribers, and other social accounts by commenting on posts, answering DMs, fielding comments, questions, complaints, etc.

Education

University of Connecticut

Bachelor's degree, Digital Media & Design2017

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!