Top Talent like Kathy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kathy Le

Social Media Marketing Specialist
Houston, TX, US
Marketing
Content Development
Content Creation
Instagram Reels
Instagram
TikTok
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts
Marketing, UX, & Strategy Enthusiast
Hi, I’m Kathy! I’m a curious and adaptable marketer with a strong user-centered approach to everything I do. With experience in social media marketing and product positioning, I’ve worked across Facebook, Instagram, and TikTok, managing both paid ads and organic content to grow audiences and drive engagement. One of my strongest skills is research—I love diving deep into customer behavior, pain points, and motivations to craft messaging and marketing strategies that truly resonate. I focus on the entire customer journey, ensuring that every interaction between the customer and the brand leaves a lasting, meaningful impression.

Projects

Very Handsome Studio

To develop a cohesive and elevated social media presence that reflects the VHS’s creative point of view, builds credibility with potential clients, and grows a community that appreciates design that feels both personal and refined. What I Did: - Increased average reel views by 4x through a mix of behind-the- scenes, travel-inspired, and project-focused content - Elevated brand perception through consistent, voice-aligned captions and minimal, curated post designsSee More

Lynn Training Academy

To build a strong digital presence that educates, attracts, and converts potential students — while positioning Lynn as the go-to destination for high-quality, internationally aligned nail training in Vietnam. What I Did: - Built and executed a multi-platform content strategy (Facebook, TikTok, Instagram) from the ground up - Grew TikTok following from 0 to 20K+ in 7 months, with multiple viral videos (170K+ views) - Scaled Facebook page from 0 to 2.2K+ followers - Worked with a small team to plan content shoots, develop storytelling angles, and manage ad spend.See More

Work History

L

Marketing Manager

Lynn Training AcademyMarketing Manager: Led go-to-market strategies, achieving 96 enrollments in the first academic year and exceeding enrollment targets by 20%. Conducted in-depth market research to identify learner pain points and refine messaging. Built and scaled social media presence from scratch to 2.2K Facebook followers and 3,247 TikTok followers within a year, significantly boosting engagement and brand visibility. Managed a monthly marketing budget of 50M VND and led a small team to execute campaigns, contributing to a 15% market share increase in the first year. Collaborated with leadership on strategy to identify opportunities and improve operations.
V

Social Media Manager

Very Handsome StudioSocial Media Manager: Develop and execute content strategies to enhance brand presence on Instagram (@veryhandsome.studio). Create Reels, carousels, and static posts, collaborating with videographers and editors to produce high-quality visuals that align with the studio’s aesthetic. Research trends and advise the founders on content strategy to maintain engagement and brand consistency.
M

Marketing Coordinator

Montessori Reggio Academy of Sugar LandMay 2023 - Aug 2023 • 4 mosMarketing Coordinator: Created engaging short videos and visual content to connect with current and prospective parents, showcasing the academy’s programs and learning environment. Strategic content creation helped enhance brand visibility and community engagement.
3

UX/UI Designer Intern

3K Pharmaceutical JSCJan 2021 - Oct 2021 • 10 mosUX/UI Designer Intern: Developed visual strategies for two commercial websites focusing on newly launched self-care medical devices. Responsibilities included creating wireframes, building information architecture, and crafting blog content to enhance user experience; evaluated UI designs and proposed conversion-driven solutions to optimize performance.
W

Optician

WalmartNov 2018 - Aug 2021 • 2 yrs 10 mosOptician: Provided personalized customer service by identifying patients’ needs and assisting with eyewear selection and purchase decisions. Helped patients understand vision plan benefits and resolved post-purchase issues for a smooth experience.

Education

U

University of Houston

Bachelor's degree, Marketing2018 - 2022
S

Springboard

UX/UI Designer Career Track
R

RMIT University Vietnam

Master of Business Administration - MBA2023
K

Klein High School

2017 - 2018
A

American International School, Vietnam

2014 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing, UX, & Strategy Enthusiast
Hi, I’m Kathy! I’m a curious and adaptable marketer with a strong user-centered approach to everything I do. With experience in social media marketing and product positioning, I’ve worked across Facebook, Instagram, and TikTok, managing both paid ads and organic content to grow audiences and drive engagement. One of my strongest skills is research—I love diving deep into customer behavior, pain points, and motivations to craft messaging and marketing strategies that truly resonate. I focus on the entire customer journey, ensuring that every interaction between the customer and the brand leaves a lasting, meaningful impression.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kathy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kathy Le

Social Media Marketing Specialist
Houston, TX, US
Marketing
Content Development
Content Creation
Instagram Reels
Instagram
TikTok
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts

Projects

Very Handsome Studio

To develop a cohesive and elevated social media presence that reflects the VHS’s creative point of view, builds credibility with potential clients, and grows a community that appreciates design that feels both personal and refined. What I Did: - Increased average reel views by 4x through a mix of behind-the- scenes, travel-inspired, and project-focused content - Elevated brand perception through consistent, voice-aligned captions and minimal, curated post designs

Lynn Training Academy

To build a strong digital presence that educates, attracts, and converts potential students — while positioning Lynn as the go-to destination for high-quality, internationally aligned nail training in Vietnam. What I Did: - Built and executed a multi-platform content strategy (Facebook, TikTok, Instagram) from the ground up - Grew TikTok following from 0 to 20K+ in 7 months, with multiple viral videos (170K+ views) - Scaled Facebook page from 0 to 2.2K+ followers - Worked with a small team to plan content shoots, develop storytelling angles, and manage ad spend.

Work History

L

Marketing Manager

Lynn Training AcademyMarketing Manager: Led go-to-market strategies, achieving 96 enrollments in the first academic year and exceeding enrollment targets by 20%. Conducted in-depth market research to identify learner pain points and refine messaging. Built and scaled social media presence from scratch to 2.2K Facebook followers and 3,247 TikTok followers within a year, significantly boosting engagement and brand visibility. Managed a monthly marketing budget of 50M VND and led a small team to execute campaigns, contributing to a 15% market share increase in the first year. Collaborated with leadership on strategy to identify opportunities and improve operations.
V

Social Media Manager

Very Handsome StudioSocial Media Manager: Develop and execute content strategies to enhance brand presence on Instagram (@veryhandsome.studio). Create Reels, carousels, and static posts, collaborating with videographers and editors to produce high-quality visuals that align with the studio’s aesthetic. Research trends and advise the founders on content strategy to maintain engagement and brand consistency.
M

Marketing Coordinator

Montessori Reggio Academy of Sugar LandMay 2023 - Aug 2023 • 4 mosMarketing Coordinator: Created engaging short videos and visual content to connect with current and prospective parents, showcasing the academy’s programs and learning environment. Strategic content creation helped enhance brand visibility and community engagement.
3

UX/UI Designer Intern

3K Pharmaceutical JSCJan 2021 - Oct 2021 • 10 mosUX/UI Designer Intern: Developed visual strategies for two commercial websites focusing on newly launched self-care medical devices. Responsibilities included creating wireframes, building information architecture, and crafting blog content to enhance user experience; evaluated UI designs and proposed conversion-driven solutions to optimize performance.
W

Optician

WalmartNov 2018 - Aug 2021 • 2 yrs 10 mosOptician: Provided personalized customer service by identifying patients’ needs and assisting with eyewear selection and purchase decisions. Helped patients understand vision plan benefits and resolved post-purchase issues for a smooth experience.

Education

U

University of Houston

Bachelor's degree, Marketing2018 - 2022
S

Springboard

UX/UI Designer Career Track
R

RMIT University Vietnam

Master of Business Administration - MBA2023
K

Klein High School

2017 - 2018
A

American International School, Vietnam

2014 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.