Top Talent like Catherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Catherine Joy

Growth Marketing Manager •
Emails
Marketing
Content Creation
Content Strategy
Drip
Newsletter Management
Copywriting
Creative Marketing
Sales Copy
SendGrid
MailChimp
Email Marketing
Marketing Analytics
Marketing Strategy
Salesforce
Klaviyo
ActiveCampaign
Campaign Marketing
Product Marketing
CRM
HubSpot
Available for hire fromNegotiable
Contracts
Senior Growth, CRM & Lifecycle Marketer | Ex-Uber, Dave | HubSpot & Braze Admin | Data-Driven Strategist & Creative Problem-Solver | Fintech & E-commerce Expert
A results-driven marketing professional with a 10+ year track record of accelerating growth and engagement for leading tech companies, particularly in the fintech and e-commerce sectors. My career is defined by a passion for continuous learning, a hands-on approach, and a knack for blending creative solutions with data-driven strategies. I thrive in fast-paced environments where I can leverage my technical expertise in HubSpot, Salesforce, and other MarTech tools to drive measurable ROI. My experience spans the full customer lifecycle, from demand generation and lead scoring to ABM and retention, with a deep understanding of both consumer behavior and B2B buying processes. I'm known for my ability to: - Translate complex business challenges into actionable marketing strategies. - Lead and inspire high-performing teams to achieve ambitious goals. - Roll up my sleeves and get into the trenches to execute campaigns and drive results. - Embrace new technologies and techniques to stay ahead of the curve. I'm passionate about using marketing as a force for positive change in the world and am always seeking new challenges where I can make a meaningful impact.

Work History

C

Director of Growth Marketing

City Innovate Inc- Led the charge in transforming marketing's impact on revenue, spearheading ABM campaigns that increased marketing-influenced pipeline by 50%, directly supporting a sales-led growth model. - Championed a successful migration to HubSpot from ActiveCampaign, streamlining processes, improving data accuracy, and seamlessly integrating with Salesforce and other critical tools to enhance the overall marketing tech stack. - Built the company's first B2B lifecycle marketing program from the ground up, developing a robust data infrastructure and targeted campaigns that resulted in a XXX% net dollar retention rate—a testament to my commitment to fostering long-term customer relationships. - Collaborated closely with RevOps to develop custom Salesforce dashboards that provided real-time visibility into top-of-funnel performance and MQL-to-SQO conversion, empowering data-driven decision-making and continuous optimization. - Took a hands-on approach to mentoring and training two new marketing hires, sharing my knowledge of company brand, messaging, industry insights, and marketing operations/tools to ensure their rapid onboarding and success. - Implemented a sophisticated lead scoring model aligned with ICP and buyer committee, streamlining lead routing and qualification processes, and enabling sales to focus on the highest-potential prospects.
D

Product Marketing Manager, ExtraCash

DaveJul 2021 - Jan 2023 • 1 yr 7 mos- Led the successful go-to-market launch for ExtraCash, driving a ~35% month-over-month increase in first-time subscribers through a combination of strategic planning, creative campaign development, and meticulous execution. - Demonstrated a strong understanding of the fintech audience by strategizing and launching 4 Spending product promotions, generating a significant $XM in total interchange revenue in H2 2021. - Showcased a hands-on approach to marketing by not only strategizing growth campaigns on TikTok and Facebook but also overseeing creative development, targeting, and optimization, resulting in an average CAC of ~$36. - Driven by a data-centric mindset, spearheaded experiments and optimizations to the referral program, resulting in a ~20% increase in new subscriber acquisition, demonstrating a knack for identifying and leveraging growth opportunities. - Collaborated closely with Product & Engineering teams to enhance feature adoption and accessibility by implementing new mobile deep links and Amplitude events, showcasing my ability to bridge the gap between marketing and product development. - Consistently analyzed product funnel performance, user feedback, and channel results to inform product roadmaps and marketing priorities, ensuring a data-driven and customer-centric approach to decision-making.
F

CRM Manager, Portal from Facebook

FacebookApr 2020 - Aug 2021 • 1 yr 5 mos- Exceeded H1 2021 quarterly sales targets, generating XXXX Portal units sold and $XXXK in revenue through strategic CRM campaigns, proving my ability to drive tangible results even in challenging market conditions. - Demonstrated creativity and partnership skills by strategizing co-marketing CRM campaigns with major brands like Disney, National Geographic, and Warner Bros., resulting in increased platform usage and brand awareness. - Showcased a data-driven approach by launching 'Notify Me' transactional campaigns with the eCommerce team, achieving an average conversion rate of 7% for units sold—a testament to the effectiveness of personalized communication. - Led the end-to-end CRM campaign development process, from ideation and creative briefs to segmentation, targeting, testing, and execution in Salesforce, showcasing my ability to manage complex projects with a meticulous eye for detail. - Took ownership of campaign performance analysis, meticulously tracking and reporting on sales attribution, product adoption, and engagement to inform future marketing strategies and drive continuous improvement. - Proactively identified and addressed data quality issues, collaborating with Data Engineers to reduce discrepancies between SFMC and Hive from 10% to 2%, resulting in more accurate campaign targeting and improved ROI.
M

Email Marketing Manager

MetromileDec 2019 - Apr 2020 • 5 mos- Achieved a 40% quarter-over-quarter increase in new pay-per-mile customers through a multichannel approach leveraging email, SMS, push notifications, and in-app campaigns, demonstrating my ability to drive significant growth in a short timeframe. - Collaborated effectively with Product Managers to design and execute both automated and batch deployment strategies for lifecycle campaigns, showcasing my ability to work cross-functionally to achieve shared goals. - Successfully managed the complex transition from Salesforce Marketing Cloud to Iterable, working hand-in-hand with Product and Engineering teams to ensure a seamless migration and minimal disruption to ongoing campaigns, highlighting my technical expertise and adaptability.
U

CRM Marketing Manager, Driver Relationship

UberMar 2019 - Dec 2019 • 10 mos- Accelerated the Uber Comfort CRM program launch, driving a 2% improvement in driver mobile app adoption through targeted communications and incentives, demonstrating my ability to influence user behavior and drive product adoption. - Spearheaded the go-to-market launch of Uber Driver Insurance, resulting in a 10% increase in monthly active drivers in Q2 2019, showcasing my expertise in launching new products and features to a large audience. - Partnered with Product and Operations teams on beta campaigns for innovative products like Dashcam Pilot and Uber Pet, demonstrating my willingness to experiment and test new ideas to gauge market readiness before full-scale launches. - Launched a monthly 'Safety' newsletter, resulting in increased engagement on the Driver app and improved quarterly NPS scores, proving my ability to create compelling content that resonates with a specific audience and drives positive outcomes.

Education

U

University of California, Berkeley, Haas School of Business

Bachelor's of Science, Business Administration
S

Skyline College

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Senior Growth, CRM & Lifecycle Marketer | Ex-Uber, Dave | HubSpot & Braze Admin | Data-Driven Strategist & Creative Problem-Solver | Fintech & E-commerce Expert
A results-driven marketing professional with a 10+ year track record of accelerating growth and engagement for leading tech companies, particularly in the fintech and e-commerce sectors. My career is defined by a passion for continuous learning, a hands-on approach, and a knack for blending creative solutions with data-driven strategies. I thrive in fast-paced environments where I can leverage my technical expertise in HubSpot, Salesforce, and other MarTech tools to drive measurable ROI. My experience spans the full customer lifecycle, from demand generation and lead scoring to ABM and retention, with a deep understanding of both consumer behavior and B2B buying processes. I'm known for my ability to: - Translate complex business challenges into actionable marketing strategies. - Lead and inspire high-performing teams to achieve ambitious goals. - Roll up my sleeves and get into the trenches to execute campaigns and drive results. - Embrace new technologies and techniques to stay ahead of the curve. I'm passionate about using marketing as a force for positive change in the world and am always seeking new challenges where I can make a meaningful impact.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Catherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Catherine Joy

Growth Marketing Manager •
Emails
Marketing
Content Creation
Content Strategy
Drip
Newsletter Management
Copywriting
Creative Marketing
Sales Copy
SendGrid
MailChimp
Email Marketing
Marketing Analytics
Marketing Strategy
Salesforce
Klaviyo
ActiveCampaign
Campaign Marketing
Product Marketing
CRM
HubSpot
Available for hire fromNegotiable
Contracts

Work History

C

Director of Growth Marketing

City Innovate Inc- Led the charge in transforming marketing's impact on revenue, spearheading ABM campaigns that increased marketing-influenced pipeline by 50%, directly supporting a sales-led growth model. - Championed a successful migration to HubSpot from ActiveCampaign, streamlining processes, improving data accuracy, and seamlessly integrating with Salesforce and other critical tools to enhance the overall marketing tech stack. - Built the company's first B2B lifecycle marketing program from the ground up, developing a robust data infrastructure and targeted campaigns that resulted in a XXX% net dollar retention rate—a testament to my commitment to fostering long-term customer relationships. - Collaborated closely with RevOps to develop custom Salesforce dashboards that provided real-time visibility into top-of-funnel performance and MQL-to-SQO conversion, empowering data-driven decision-making and continuous optimization. - Took a hands-on approach to mentoring and training two new marketing hires, sharing my knowledge of company brand, messaging, industry insights, and marketing operations/tools to ensure their rapid onboarding and success. - Implemented a sophisticated lead scoring model aligned with ICP and buyer committee, streamlining lead routing and qualification processes, and enabling sales to focus on the highest-potential prospects.
D

Product Marketing Manager, ExtraCash

DaveJul 2021 - Jan 2023 • 1 yr 7 mos- Led the successful go-to-market launch for ExtraCash, driving a ~35% month-over-month increase in first-time subscribers through a combination of strategic planning, creative campaign development, and meticulous execution. - Demonstrated a strong understanding of the fintech audience by strategizing and launching 4 Spending product promotions, generating a significant $XM in total interchange revenue in H2 2021. - Showcased a hands-on approach to marketing by not only strategizing growth campaigns on TikTok and Facebook but also overseeing creative development, targeting, and optimization, resulting in an average CAC of ~$36. - Driven by a data-centric mindset, spearheaded experiments and optimizations to the referral program, resulting in a ~20% increase in new subscriber acquisition, demonstrating a knack for identifying and leveraging growth opportunities. - Collaborated closely with Product & Engineering teams to enhance feature adoption and accessibility by implementing new mobile deep links and Amplitude events, showcasing my ability to bridge the gap between marketing and product development. - Consistently analyzed product funnel performance, user feedback, and channel results to inform product roadmaps and marketing priorities, ensuring a data-driven and customer-centric approach to decision-making.
F

CRM Manager, Portal from Facebook

FacebookApr 2020 - Aug 2021 • 1 yr 5 mos- Exceeded H1 2021 quarterly sales targets, generating XXXX Portal units sold and $XXXK in revenue through strategic CRM campaigns, proving my ability to drive tangible results even in challenging market conditions. - Demonstrated creativity and partnership skills by strategizing co-marketing CRM campaigns with major brands like Disney, National Geographic, and Warner Bros., resulting in increased platform usage and brand awareness. - Showcased a data-driven approach by launching 'Notify Me' transactional campaigns with the eCommerce team, achieving an average conversion rate of 7% for units sold—a testament to the effectiveness of personalized communication. - Led the end-to-end CRM campaign development process, from ideation and creative briefs to segmentation, targeting, testing, and execution in Salesforce, showcasing my ability to manage complex projects with a meticulous eye for detail. - Took ownership of campaign performance analysis, meticulously tracking and reporting on sales attribution, product adoption, and engagement to inform future marketing strategies and drive continuous improvement. - Proactively identified and addressed data quality issues, collaborating with Data Engineers to reduce discrepancies between SFMC and Hive from 10% to 2%, resulting in more accurate campaign targeting and improved ROI.
M

Email Marketing Manager

MetromileDec 2019 - Apr 2020 • 5 mos- Achieved a 40% quarter-over-quarter increase in new pay-per-mile customers through a multichannel approach leveraging email, SMS, push notifications, and in-app campaigns, demonstrating my ability to drive significant growth in a short timeframe. - Collaborated effectively with Product Managers to design and execute both automated and batch deployment strategies for lifecycle campaigns, showcasing my ability to work cross-functionally to achieve shared goals. - Successfully managed the complex transition from Salesforce Marketing Cloud to Iterable, working hand-in-hand with Product and Engineering teams to ensure a seamless migration and minimal disruption to ongoing campaigns, highlighting my technical expertise and adaptability.
U

CRM Marketing Manager, Driver Relationship

UberMar 2019 - Dec 2019 • 10 mos- Accelerated the Uber Comfort CRM program launch, driving a 2% improvement in driver mobile app adoption through targeted communications and incentives, demonstrating my ability to influence user behavior and drive product adoption. - Spearheaded the go-to-market launch of Uber Driver Insurance, resulting in a 10% increase in monthly active drivers in Q2 2019, showcasing my expertise in launching new products and features to a large audience. - Partnered with Product and Operations teams on beta campaigns for innovative products like Dashcam Pilot and Uber Pet, demonstrating my willingness to experiment and test new ideas to gauge market readiness before full-scale launches. - Launched a monthly 'Safety' newsletter, resulting in increased engagement on the Driver app and improved quarterly NPS scores, proving my ability to create compelling content that resonates with a specific audience and drives positive outcomes.

Education

U

University of California, Berkeley, Haas School of Business

Bachelor's of Science, Business Administration
S

Skyline College

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.