Top Talent like Gary are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gary Pershad

Growth Marketing Manager • Customer Success Manager • Social Media Marketing Specialist • Windsor, CT, US
Canva
Marketing Strategy
Brand Strategy
Ad Copy
Growth Marketing
Creative Thinking
Digital Advertising
Digital Strategy
Email Marketing
Google Search Ads
DIGITAL DESIGN
Poetry
Retargeting
LinkedIn Ads
Digital Marketing
Integrated Marketing
Blog Marketing
Ads Manager
Creative Marketing
Product Marketing
Display Ads
Content Strategy
Social Media Marketing
Growth
Campaign Marketing
Marketing
Available for hire fromNegotiable
Contracts
Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-Crossbeam
Experienced Growth Marketer | B2B SaaS Specialist Growth strategist with 4+ years of experience driving revenue and customer success in B2B SaaS. Passionate about building scalable growth engines through product-led strategies, data-driven experimentation, and cross-functional collaboration. Core Focus Areas: Product-Led Growth & Revenue Optimization Growth Experimentation & A/B Testing Customer Journey Optimization Marketing Automation & Tech Stack Integration Key Achievements: - Increased customer retention by 30% through data-driven journey optimization - Accelerated activation time by 32% and reduced drop-off rates by 20% through strategic onboarding improvements - Built and scaled successful referral program achieving 1.2 k-factor and 90% retention rate - Generated $300K in partner-influenced opportunities within 3 months - Improved marketing spend efficiency by 35% through enhanced attribution modeling - Founded and scaled company's first POC ERG - Achieved 75% increase in website traffic and 25% improvement in conversion rates Currently helping B2B SaaS companies optimize their growth strategies and build sustainable revenue engines. Open to connecting with fellow growth marketers, B2B SaaS professionals, and those passionate about building customer-centric growth solutions. Let's Connect: If you share my passion for data-driven growth and B2B SaaS excellence, I'd love to connect! Feel free to reach out, and let's explore how we can collaborate to take your business to new heights. Skills: Growth Strategy • Marketing Automation • Revenue Operations • Customer Journey Analytics • SQL • Product-Led Growth • A/B Testing • Marketing Tech Stack Integration #GrowthMarketing #B2BSaaS #DigitalStrategy #PerformanceMarketing #CustomerExperience #DataDrivenDecisions

Work History

C

Digital Customer Success Specialist, Growth Marketing Analyst, Growth Marketing Associate

CrossbeamFeb 2020 - Jun 2024 • 4 yrs 5 mosLed efforts to drive customer engagement and product usage beyond targets through proactive outreach and journey optimization, resulting in a remarkable surge in customer retention and satisfaction. Spearheaded the development and execution of innovative growth campaigns across departments to drive user acquisition and retention. Implemented an in-app onboarding workflow that significantly reduced drop-off rates and accelerated user activation. Collaborated with stakeholders throughout the sales funnel to optimize growth loops targeting awareness, expansion, and revenue. Spearheaded high-impact ad campaigns and ecosystem-led growth initiatives, driving substantial increases in website traffic and user sign-ups. Led the design and deployment of a rewards program enhancing growth, brand loyalty, and retention. Drove product adoption and webinar attendance through strategic website optimization and event promotions, resulting in expanded market reach and improved conversion rates.
T

Advisory Council Member

The George Washington UniversityFeb 2021 - Feb 2022 • 1 yr 1 moContributed to the Digital Marketing Certificate Program at The George Washington University, School of Business.
V

Retirement Plan Services Representative

VanguardMay 2018 - Feb 2020 • 1 yr 10 mosReviewed plan documents such as Summary Plan Descriptions to ensure accuracy of information provided by employers or third-party administrators. Consulted with clients on tax implications associated with rollovers, distributions, loans from qualified plans. Strengthened client relationships by conducting routine portfolio reviews to measure plan success.

Education

Muhlenberg College

Bachelor's Degree, Business Admin w/ Concentration in Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-Crossbeam
Experienced Growth Marketer | B2B SaaS Specialist Growth strategist with 4+ years of experience driving revenue and customer success in B2B SaaS. Passionate about building scalable growth engines through product-led strategies, data-driven experimentation, and cross-functional collaboration. Core Focus Areas: Product-Led Growth & Revenue Optimization Growth Experimentation & A/B Testing Customer Journey Optimization Marketing Automation & Tech Stack Integration Key Achievements: - Increased customer retention by 30% through data-driven journey optimization - Accelerated activation time by 32% and reduced drop-off rates by 20% through strategic onboarding improvements - Built and scaled successful referral program achieving 1.2 k-factor and 90% retention rate - Generated $300K in partner-influenced opportunities within 3 months - Improved marketing spend efficiency by 35% through enhanced attribution modeling - Founded and scaled company's first POC ERG - Achieved 75% increase in website traffic and 25% improvement in conversion rates Currently helping B2B SaaS companies optimize their growth strategies and build sustainable revenue engines. Open to connecting with fellow growth marketers, B2B SaaS professionals, and those passionate about building customer-centric growth solutions. Let's Connect: If you share my passion for data-driven growth and B2B SaaS excellence, I'd love to connect! Feel free to reach out, and let's explore how we can collaborate to take your business to new heights. Skills: Growth Strategy • Marketing Automation • Revenue Operations • Customer Journey Analytics • SQL • Product-Led Growth • A/B Testing • Marketing Tech Stack Integration #GrowthMarketing #B2BSaaS #DigitalStrategy #PerformanceMarketing #CustomerExperience #DataDrivenDecisions

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gary are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gary Pershad

Growth Marketing Manager • Customer Success Manager • Social Media Marketing Specialist • Windsor, CT, US
Canva
Marketing Strategy
Brand Strategy
Ad Copy
Growth Marketing
Creative Thinking
Digital Advertising
Digital Strategy
Email Marketing
Google Search Ads
DIGITAL DESIGN
Poetry
Retargeting
LinkedIn Ads
Digital Marketing
Integrated Marketing
Blog Marketing
Ads Manager
Creative Marketing
Product Marketing
Display Ads
Content Strategy
Social Media Marketing
Growth
Campaign Marketing
Marketing
Available for hire fromNegotiable
Contracts

Work History

C

Digital Customer Success Specialist, Growth Marketing Analyst, Growth Marketing Associate

CrossbeamFeb 2020 - Jun 2024 • 4 yrs 5 mosLed efforts to drive customer engagement and product usage beyond targets through proactive outreach and journey optimization, resulting in a remarkable surge in customer retention and satisfaction. Spearheaded the development and execution of innovative growth campaigns across departments to drive user acquisition and retention. Implemented an in-app onboarding workflow that significantly reduced drop-off rates and accelerated user activation. Collaborated with stakeholders throughout the sales funnel to optimize growth loops targeting awareness, expansion, and revenue. Spearheaded high-impact ad campaigns and ecosystem-led growth initiatives, driving substantial increases in website traffic and user sign-ups. Led the design and deployment of a rewards program enhancing growth, brand loyalty, and retention. Drove product adoption and webinar attendance through strategic website optimization and event promotions, resulting in expanded market reach and improved conversion rates.
T

Advisory Council Member

The George Washington UniversityFeb 2021 - Feb 2022 • 1 yr 1 moContributed to the Digital Marketing Certificate Program at The George Washington University, School of Business.
V

Retirement Plan Services Representative

VanguardMay 2018 - Feb 2020 • 1 yr 10 mosReviewed plan documents such as Summary Plan Descriptions to ensure accuracy of information provided by employers or third-party administrators. Consulted with clients on tax implications associated with rollovers, distributions, loans from qualified plans. Strengthened client relationships by conducting routine portfolio reviews to measure plan success.

Education

Muhlenberg College

Bachelor's Degree, Business Admin w/ Concentration in Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.